Digital Marketing Manager

Location

Austin - 9600 N MoPac Expressway, Suite 750

Business

At Brookfield Residential, a leading North American land developer and homebuilder for over 65 years, we have had one goal in mind – creating the best places to call home. From the development of award-winning, master-planned communities to the creation of well-designed homes, we are committed to cultivating exceptional life experiences for our customers, partners, employees, and members of the community.
As part of Brookfield — one of the largest alternative asset managers in the world — we harness our resources to bring a fresh approach, unparalleled creativity, relentless innovation, and sound Sustainability practices to the planning, development, and management of buildings everywhere. From offices, retail spaces, and logistics facilities to multifamily residences, hospitality establishments, and mixed-use structures — we are reimagining real estate from the ground up.

If you're ready to be a part of our team, we encourage you to apply.

Job Description

Overview

The Digital Marketing Manager will play a key role in driving digital strategy and execution across Texas and North American marketing teams. This role requires strong technical and analytical skills, with expertise in CRM, CMS, SEO, PPC, retargeting, email marketing, social media, lead generation, and customer journey optimization. The manager will collaborate with internal teams, agencies, and vendors to plan, execute, and measure digital marketing initiatives. Success in this position requires strong leadership, organization, and communication skills, with the ability to align cross-functional teams, make data-driven decisions, and deliver measurable results in a fast-paced environment.

Key Deliverables

Digital Marketing/Lead Management

• Work in conjunction with Marketing PMs to assist with paid and organic digital tactics including SEO/SEM, database marketing, social marketing, email marketing, quarterly audits and provide general agency/vendor direction to comply with marketing plan and budgets.
• Manage Salesforce, Pardot and Hubspot CRM to ensure all leads are captured, receiving communications, are distributed to sales, enrolled in correct workflows and that all data and systems are in sync.
• Assist with execution of adjustments in Salesforce, Pardot and Hubspot including lead scoring, lead nurturing and workflow management. Troubleshoot processes having issues and determine a solution.
• Liaise with Marketing Managers and the Sales Team to provide additional support in lead nurturing, reporting, data gathering and lead management from Salesforce, Pardot and Hubspot as requested.
• Consistently meet lead generation goals for the Sales and Marketing team.
• Assist with setup of new products, communities and system enhancement projects
• Represent digital marketing team in agency partner meetings.

Website Management

• Manage websites via CMS platforms such as Sitecore and Wordpress with additional integrated plug-in platforms.
• Preform site audits monthly for content and system updates. Identify issues and areas for improvement. Execute updates and changes.
• Collaborate with internal and external partners to make site updates, improvements, adjustments and enhancements as needed.

Sales/Marketing Reporting

•  Gathering and reporting of campaign performance data, online research, online media patterns and onsite traffic using internal and external tools and platforms like Salesforce, Hubspot, and GA4, to determine trends and suggest digital marketing adjustments.
• Ad hoc data quality projects as needed to uphold database integrity. Create custom reports in Hubspot and Salesforce as needed to support projects.
• Research and provide analytics for executive team as needed using Google Analytics, Hubspot and Salesforce. Develop and manage ad hoc reports in Excel as needed.
• Provide report summaries and deliver metrics to executive team.

Sales/Marketing Technology

• Maintenance and testing of websites, tools and other platforms as needed, ensuring that they function as expected and all information is up to date and accurate.
• Assist in setup/management of internal and customer facing Sales/Marketing tools and platforms.
• Innovate and improve sales and marketing systems and processes utilizing technology and best practices.
• Understand, maintain and deploy sales center marketing platforms and technology.

Special Projects and Initiatives

• Liaising with other Brookfield regions to align Marketing efforts and share best practices.
• Participate in and/or lead center-led and regional improvement projects for CRM and Website platforms
• Attend meetings with other teams as needed, keeping detailed notes and providing feedback to the team.

What You Bring

• Bachelor’s Degree in Business, Marketing, Communications or related field.
• 4-6 years of related work and people management experience.
• A very strong work ethic with the ability to work under pressure and deal with a frequently changing workload including varying project parameters and fast-paced situations while delivering on time with a high level of accuracy.
• Proven team leadership, communication, project management and organization skills are a must.
• Takes initiative and assumes responsibility to analyze and innovate to solve problems with minimal direct supervision and/or direction.
• Ability to apply creative/strategic solutions to solve business challenges, develop new ideas and gain broad organizational advocacy to move solutions forward.
• Familiarity with lead generation practices, SEO, SEM, PPC and Social Media Marketing, tracking pixels and tags, GA4 and associated reporting for these tools.
• Strong passion and understanding of technology of all types (IT, Consumer and Marketing tech), digital marketing, reporting and analytics.
• Excellent written and verbal communication skills with the ability to read an audience type, adapt communication styles to the target audience, and rally consensus to move business forward.
• Strong computer application skills with proven proficiency in MS Office, particularly Excel, PowerPoint and Outlook. Advanced Excel abilities, including charts, graphs, complex formula building and macros.
• Must have a technical aptitude to learn new and or customized programs quickly.
• CMS experience, specifically with Sitecore, WordPress and common associated plug-ins
• CRM experience, especially with Hubspot, Pardot and Salesforce.

Nice to Haves

• Familiarity with basic HTML, survey tools and common WP plug-in tools like Gravity Forms.
• Previous experience with Adobe Creative Suite of tools.
• Use of Power BI or other reporting applications.
• Automated mail merge experience and familiarity with Docusign tagging a plus.
• Experience with Social Media platforms and Facebook Business Manager.

What We Offer

We are proud to offer our employees what they value most:

• Competitive compensation
• Excellent extended medical, dental and vision benefits beginning day 1
• 401(k) matching, vesting begins day 1
• Career development programs
• Charitable donation matching
• Paid Volunteer Hours
• Paid parental leave
• Family planning assistance including IVF, surrogacy and adoptions options
• Wellness and mental health resources
• Pet insurance offering
• A culture based on our values of Passion, Integrity and Community

#BRP

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Brookfield Residential participates in the E-Verify process to confirm the eligibility of candidates to work in the United States.

We are proud to create a diverse environment and are proud to be an equal opportunity employer. We are grateful for your interest in this position, however, only candidates selected for pre-screening will be contacted.