Digital Marketing Manager

Federato is on a mission to defend the right to efficient, equitable insurance for all. We enable insurers to provide affordable coverage to people and organizations facing the issues of today - the climate crisis, cyber-attacks, social inflation, etc. Our vision is understood and well funded by those behind Salesforce, Veeva, Zoom, Box, etc.

Federato’s AI/ML-driven platform leverages deep reinforcement learning to help insurance companies optimize the portfolio of risks they insure, allowing them to continue to provide fair and equitable pricing in difficult-to-price areas. Our category-defining ‘RiskOps’ solution drives better underwriting decisions by operationalizing underutilized data investments and surfacing real-time risk and portfolio insights. We focus on putting insurance underwriters back in the driver’s seat, helping them meet their goals while providing an important service to society.

Job Description

The Digital Marketing Manager at Federato will have experience in designing and executing B2B digital marketing programs that address each stage of the buyer’s journey. You’ll work to increase awareness and engagement within the most strategic prospects in our domain, which include both the largest insurance carriers in the world and the most innovative insurtech startups in the industry. As part of a data-driven and intense team, you will be responsible for creating customer-centric experiences that drive qualified leads and attributed pipelines.

Responsibilities

• Own all conversion points on our entire website, working to execute A/B testing across our website
• Acquire new customers through digital advertising, SEM, SEO. Manage and execute all aspects of paid campaigns, including spend, audience targeting, testing, and creative.
• Partner with content team to develop SEO strategy and grow inbound machine
• Forecast, measure, analyze, and report performance of campaigns and develop smart segmentation plans and A/B tests to enhance response and conversion rates
• Ensure accuracy and end-to-end tracking, measurement, and attribution of campaigns across the funnel stages and systems.
• Work with marketing operations and analytics teams to correctly populate and maintain performance dashboards and perform ad-hoc analyses
• Closely manage budget and spend

Requirements

• 5+ years of experience in digital marketing, preferably in a B2B environment
• Proven track record of developing and implementing successful digital marketing campaigns
• Experience with marketing automation CRM systems (e.g., HubSpot, Marketo, Salesforce, 6Sense, etc)
• Experience in SEO, SEM, PPC, email marketing, and social media marketing
• Experience with data analysis and performance/operation metrics

Here at Federato, your capabilities are important, but culture fit is quintessential. We move fast, are eager to listen to our users, take a first principles approach to solving problems, and value learning and the ability to change our minds. Most importantly, we're here to have fun. Our ability to make a difference starts with our people. We would love to work with you!