Digital Marketing Manager

Posted 4 Days Ago
Be an Early Applicant
Hiring Remotely in CAN
Remote
50K-70K Annually
Senior level
Professional Services
The Role
Lead and execute all digital marketing activities including SEO/SEM, paid ads, email, social media, content strategy, CRO, landing page and funnel optimization, analytics reporting, and campaign performance management while working closely with the owner.
Summary Generated by Built In

We at Home Painters Toronto Inc. are an entrepreneurial residential painting company which has been in business for over 30 years.

In the last 10 years we have experienced tremendous growth and we are currently looking for a digital marketing specialist to manage our online presence among other platforms.

We are passionate about the client experience, and in love with the idea of making our client's dreams come true through the betterment of their home. Simply put, we paint homeowners dreams!

Our values include:

P ride

A ccountability

I nitiative

N o Egos

T eamwork

E volving

R espectful

S atisfaction

We are looking for a Digital Marketing manager to evolve and grow into something greater and look at HPT as your home for the future!

We have won numerous company awards including ranked on Canadian Business Profit 500 list three years in a row, a nominee for Ernst and Young Entrepreneur of the Year, HomeStars best in class 5 years in a row, and several more.  So you MUST be willing to grow, adapt, be able to pivot quickly, and be a self starter.

Must Haves:
  • At least 5 years of experience managing digital marketing campaigns.
  • Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns.
  • Experience with copy-writing and writing blog articles.
  • Experience in optimizing landing pages and user funnels.
  • Experience with website platforms such as WordPress and WP bakery plugin
  • Experience using the Google Ads platform (Search, Display, Shopping, Video, Remarketing).
  • Excellent communication skills with an ability to clearly explain complex ideas verbally and in writing.
  • Strong attention to detail and project management skills.
  • Works well under pressure and can manage multiple tasks under time constraints.
  • Google Ads and Analytics Certifications.
  • Facebook Ads Blueprint Certification.
  • Extensive experience with Google Analytics, Google Webmaster Tools and Google Search Console.

Nice to haves: 

  • Graphics knowledge
  • Wordpress + WP bakery plugin experience 
  • Experience running Facebook Ad campaigns using the Facebook Ad Manager / Power Editor.
  • CRM experience such as Infusionsoft, Zoho 
  • Understanding of Google Tag Manager.
Responsibilities: 
  • Plan and execute all digital marketing, including SEO/SEM, email, social media and/or display advertising campaigns.
  • A strategy for content marketing campaigns, including determining what to write about, proofreading the copy of writers and also occasionally write articles if needed.
  • Create a strategy for email marketing campaigns, including writing email copy.
  • Organize, build and maintain a social media presence.
  • Track, monitor and ensure that campaigns are delivering against all KPIs by reporting on campaign performance.
  • Execute conversion rate optimization (CRO) strategies with UX design, landing page design, a/b testing, multivariate testing, marketing automation and email marketing with successful results.
  • Monitor industry changes and developments in digital marketing.
  • Work closely with the owner to ensure the companies marketing plan is being executed efficiently and successfully. 

Compensation:

  • $50 to 70k depending on experience
  • Bonus plan will be based on reaching your KPI's
  • Eligible for company medical benefit plan if successful completion of 90 days probation 

In order to be considered for this position, please:

1) Send your resume

2) A cover letter stating " Why you think you will be a good fit at Home Painters Toronto? ".

Skills Required

  • At least 5 years of experience managing digital marketing campaigns.
  • Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns.
  • Experience with copy-writing and writing blog articles.
  • Experience in optimizing landing pages and user funnels.
  • Experience with website platforms such as WordPress and WP Bakery plugin.
  • Experience using the Google Ads platform (Search, Display, Shopping, Video, Remarketing).
  • Extensive experience with Google Analytics, Google Webmaster Tools and Google Search Console.
  • Google Ads and Google Analytics Certifications.
  • Facebook Ads Blueprint Certification.
  • Excellent communication skills, both verbal and written.
  • Strong attention to detail and project management skills.
  • Ability to work well under pressure and manage multiple tasks under time constraints.
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The Company
12 Employees
Year Founded: 1991

What We Do

Home Painters Toronto provides high-quality residential and commercial painting and carpentry services to homeowners and property managers across Toronto and the GTA. Specializing in interior and exterior painting, cabinet spraying, and brick staining, the company is dedicated to painting homeowners' dreams with a commitment to speed, cleanliness, and long-lasting results, backed by over 30 years of industry experience.

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