Digital Marketing Manager

Overview

Lightship is the first American all-electric recreational vehicle manufacturer currently developing an aerodynamic, battery-powered trailer for the electric age. As the macro transition to an all-electric transportation ecosystem accelerates, Lightship is bringing the increased convenience and superior performance that electrification offers to a pastime enjoyed by over 11 million American families.

Honoring Diverse Perspectives

Lightship is committed to hiring and developing top talent from diverse backgrounds. We believe representing and supporting diverse groups is key to the success of our team members, customers, shareholders and the achievement of our mission and vision. We operate in a collaborative environment with a flat organizational structure and expect a high degree of integrity, autonomy and creativity from all members of the team.

About the Role

Lightship is looking for a Digital Marketer for our team that can turn data into relationships, contacts into customers, prospects into contacts, and help us act/be/feel genuinely connected 1-to-1 with our audiences.

You will help set the strategy and directly manage the efforts and results, working as part of the broader marketing, brand and commercial teams. You bring solid data and analytics experience, mastery of CRM tools (we use HubSpot), strong written communication skills, and at least have an appreciation and understanding for a brand-enhancing approach to connecting and converting. 

Led by our Marketing Director, you’ll contribute to the planning of objectives against product, customer, marketing & sales moments that make the calendar through the year. Elevating our direct-to-consumer connection and delivering compelling journeys through email - automation, initiative, brand, etc. 

Lightship launched the AE.1 in December 2024, going into production summer 2025. So, you’ll be joining at a very early stage, so everything you do matters and can help define how we work to best connect, tell and sell the product and the vision for the brand. We’re a small team, scaling up currently, but we’re all working across the opportunities of the business. In this case, we’re wanting someone that will lead us with email but also can help us extend and reach new audiences with performance marketing management and spend. 

Responsibilities

• Lead the strategy, planning and execution of our 1-to-1 email marketing, working as part of the team against overall and individual area objectives to help us achieve sales and brand objectives
• Manage and optimize the connection and engagement with our audiences, driving with analytics and data that will help us learn and grow
• Drive the overall schedule and opportunities via email, working directly with the marketing and creative teams to optimize all efforts - connecting digital and physical
• Create meaningful connections with the audience we have, extend that knowledge to help us achieve growth goals
• Optimize and maximize the power of our CRM tool, assuming the lead for how we use that information across the business
• Extend customer and creative knowledge to help extend strategies and approach via limited (currently) performance media marketing
• Be up for it; be awesome

Minimum Qualifications

• 4+ years of email marketing and customer data / CRM management experience
• Experience in Direct To Consumer, ideally in the automotive, EV, RV, or outdoor industries
• Possess a passion for and/or belief in the power of travel - as well as sustainability
• Track record of managing performance or prospecting tactics and spend

Preferred Qualifications

• Startup experience, and/or excited to join a startup at a very exciting and integral time for the company
• Success in a fast-paced environment and comfort in navigating feedback from various stakeholders
• Penchant for writing, in an effective and brand-building fashion
• Passion and excitement for sustainability, climate tech and Lightship’s mission to bring both electrification and RVing or travel experiences to more demographics

Equity

• Lightship compensation consists of the yearly salary above plus equity, which gives you a stake in the company.

Onsite/Hybrid Work

Hybrid roles at Lightship require onsite work from our offices Monday, Wednesday, and Thursday. Tuesdays and Fridays are optional work from home days, when your work will be executed more successfully from home. Speak to the hiring manager to learn more.

Employee Benefits & Philosophy - Applies to Full Time Employees only

- Healthcare, Dental, Vision

- 401k

- Flexible Paid Time Off - that we actually want you to use!

- 12 weeks paid parental leave

- $2,000 per year towards an RV trip of your own &/or professional development opportunities - we call this a LightTrip

Lightship offers all of its full time employees and their dependents full benefits including health, dental and vision insurance and covers 100% of the insurance premium. We are on a mission to create a more healthful all-electric experience for a pastime that millions of families enjoy and believe strongly that our team should not have to worry about quality healthcare for themselves or their loved ones along the way.