Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
Digital Marketing Manager, Asia
As the Digital Marketing Manager for Asia (Korea, Southeast Asia, Taiwan and Hong Kong), you will own the digital marketing strategy and execution for the region. This role requires a strong balance of strategic planning and hands-on execution across paid media, website optimization, marketing automation and digital demand generation. You will work closely with the Asia Field Marketing team, APAC Digital Team and global stakeholders to build impactful programs that drive pipeline, elevate brand awareness and support regional growth objectives.
The ideal candidate is data-driven, innovative, deeply knowledgeable about digital landscape and experienced in B2B SaaS marketing.
Key responsibilities:
Develop and execute the end-to-end digital marketing strategy aligned to Genesys business, pipeline and regional objectives.
Localize and adapt global campaigns for regional relevance and market alignment.
Plan and execute multi-channel digital campaigns across paid search, paid social, display, programmatic, web and email.
Build account-based digital engagement programs and leverage intent data where available.
Oversee content localization, including web, email, creative assets and customer stories for regional relevance.
Monitor, analyze and report on campaign performance using analytics tools
Manage digital marketing budgets, ensuring efficient spend, forecasting and ROI improvement.
Work on SEO strategy for Asia and optimize website – under the APAC and central team’s guidance
Arrange webinars and promote
Build account targeted programs for Asia
Manage relationship and performance of local digital agencies
Localize and build email/nurture streams in line with global requirements
Manage local blog and organic social channels
Performance review of programs against marketing KPIs for Asia
Knowledge, Skills and Experience:
Digital savvy with minimum 5 years’ experience, preferably agency-side or in a similar role within a B2B environment
Experience managing agencies and significant digital budgets, with a track record of improving ROI.
Proven experience planning and executing multi-channel digital campaigns at scale (paid media, email, web, social, events).
Manage translation review of content and web pages
Research, write and edit copy for marketing communications, landing pages, and adverts.
Good understanding of social media landscape and experience in running paid campaigns as well as organic
Proven experience of SEM and SEO campaign management with ability to understand reporting in Google Analytics
Experience with AEO strategies and execution is a plus
SaaS or cloud experience an advantage
Experience with ABM programs and intent data platforms; experience using 6sense is a plus.
Experience working with cross-functional and international teams in remote environments
Strong Copywriting Skills a bonus
Languages: Fluent/Native Korean and Business level English a must
Ability to thrive in a fast-paced, high-growth and global environment
Please note that Genesys will not accept resumes from agencies at this time.
To be eligible to apply for this role you must be legally permitted to work in Japan.
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If a Genesys employee referred you, please use the link they sent you to apply.
About Genesys:
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.
Reasonable Accommodations:
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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
Top Skills
What We Do
Every year, Genesys® delivers more than 70 billion remarkable customer experiences for organizations in over 100 countries. Through the power of the cloud and AI, our technology connects every customer moment across marketing, sales and service on any channel, while also improving employee experiences. Genesys pioneered Experience as a Service℠ so organizations of any size can provide true personalization at scale, interact with empathy, and foster customer trust and loyalty. This is enabled by Genesys Cloud™, an all-in-one solution and the world’s leading public cloud contact center platform, designed for rapid innovation, scalability and flexibility. Visit www.genesys.com.
