Digital Marketing Manager

Posted 4 Days Ago
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Hiring Remotely in Metropolitan Area Apt, ON, CAN
Remote
85K-100K Annually
Mid level
Real Estate • Software • Hospitality
The Role
Execute integrated, multi-channel digital marketing campaigns to drive demand and revenue across the customer lifecycle. Manage campaign build (workflows, landing pages, creative), segmentation, automation, and performance analysis across email, social, paid media, and website channels. Collaborate cross-functionally to optimize programs that increase MQLs, conversions, and pipeline contribution.
Summary Generated by Built In

Our Mission: Why Lighthouse? 

At Lighthouse, we’re on a mission to revolutionize commercial strategy as hospitality’s most powerful AI platform. We take the world's largest hotel data network and transform it into real-time intelligence that drives action. We don't just deliver insights; we empower businesses to make decisions that move revenue. 

With $370M in Series C funding and over $100M in ARR, we are scaling at lightspeed. Our 850+ teammates across 35 countries aren't just building software—they are leveraging cutting-edge AI to help hoteliers be the first to act. Tens of thousands of hotels across 185 countries trust Lighthouse to execute their commercial strategy, including every one of the top 15 global chains and thousands of independent hotels that consistently outperform their markets. With Lighthouse AI, the intelligence gets deeper. Decisions get smarter. Actions get faster. We help hoteliers be first to act.

Lighthouse Values: Our guiding light

We are Lumineers. Our shared values keep us on a collaborative path fostering a cultural and customer centric environment

  • Pursuit of greatness: We’re innovators who care deeply about our customers’ success. Our team brings their best work, stays curious, and delivers excellence through attention to detail
  • Meaningful work matters: We make every moment count by knowing what to deliver, why it matters, and how it drives Lighthouse forward
  • Elevate each other: We don’t just work together - we grow together. What unites us is understanding each other as people and working toward shared goals

We’re more than just a workplace – we’re a community. Collaborative, fun, and deeply committed, we work hard together to revolutionize the hospitality sector. Are you ready to join us and shine brighter in the industry’s most exciting rocket-ship? 🚀

Job Details

  • 💼 Marketing
  • 📍Denver, CO
  • 🕜 Full-time/ Hybrid
  • 💰 Compensation
    • Salary Range: $85,000.00 - $99,500.00

What you will do

The Digital Marketing Manager will execute integrated, multi-channel marketing programs that drive demand and engagement across the full customer lifecycle. This role focuses on channel execution, campaign operations, and performance optimization across digital channels – including email, social, webinars, paid media, and website – in support of the company’s pipeline and revenue goals.

Where you will have impact

  • Execute integrated, multi-channel campaigns aligned to the full marketing funnel and to revenue goals across prospect and customer audiences.
  • Build marketing assets and manage campaign execution including workflows, landing pages, creative assets, nurture sequences, and lead capture setup – translating campaign strategy into pipeline-driving execution.
  • Collaborate with Product Marketing, Content, Field, Marketing Operations, Sales, and other departments to create revenue-driving campaigns that align with audience needs and business priorities.
  • Manage campaign timelines, assets, execution, and overall performance metrics to maximize efficiency and effectiveness.
  • Drive demand, conversion, and engagement by promoting key products, features, and resources to the right audiences at the right stage of the journey across all of our channels.
  • Execute and optimize segmented, personalized programs that span acquisition, nurture, and expansion.
  • Analyze campaign performance and channel metrics to inform strategy and continuously improve marketing effectiveness.

About our team

You'll be joining our global Marketing team, a group of creative thinkers who blend the art and science of marketing to drive revenue and deliver amazing experiences. We are an AI-first organization where every marketer is expected to think like a builder and use technology to innovate. In this role, you will lead the charge for our independent hotels segment, a key growth area for Lighthouse, working closely with our content, paid media, field events, and Indie sales teams. You'll guide a dedicated team, focus on the metrics that matter, and push the boundaries of what's possible in a fun, collaborative, and fast-paced environment.

What's in it for you?

