Digital Marketing Manager

Reposted 19 Hours Ago
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Farmington, CT, USA
In-Office
Senior level
Agency • Digital Media • Information Technology • Marketing Tech
The Role
Mediate.ly seeks a Digital Marketing Manager to lead and optimize paid media campaigns across various platforms, ensuring alignment with business goals. Responsibilities include campaign management, analytics, strategy, and collaboration across teams.
Summary Generated by Built In
Candidates must reside in one of the following states: CT, FL, MN, NJ, NC, OH, or TX. We are unable to hire outside of these states.
Join a Team That Actually Enjoys Working Together
We're looking for a Digital Marketing Manager to join our close-knit team of paid media experts. You'll have the freedom to make recommendations, test new ideas, and own your accounts—we hire talented marketers, trust them to do great work, and give them the autonomy to make an impact. You'll serve as the primary paid media expert for a portfolio of healthcare and higher education clients and work alongside a supportive director and collaborative team.
What You’ll Be Doing
  • Build, launch, and manage full-funnel digital media campaigns across search, programmatic, and paid social
  • Own day-to-day optimizations and budget pacing
  • Write clear, thoughtful campaign insights to explain the “why” behind performance
  • Deliver strategic recommendations rooted in data to drive performance against KPIs
  • Collaborate cross-functionally to ensure campaigns align with overall marketing goals
This is not a “set it and forget it” role. We’re looking for someone who treats campaigns like their own business and is constantly thinking about how to improve them.
What We're Looking For
Must-Haves
  • 7 years of direct, hands-on experience managing digital marketing campaigns in Google Ads and Meta Ads
  • Strong time management skills and ability to prioritize effectively
  • Exceptional attention to detail—you notice the small stuff before it becomes big stuff
  • Proactive communication — you raise issues and surface insights before being asked
  • Ability to independently manage workload and meet deadlines
  • Solutions-oriented— you approach challenges with a problem-solving mindset
Nice to Have
  • Hands-on experience with programmatic advertising (Trade Desk experience a plus!)
  • Hands-on experience in LinkedIn Ads
  • Experience in higher education and/or healthcare marketing
  • Experience mentoring junior team members
Who You Are
  • A down-to-earth team player who is easy to work with and open to feedback
  • A critical thinker who asks smart questions and uses common sense
  • Proactive— you take initiative and don’t wait to be told what to do next
  • Demonstrates strong personal ownership and accountability
  • You’ve got a solid sense of humor—you like to have fun while doing great work
  • You genuinely care about doing good work and supporting the people around you
Our People
We’re a close-knit team that supports one another, cheers each other on, and never leaves anyone hanging. We succeed by helping you succeed—and we take that seriously. You’ll work alongside people who are smart, driven, and deeply passionate about what they do. And our director is the real deal—supportive, approachable, and invested in your growth.
Compensation & Benefits
  • Medical insurance starting day one
  • Dental insurance
  • 401(k) with company matching
  • Unlimited PTO
  • Healthcare savings account (HSA)
  • Annual performance bonus eligibility
PHYSICAL DEMANDS AND WORK ENVIRONMENT 
  • Prolonged periods of sitting at a desk and working on a computer. 
  • Occasional standing, walking, or lifting of office supplies (up to 10–20 lbs.) 
  • Frequent communication via phone, email, and video conferencing. 
  • Work is performed in a temperature-controlled office environment with standard lighting and noise levels. 
  • Position may require occasional travel to client site 

Compensation Range: We offer a competitive salary based on experience and qualifications. The compensation range for this position according to skill level and experience is up to $85,000 annually, with potential for bonuses, stock and additional benefits. 

EEO & Accessibility Statement 
Mediate.ly is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require reasonable accommodation during the application or interview process, please contact [email protected].

 

Skills Required

  • 7+ years of hands-on experience managing Google Ads and Paid Social campaigns
  • Programmatic media buying experience is a plus! (The Trade Desk, StackAdapt)
  • Strong knowledge of bidding strategies, audience segmentation, and attribution models
  • Analytical mindset with experience using reporting tools
  • Blackbelt Excel skills
  • Excellent written and verbal communication skills
  • Strong project management skills
Am I A Good Fit?
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The Company
75 Employees

What We Do

Digital United is a next-gen holding company with a team of specialized agencies designed to maximize the return on digital investments, aiming to elevate the human experience by evolving the digital experience.

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