The Role
The Digital Marketing Manager will lead strategies and marketing campaigns, focusing on generating leads, revenue, optimizing performance, and overseeing the marketing team while collaborating with sales.
Summary Generated by Built In
This is a remote position.
About the Role
We operate a portfolio of B2B companies serving primarily real estate professionals. Marketing has one core responsibility: generating qualified leads that turn into revenue.
This is not a brand marketing or content-focused role. You will own the top of the funnel and be measured by pipeline growth and business results.
You will lead demand generation across our portfolio, integrating paid media, cold outbound, and lifecycle marketing into a single revenue engine.
This role reports directly to the CEO and requires a highly independent operator who can drive results with minimal oversight.
Key Responsibilities
Demand Generation & Pipeline Growth
We operate a portfolio of B2B companies serving primarily real estate professionals. Marketing has one core responsibility: generating qualified leads that turn into revenue.
This is not a brand marketing or content-focused role. You will own the top of the funnel and be measured by pipeline growth and business results.
You will lead demand generation across our portfolio, integrating paid media, cold outbound, and lifecycle marketing into a single revenue engine.
This role reports directly to the CEO and requires a highly independent operator who can drive results with minimal oversight.
Key Responsibilities
Demand Generation & Pipeline Growth
- Own monthly qualified lead and pipeline targets
- Build and manage end-to-end demand generation campaigns
- Drive lead acquisition through:
- Cold email outreach (Instantly, Million Verifier)
- Paid search and social campaigns
- Landing pages and conversion funnels in GoHighLevel
Lead Nurturing & Conversion
- Design and optimize lead nurture sequences
- Manage lifecycle marketing automation
- Improve lead-to-customer conversion processes
- Collaborate with sales on effective lead handoff
Testing & Optimization
- Continuously test and optimize:
- Offers
- Audiences
- Creative assets
- Ad copy
- Funnel performance
- Establish learning loops and performance improvements
Reporting & Analytics
- Report weekly on:
- Cost per Lead (CPL)
- Conversion Rates
- Customer Acquisition Cost (CAC)
- Pipeline Contribution
- Provide actionable insights and recommendations
Market Research
- Monitor competitors, industry trends, and market opportunities
- Identify new targeting, messaging, and acquisition opportunities
Requirements
- Deliverability management
- List building and validation
- Email sequencing
- CAC
- Conversion metrics
- Unit economics
- GoHighLevel
- Instantly
- Million Verifier
- Google Ads
- Semrush
- AI Tools (Claude, ChatGPT)
- Launch a functioning lead-generation engine across priority brands
- Generate consistent qualified meetings through cold outbound
- Deliver CEO-ready weekly pipeline reports
- Validate at least one scalable customer acquisition channel
Experience with cold outbound campaigns at scale
Strong understanding of:
- CAC
- Conversion metrics
- Unit economics
Benefits
Compensation
- Competitive base salary
- Performance-based incentives tied to qualified leads and pipeline growth
-100% Remote Work – Work from anywhere
-Paid Time Off
-Salary Rate Progression
-Limitless Growth Opportunities
-Paid Time Off
-Salary Rate Progression
-Limitless Growth Opportunities
Skills Required
- 2+ years of experience in growth, digital, or performance marketing
- Strong understanding of marketing funnels and sales-driven campaigns
- Hands-on experience executing and optimizing marketing campaigns
- Strong communication and leadership skills
- Versatile, proactive, and results-oriented
- Experience in a marketing agency or consultancy
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The Company
What We Do
Expert VA LLC provides executive-grade virtual assistant services, offering strategically matched and expertly trained virtual professionals to leaders and businesses to help them reclaim strategic time and improve efficiency.
