Digital Marketing Manager - CRM & Paid Media

Avail, part of Realtor.com®, is a fast-growing platform transforming how independent landlords and tenants manage the rental experience. Built with the spirit of a startup and backed by the scale and stability of a leading digital real estate company, Avail provides a complete suite of tools, resources, and education to help landlords manage their properties with confidence and professionalism. As part of the Avail team, you’ll have the opportunity to make a meaningful impact—shaping the future of this rapidly expanding brand and helping to reimagine the rental industry for millions across the U.S.

As a Digital Marketing Manager on the Avail Marketing team, you will play a dual role: helping build and execute CRM communications (especially around key product moments and go-to-market launches), and supporting our paid media & partner channels (affiliate, sponsorships, social paid). You will be a bridge between the strategic vision for brand & communication and the day-to-day execution, ensuring Avail’s voice is consistent, our customer experience feels connected, and our paid/digital investments are well coordinated.

What you'll do:

CRM & Email Communications

• Support creation, implementation, and optimization of transactional messages that occur at critical product moments (onboarding, renewal, upgrades, etc.), ensuring they align with our brand voice and product value.
• Work with the CRM Marketing Lead, Product, Design, and Engineering teams to ensure timely delivery of campaigns: writing or adapting content, managing HTML/email templates, QAing rendering, executing via the Email Service Provider (ESP).
• Assist with go-to-market (GTM) email or in-app communication work for new product launches, feature announcements, or promotions.
• Monitor & analyze email/transactional communication performance (open rates, CTR, conversion, deliverability), recommend & implement optimizations (A/B tests, segmentation, timing, content tweaks).

Paid Media, Affiliate, Sponsorship & Social Paid Support

• Manage and grow ancillary paid channels—affiliate networks, sponsorship partners—with oversight from the Paid Media Lead; support partner selection, creative/assets coordination, performance tracking.
• Collaborate on planning and executing paid social or display campaigns on platforms such as Meta, Reddit, YouTube, etc., especially to support brand visibility, retargeting, and top-of-funnel activities.
• Assist with creative development, messaging strategy, and ensure consistency between paid and CRM messaging.

Cross-Channel & Process Integration

• Identify and help implement ways to connect CRM and Paid channels more tightly (for example, automating retargeting triggered by certain email behaviors or product events).
  Work to streamline workflows between teams (product, engineering, design, marketing) to ensure campaigns deploy smoothly and on schedule.

Project Management & Autonomy

• Own multiple campaign tracks at once; manage timelines, priorities, dependencies.
• Act with a high level of independence: taking direction from senior leads but able to scope and deliver tasks independently.
• Collaborate closely with design, content, product, and engineering to resolve technical or creative blockers.

How We Work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

What you'll bring:

• 2-5 years of professional experience in digital marketing / email/CRM + paid or partnership channels.
• Bachelor’s degree or equivalent experience.
• Hands-on experience with ESPs (e.g. Braze, Klaviyo, Iterable, Marketo, SendGrid, or similar), including building or editing HTML email templates; experience with email campaign setup, QA, scheduling.
• Familiarity with paid media channels: basic understanding of social paid (e.g. Meta, YouTube, etc.), affiliate networks or sponsorships.
• Strong writing, editing, and content adaptation skills; ability to ensure brand voice is consistent across channels.
• Data-driven mindset: comfortable analyzing performance metrics, pulling insights, and proposing optimizations.
• Good technical acumen: able to work with product and engineering teams, understand technical constraints, QA assets where needed.

Bonus Points:

• Experience working in a product or SaaS environment.
• Prior exposure to marketing automation and triggered messaging workflows.
• Experience with A/B testing email content or paid creative
• Familiarity with reporting tools or dashboards (e.g. Google Analytics, Mixpanel, Looker, etc.).

How we Reward you:

Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location