Job Description:
At Enovis™ we pay attention to the details. We embrace collaboration with our partners and patients, and take pride in the pursuit of scientific excellence — with the goal of transforming medical technology as we know it.
Because that’s how we change the lives of patients for the better. And that’s how we create better together. Why work at Enovis? See for yourself.
As a key member of the Bracing and Supports Marketing team you will play an integral part in helping Enovis drive the medical technology industry forward through transforming patient care and creating better patient outcomes.
Job Title:
Digital Marketing Manager
Reports To:
Director, Marketing
Location:
Carlsbad, CA
Business Unit Description:
Enovis is a market leader in bracing and supports. Trusted by clinicians, professional athletes and active people from all walks of life, our innovative products and technologies are designed to enhance performance, protection and recovery for the knee, hip, shoulder, back, ankle and more. Our flagship brand, DonJoy, pioneered the concept of functional knee bracing more than 40 years ago. Since then, we have continued to advance bracing technology, reshaped the care path with MotionMD, and added recognized brands to our family, including Aircast, Procare and Exos. Look for us on the field, in the gym and around town.
Job Title/High-Level Position Summary: We are seeking a dynamic and results-driven Digital Marketing Manager to lead our direct-to-patient (DTP) and direct-to-consumer (DTC) marketing efforts. The ideal candidate will have a strong background in digital marketing, with a focus on the medical technology and healthcare sectors. This role will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, engagement, and sales of our OTC products.
Key Responsibilities:
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Develop and implement digital marketing strategies to promote OTC products directly to patients and consumers.
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Manage and optimize digital advertising campaigns across various platforms, including Google Ads, social media, and display networks.
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Create and oversee content marketing initiatives, including blog posts, videos, infographics, and social media content.
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Utilize SEO and SEM techniques to improve website visibility and organic search rankings.
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Analyze and report on the performance of digital marketing campaigns, using data-driven insights to optimize strategies and achieve KPIs.
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Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure cohesive marketing efforts.
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Stay up-to-date with industry trends and best practices in digital marketing, healthcare, and medical technology.
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Manage the digital marketing budget and allocate resources effectively to maximize ROI.
Minimum Basic Qualifications:
- Bachelor's degree in marketing, Business, Communications, or a related field.
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5+ years of experience in digital marketing, preferably in the medical technology or healthcare sectors.
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Proven track record of successful DTP and DTC marketing campaigns.
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Strong understanding of digital advertising platforms, SEO, SEM, and content marketing.
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Excellent analytical skills and experience with marketing analytics tools (e.g., Google Analytics, HubSpot).
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Exceptional written and verbal communication skills.
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Ability to work independently and as part of a team in a fast-paced environment.
Travel Requirements:
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<10%
Desired Characteristics:
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Knowledge of the orthopedic DME industry including, but not limited to, revenue cycle management, HCP interaction requirements (e.g. AdvaMed), and distribution models through major distributors
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CPG experience in sporting goods retail
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Knowledge of regulatory requirements and compliance in the healthcare industry is a plus.
“Creating better together”. It’s the Enovis purpose, and it’s what drives us and empowers us every day on a global scale. We know that the power to create better – for our customers, our team members, and our shareholders – begins with having the best team, pursuing common goals, operating at the highest levels, and delivering extraordinary outcomes.
What does creating better together mean to us at Enovis? Discover the “why” behind our purpose, values and behaviors:
Our Enovis Purpose, Values and Behaviors on Vimeo
We offer a comprehensive benefits package that includes:
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Medical Insurance
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Dental Insurance
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Vision Insurance
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Spending and Savings Accounts
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401(k) Plan
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Vacation, Sick Leave, and Holidays
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Income Protection Plans
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Discounted Insurance Rates
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Legal Services
Currently, Enovis does not provide sponsorship for employment visas (e.g., H-1B) and will not offer such sponsorship in the future. Applicants must already have full-time work authorization in the United States, both now and in the future, without requiring sponsorship.
ABOUT ENOVIS
Enovis Corporation (NYSE: ENOV) is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions that generate measurably better patient outcomes and transform workflows. Powered by a culture of continuous improvement, global talent, and innovation, the company’s extensive range of products, services, and integrated technologies fuels active lifestyles in orthopedics and beyond. Visit www.enovis.com to learn more.
EQUAL EMPLOYMENT OPPORTUNITY
Enovis provides equal employment opportunities based on merit, experience, and other work-related criteria without regard to race, color, ethnicity, religion, national origin, sex, age, pregnancy, disability, veteran status, or any other status protected by applicable law. We also strive to provide reasonable accommodation to employees’ beliefs and practices that do not conflict with Enovis policies and applicable law. We value the unique contributions that every employee brings to their role with Enovis.
Join us in creating better together.
ABOUT ENOVIS™
Enovis Corporation (NYSE: ENOV) is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions that generate measurably better patient outcomes and transform workflows. Powered by a culture of continuous improvement, global talent and innovation, the Company’s extensive range of products, services and integrated technologies fuels active lifestyles in orthopedics and beyond. For more information about Enovis, please visit www.enovis.com.
EOE AA M/F/VET/Disability Statement
All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, religion, color, national origin, sex, protected veteran status, disability, or any other basis protected by federal, state or local laws.
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What We Do
We are a medical technology company focused on developing clinically differentiated solutions that generate measurably better patient outcomes and transform workflows. Powered by a culture of continuous improvement, extraordinary talent and innovation, we ‘create better together’ by partnering with healthcare professionals. Our extensive range of products, services and integrated technologies fuel active lifestyles.
