Digital Marketing Manager

Job Posted 17 Days Ago Posted 17 Days Ago
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Johannesburg, Gauteng
Mid level
Information Technology • Mobile • Consulting
The Role
The Digital Marketing Manager at Yassir is responsible for leading the complete marketing experience, focusing on customer acquisition and performance marketing across digital platforms. This role involves competitive analysis, determining positioning, and shaping communications to enhance Yassir's growth and market presence in South Africa.
Summary Generated by Built In

Yassir is the leading super App in the Maghreb region set to changing the way daily services are provided. It currently operates in 45 cities across Algeria, Morocco and Tunisia with recent expansions into France, Canada and Sub-Saharan Africa. It is backed (~$200M in funding) by VCs from Silicon Valley, Europe and other parts of the world.

We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally.

Helping usher the continent into a digital economy era. We’re not just about serving people - we’re about creating a marketplace to bring people what they need while infusing social values.


As a performance-driven Marketing professional, you are a fully dedicated business leader with the opportunity to shape the future of Yassir Express South Africa.


You take part in the complete marketing experience as you lead every facet of the Customers journey. From determining positioning, competitive analysis, feature prioritisation (in conjunction with our Head of Marketing) and external communications, you help shape the direction of Yassir, while helping it acquire new customers.


Minimum Requirements

  • Minimum 4-7 years in performance and digital marketing
  • Hands-on (technical) experience across all digital marketing platforms (Google and social media)
  • Proven track record in customer acquisition and performance marketing
  • FMCG/ APP experience beneficial but not mandatory
  • Relevant qualification

Please note that if do not hear from us within 2 weeks of your application please consider it be unsuccessful.


At Yassir, we believe in the power of diversity and the importance of an inclusive culture. So, if you're ready to bring your unique perspective and experiences to the table, then we're excited to listen.


Don't just apply for a job, come and be a part of our journey. Let's create a better tomorrow together.


We look forward to receiving your application!


Best of luck,

Your Yassir TA Team



The Company
Palo Alto, California
1,213 Employees
On-site Workplace

What We Do

Yassir is the leading super App in the Maghreb region set to changing the way daily services are provided. It currently operates in 45 cities across Algeria, Morocco and Tunisia with recent expansions into France, Canada and Sub-Saharan Africa. It is backed (~$200M in funding) by VCs from Silicon Valley, Europe and other parts of the world. We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally. Helping usher the continent into a digital economy era. We’re not just about serving people - we’re about creating a marketplace to bring people what they need while infusing social values

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