Position Summary: The Digital Marketing Manager is responsible for leading the strategy, development, and execution of Barnhart’s digital marketing initiatives in support of sales performance and business objectives. This role ensures all digital platforms are aligned to generate qualified opportunities, enhance customer engagement, and strengthen Barnhart’s market position. The Digital Marketing Manager partners closely with marketing leadership, sales, and external partners to deliver measurable results through disciplinedexecution and continuous improvement.
Key Responsibilities
- Digital Strategy & Planning
- Develop, maintain, and execute a comprehensive digital marketing strategy aligned with business objectives
- Translate business priorities into effective channel strategies across website, social media, paid media, and search
- Ensure digital initiatives support lead generation and sales enablement goals
- Identify opportunities to improve performance, efficiency, and scalability across digital platforms
- Website Strategy & Management
- Own the performance, effectiveness, and day-to-day management of the company website
- Partner with the Director of Marketing and internal stakeholders on website strategy, structure, messaging, and conversion pathways
- Ensure website updates align with overall marketing strategy and brand standards
- Optimize user experience and conversion performance within established frameworks
- Coordinate with internal teams and external vendors on development and ongoing updates
- Maintain website security, performance, and technical integrity
- Paid Media (Google & Paid Social)
- Develop and manage PPC, display, and paid social strategies in alignment with business objectives
- Oversee campaign structure, targeting, and budgets
- Optimize campaigns to improve performance, efficiency, and return on investment
- Social Media Management
- Oversee Barnhart’s social media presence across platforms
- Ensure consistent messaging and brand positioning
- Manage content calendars and publishing cadence
- Evaluate performance and adjust strategy and execution as needed
- Team Leadership & Execution
- Lead, develop, and support digital marketing team members
- Delegate execution while maintaining quality and alignment with strategy
- Establish priorities, workflows, and execution standards
- Provide coaching, feedback, and performance guidance
- Vendor & Partner Coordination
- Manage relationships with external digital marketing vendors and partners
- Leverage external capabilities to support scalability and specialized expertise
- Ensure vendor output aligns with Barnhart’s strategy, brand standards, and performance expectations
- Analytics & Performance
- Track, analyze, and report digital marketing performance metrics
- Use data and insights to inform strategy and decision-making
- Provide clear performance insights to marketing and sales leadership
Required Qualifications
- 5+ years of digital marketing experience (B2B experience preferred)
- Strong working knowledge of PPC, paid social, SEO, and website strategy
- Experience leading or managing team members or contributors
- Proven ability to translate business objectives into scalable digital strategies
- Strong analytical, problem-solving, and communication skills
Core Competencies
- Strategic Thinking
- Execution Discipline
- Leadership
- Communication
- Continuous Improvement
Success in This Role
- Digital initiatives consistently generate qualified sales opportunities
- Website and campaigns clearly communicate Barnhart’s value proposition
- Digital marketing team operates efficiently with clear priorities and accountability
- Vendors effectively extend capacity and expertise
- Digital strategy is proactive, data-driven, and aligned with business goals
PURPOSE – Barnhart is built on a strong foundation of serving others. The fruit of our labor is used to grow the company, care for our employees, and serve those in our communities and around the world.
MINDS OVER MATTER – Barnhart has built a nationwide reputation for solving problems.We specialize in the lifting, heavy-rigging, and heavy transport of major components used in American industry.
NETWORK – Barnhart has built teams that form one of our industry’s strongest networks of talent and resources with over 60 branch locations across the U.S. working together to serve our customers. This growing network offers our team members constant opportunity for career growth and professional development.
CULTURE – Barnhart has a strong team culture -- the “One TEAM.” We are looking for smart, hard-working people who strive for excellence in their work and appreciate collaboration. Join a team that values Safety, Servant Leadership, Quality Service, Innovation, Continuous Improvement, Fairness, and Profit with a Purpose.
EOE/AA Minority/Female/Disability/Veteran
Top Skills
What We Do
Since 1969, Barnhart Crane & Rigging has been providing innovative solutions to complex lifting and transportation challenges faced by heavy industry – from power generation to petrochemical to renewable energy, and beyond. Today with 56 branches across the U.S., Barnhart has one of the strongest equipment networks in the nation. Barnhart's network gives customers the flexibility of accessing a nationwide equipment inventory. Because all of the branches are part of the same system, customers are never limited to the equipment at a single location. Each of Barnhart's branches has access to a long list of "cool tools" including PSTe Goldhofer trailers, cranes 15 to 1,760 tons, slide systems, strand-jacks, and the Modular Lift Tower. Contact us today and let us find the right tool for you.
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