Growth Marketing Manager

Reposted 6 Days Ago
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San Francisco, CA, USA
Hybrid
Mid level
Artificial Intelligence • Software
Rillet is the AI-native ERP designed to automate accounting and close books faster. Built by accountants for accountants
The Role
Own paid, organic, and lifecycle digital channels to drive pipeline and brand. Plan and optimize paid search/social/display, lead SEO, manage email nurture and onboarding flows, run conversion experiments, build performance dashboards, and partner with Content and Product Marketing.
Summary Generated by Built In
What We Do

Rillet serves accounting and finance teams. Our customers are the financial brains of their companies. Our job is to help them run the numbers with impossible speed, accuracy, and insight.

Rillet is an AI-native ERP that can drive a zero-day close. We are different because of our unified source-of-truth data model, hundreds of best-in-class native integrations (Stripe, Ramp, Salesforce, etc), automated & auditable workflows, multi-entity consolidation, and quickly expanding army of specialized AI agents (e.g., accrual, audit, P&L flux, board decks, etc). These earn us a consistently perfect customer satisfaction score. High-growth AI customers like Mercor, Windsurf, and Function Health love our ship velocity, because their financial stack needs to scale as quickly as they do.

This huge market is ours to take. We have raised $100M from leading investors (including Sequoia, a16z, Iconiq, Oak HC/FT, and First Round) to help everyone run their numbers at the speed of AI.

Who We Are

Rillet’s pace is not for everyone. Intelligence is table stakes. To succeed here, you need extreme speed, agency, and flexibility.

Successful Rilleteers do not wait for assignments. They internalize a mission, design a strategy, and bring back results that are better, faster, and more creative than a manager could have asked for.

Work revolves around our customers. Successful Rilleteers are energized by delivering the most important things, even those that weren’t in the original plan.

In this role, you do not need to be an accountant. But you do need to appreciate the value that our customers can create for their own company when we equip them with the perfect financial tools. Successful Rilleteers love powering the financial core of the world’s fastest-growing companies.

Who We Need

As a Growth Marketing Manager, you’ll own the core growth levers that drive pipeline at Rillet, with a primary focus on paid acquisition. This role is ~70% paid media and ~30% broader digital (SEO, lifecycle), and is ideal for someone who thinks like an operator, not just a channel manager.

You’ll bring a strong point of view on how to scale paid efficiently, while also understanding how it connects to the full funnel, from first touch to conversion. This is a hands-on IC role where you’ll run experiments, move quickly, and directly impact revenue.

We’re looking for someone who thrives in early-stage environments: high ownership, high accountability, and no predefined playbook.

We value in-person collaboration and are prioritizing candidates within commuting distance of our NYC or San Francisco offices (or willing to relocate). Team members are expected to be in-office Tuesdays and Thursdays, plus one additional flexible in-office day.

What You’ll Do
  • Own paid acquisition end-to-end across search, social, and emerging channels, from strategy to execution to optimization, with a focus on driving efficient, high-quality pipeline

  • Manage and scale budget across channels, continuously improving CAC, conversion rates, and overall ROI

  • Build and iterate on campaign structure, targeting, creative, and landing pages to improve performance at every stage of the funnel

  • Partner closely with Content and Product Marketing to develop high-performing messaging and creative that converts

  • Run rapid, structured experiments across paid and on-site conversion flows, with clear hypotheses and measurable outcomes

  • Own performance reporting and attribution across channels; build dashboards and deliver insights that inform broader GTM strategy

  • Support and evolve SEO and lifecycle programs (email nurture, onboarding) to improve conversion and pipeline efficiency

Who We’re Looking For
  • 3–6 years of experience in growth or digital marketing, with a strong emphasis on paid media in a B2B SaaS environment

  • Proven track record of owning and scaling paid acquisition with clear pipeline and revenue impact

  • Deep expertise in paid channels (Google, LinkedIn, etc.), including campaign structure, bidding strategies, and performance optimization

  • Strong analytical mindset; comfortable working with data, attribution models, and performance metrics to drive decisions

  • Experience running experiments and optimizing conversion across ads, landing pages, and funnel stages

  • Working knowledge of SEO and lifecycle marketing; able to contribute beyond paid when needed

  • High ownership and execution speed — you don’t wait for direction, you create it

  • Comfortable operating in ambiguity and building from scratch in an early-stage environment

Life at Rillet:
  • Competitive Pay & Benefits: Backed by world-class investors, we offer strong salaries plus equity so you share in our success. We've got you covered with top-tier health and dental insurance, premiums partially or fully covered for you, plus 90% coverage for dependents.

  • Room to Grow: We're building a team of ambitious, high-performing people who will grow with the company. As Rillet scales, so will your role, responsibilities, and compensation.

  • Flexibility That Works: Take the time you need with flexible PTO and 9 company-wide holidays. We value both the flexibility of remote and hybrid work and the creativity and energy that comes from in-person collaboration at our hubs in San Francisco, NYC, and Barcelona.

  • Build Real Connections: Great work happens when people connect. Join us for team offsites in incredible locations, our team has bonded everywhere from New York and San Francisco to Toronto, Italy, France, and beyond.

Top Skills

Display Advertising
Email Marketing
Google Analytics
Hubspot
Marketing Automation
Paid Search
Paid Social
Seo
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The Company
HQ: New York, NY
72 Employees
Year Founded: 2021

What We Do

Rillet is the first accounting platform made to tailor fit the workflows of accountants and a full replacement for legacy ERPs like NetSuite and Sage Intacct. Scaling and hyper-growth companies like BitWarden, Windsurf and Postscript use Rillet to enable a smarter close with native integrations, automated journal entries and AI embedded workflows. Rillet also supports multi-entity, multi-currency and multi-geography. We natively integrate with industry leading solutions like Salesforce, Stripe, Ramp, Brex, Rippling and more. Our open API also enables custom builds. We support SaaS, professional services, ecommerce, fintech companies and more. We're backed by Sequoia, First Round Capital and Creandum with offices in New York and Barcelona.

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