  • Flexible time off: Autonomy to manage your work-life balance. 
  • 401k matching: Up to 4%.
  • Health insurance: Two Blue Cross Blue Shield plans with 99% company contribution to the base plan and 75% for dependents and spouses, plus $25/month to HSA.
  • Vision and Dental Insurance: Dental Buy-up plan option, 50% company contributions to premiums for both employees, dependents and spouses for both.
  • Employee Assistance Program: 100% confidential and free.
  • Employer paid Short Term Disability + $50,000 Life Insurance 
  • Parental leave: 12 weeks of company paid primary caregiver leave, 3 weeks of company paid secondary caregiver leave, $1,500 new parent bonus, and 4 week flexible return to work plan.
  • Wellbeing support: Subsidized ClassPass subscription.
  • Referral bonus: Earn rewards for bringing in new talent.

Who you are

  • 4-6 years of experience in B2B marketing
  • Channel Execution & Technical Proficiency: Hands-on experience across email, paid social, and website. Comfortable operating in marketing automation platforms (HubSpot preferred) and CRM systems to build and launch campaigns independently.
  • Data Analysis & Optimization: Pulls and interprets channel performance data to make optimization decisions based on metrics including open rates, CTR, MQL volume, and pipeline contribution.
  • Campaign Operations & Project Management: Manages multiple concurrent campaigns without losing detail or missing deadlines. Strong grasp of asset management, QA, and timeline management.
  • Marketing Automation & Segmentation: Builds and manages segmented email and nurture programs including list management, workflow logic, and lifecycle stage targeting.
  • Collaborative Execution: Partner closely across Marketing, Sales, Design, and Operations teams to align on goals, share insights, and deliver coordinated campaigns that serve both prospect and customer audiences.

Diversity, equity, inclusion, and belonging

Thank you for considering a career with Lighthouse. We are committed to fostering a diverse and inclusive workplace that values equal opportunity for all. We welcome candidates from all backgrounds, regardless of age, gender, race, religion, sexual orientation, and disability. Our commitment to equality is part of our culture. If you require reasonable accommodation at any point during the application or interview process, please notify your recruiter.

Not ticking every box? No problem! We value diverse backgrounds and unique skill sets, and we encourage individuals from all walks of life to apply. If your experience looks a little different from what we've described, but you're passionate about what we do and are a quick learner, we'd love to hear from you!

Learn more about our careers and recruitment process | Our company and leadership team | Beware of recruitment scams

Skills Required

  • 4-6 years of experience in B2B marketing
  • Hands-on experience across email, paid social, and website channels
  • Experience with marketing automation platforms
  • Experience with HubSpot
  • Experience with CRM systems
  • Ability to analyze channel performance and optimize based on metrics (open rates, CTR, MQL volume, pipeline contribution)
  • Campaign operations and project management skills (asset management, QA, timeline management)
  • Build and manage segmented email and nurture programs (list management, workflow logic, lifecycle targeting)
  • Cross-functional collaboration with Product Marketing, Content, Sales, Design, and Operations
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The Company
Dallas, TX
880 Employees
Year Founded: 2012

What We Do

Lighthouse is the leading commercial platform for the travel & hospitality industry. We transform complexity into confidence by providing actionable market insights, business intelligence, and pricing tools that maximize revenue growth. Trusted by over 70,000 hotels in 185 countries, and supported by 700+ employees, Lighthouse is the only solution that provides real-time hotel and short-term rental data in a single platform. We strive to deliver the best possible experience with unmatched customer service. We consider our clients as true partners — their success is our success. How can Lighthouse help you? Rate Insight Track competitor pricing to maximize revenue Market Insight Accurately predict future market demand Parity Insight Identify and solve parity issues portfolio wide Benchmark Insight Effectively navigate competitive performance trends Distribution Insight Optimize distribution channel performance Destination Insight Enrich your strategy with short-term rental insights Business Intelligence Monitor, optimize, and report on your performance Pricing Manager Boost revenue with AI-driven room price recommendations Channel Manager AI-powered channel management that transforms pricing and distribution for independent hotels Hotel Data Solutions Bespoke data sets to elevate your commercial strategy Short-Term Rental Data Solutions Power your short-term rental strategy with custom insights Revenue Management Services Master commercial strategy with expert revenue support

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