Digital Marketing Manager

Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.

Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.

Besides its SaaS business, Circles operates three other distinct businesses:

• Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.

• Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.

• Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.

Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.

About the Role

Circles is hiring a Digital Marketing Manager to drive customer acquisition and revenue growth through data-driven marketing strategies across SEO and paid media channels. This role plays a critical part in scaling Gross Adds (GAs), improving conversion rates, and optimizing Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS) through continuous experimentation and performance optimization.

You will lead integrated marketing initiatives, working closely with cross-functional teams across SEO, content, product, and media to deliver impactful campaigns. Leveraging tools like Google Analytics, Looker, and performance dashboards, you will uncover insights, identify growth opportunities, and refine marketing funnels to maximize efficiency and ROI.

Key Responsibilities

Strategic Growth & Performance Marketing

• Lead and execute integrated marketing strategies focused on driving customer acquisition and engagement.

• Own and scale SEO and Paid Media campaigns to drive Gross Adds (GAs) and lower Customer Acquisition Costs (CAC).

• Continuously analyze, optimize, and refine performance marketing funnels to improve conversion rates and ROAS.
   

SEO & Paid Media Execution

• Work with cross-functional teams (SEO, content, product, and tech) to drive technical and on-page SEO improvements.

• Work closely with the Media team to optimize paid campaigns to ensure budget efficiency and maximum impact.
   

Data-Driven Insights & Performance Deep-Dive

• Use Google Analytics, Looker, and performance dashboards to measure campaign effectiveness and user behavior.

• Identify key growth opportunities through customer insights, A/B testing, and competitive analysis.

• Leverage data analytics to forecast demand, allocate budgets effectively, and optimize marketing spend.
   

Budget Management & ROI Optimization

• Manage marketing budgets efficiently, ensuring that all paid media investments align with business objectives and drive tangible ROI.

• Optimize spending across channels, reallocating budgets dynamically based on performance insights.
   

Innovation & Growth in a Fast-Paced Environment

• Stay ahead of industry trends, leveraging emerging digital marketing technologies and innovative strategies to maintain a competitive edge.

• Bring a startup mentality - test, iterate, and scale quickly in a dynamic, high-growth environment.
   

Who You Are

• 7+ years in performance marketing, growth marketing, or digital marketing, preferably in telecommunications, e-commerce, or tech startups.

• Strong hands-on experience in Google Ads, Meta Ads, SEO, GA4, and digital analytics tools.

• Ability to interpret data, uncover trends, and make strategic recommendations.

• Able to balance high-level growth strategies with hands-on execution.

• Excels in cross-functional teamwork, thrives in a fast-paced startup culture.

• Passionate about optimizing performance marketing strategies to drive measurable business impact.

• Knowledge of emerging marketing technologies, tools, and trends to maintain a competitive edge.

Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.

By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to Circles’ Candidate Data Protection and Privacy Policy. You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.

To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.

Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.