The Role
Executes, measures, and optimizes B2B digital marketing campaigns across paid, social, email, nurture, and event channels. Manages audience segmentation, CRM data quality, tracking, attribution, A/B testing, conversion optimization, and performance analysis. Collaborates cross-functionally with growth, content, website, product marketing, events, and sales teams while maintaining campaign quality, accessibility, brand consistency, and deadlines.
Summary Generated by Built In
- Reports to: Head of Growth Marketing
- Location: New York City office - 10-20% onsite/hybrid
- Hours/Status: Full-Time, exempt
- Salary (USD): $95,000-$110,000
The role
Spektrix has an exciting opportunity for a Digital Marketing Manager to join our team!
As the Digital Marketing Manager, you'll execute, measure, and optimize Spektrix’s digital marketing activity across campaigns, channels, and audiences. Working closely with Growth Marketing, Content & Campaigns, Client Marketing, Product & Partner Marketing, Events, and the Website team, you'll turn marketing strategies into targeted, measurable digital experiences that generate demand, engage clients, and move audiences to action.
You should be comfortable moving between building a campaign, defining an audience segment, reviewing conversion performance, testing an approach, and identifying what should change next.
If you bring both strong execution and an analytical mindset to everything you build, we want to hear from you!
What You'll Do
Campaign Execution & Delivery: Translate strategy briefs into end-to-end digital channel plans, automating nurture journeys, client/partner communications, product launches, and event promotions.
Paid & Digital Channel Management: Build, run, and optimize paid digital and social activity aligned with the growth strategy established by the Head of Growth Marketing.
Audience Segmentation & Data Quality: Manage audience targeting and CRM data hygiene to deliver tailored, relevant messaging and high-quality campaign builds.
Performance Analysis, Testing & Optimization: Implement robust tracking and attribution, lead continuous A/B testing (messaging, channels, landing pages), and use data-driven insights to refine future strategies rather than just reporting past metrics.
Cross-Functional Collaboration: Partner with Website, Content, and Growth colleagues to build conversion journeys, distribute content effectively, and support co-marketing initiatives.
Quality Assurance & Project Management: Balance multiple concurrent projects, maintaining strict QA standards across brand consistency, accessibility, tracking, and timely delivery.
What You Bring
- Demonstrated experience in digital marketing, demand generation, growth marketing, or a related role, ideally within a B2B environment.
- Hands-on experience building and executing multi-channel digital marketing campaigns.
- Strong working knowledge of email marketing, marketing automation, audience segmentation, and nurture journeys.
- Experience managing or executing paid digital campaigns, including paid social.
- Experience with campaign tracking, analytics, attribution, and performance reporting.
- Ability to interpret marketing data, identify meaningful insights, and translate those insights into specific actions and optimizations.
- Experience with CRM and marketing automation platforms and an understanding of how campaign, contact, and engagement data flow between systems.
- Understanding of conversion optimization and testing methodologies.
- Strong attention to detail, particularly when managing campaign setup, segmentation, tracking, links, and communications.
- Strong project management and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneously.
- Ability to collaborate effectively across disciplines, including content, design, web, product marketing, client marketing, events, and sales.
- Strong judgment and problem-solving skills, including the ability to identify gaps, question assumptions, and recommend improvements rather than relying solely on established processes.
- Ability to work independently, take ownership of outcomes, and proactively identify what needs to happen next.
Benefits
- Company paid medical, dental and vision insurance
- Generous Paid Time Off benefits, including
- 21 days of PTO (vacation, personal time, whatever you choose to use it for)
- 14 paid holidays
- 10 Paid Sick Days
- 401(k) with 4% employer match
- Two paid volunteering days per year
- Professional development opportunities
- Flexible working with support for WFH setup and equipment
- Month-long Paid Sabbatical after 5 years of service
- Free snacks, drinks and breakfast items in our offices
- Varied range of regular social activities throughout the year
Working From Home
While many Spektrix team members live near one of our offices (NYC, London, or Manchester), remote/non-local team members work from home most of the time, and all team members work from home at least some of the time!
We provide reasonable support and all the hardware you need to get started, but we do require that you have the have the following in place to work from home:
While many Spektrix team members live near one of our offices (NYC, London, or Manchester), remote/non-local team members work from home most of the time, and all team members work from home at least some of the time!
We provide reasonable support and all the hardware you need to get started, but we do require that you have the have the following in place to work from home:
- A quiet working space at home where you can consistently take video calls without interruption
- A strong, reliable internet connection that supports your participation in video calls and access to our systems and service
Working At The Office
For team members who are 'local' to NYC, a stipend is offered for each day you work on-site. Think of it as our way of easing potential commute related costs (but no need to prove it - this is a perk we offer for days worked onsite, regardless of how you choose to get there).
Equal Opportunities
Spektrix is an equal opportunity employer. We recruit regardless of race, religion, gender, gender identity, sexual orientation, age or disability status and look to employ from a wide range of backgrounds and experiences.
Spektrix is committed to creating an inclusive work environment, where our team members are supported in expressing themselves and delivering their best work. So, however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.
For team members who are 'local' to NYC, a stipend is offered for each day you work on-site. Think of it as our way of easing potential commute related costs (but no need to prove it - this is a perk we offer for days worked onsite, regardless of how you choose to get there).
Equal Opportunities
Spektrix is an equal opportunity employer. We recruit regardless of race, religion, gender, gender identity, sexual orientation, age or disability status and look to employ from a wide range of backgrounds and experiences.
Spektrix is committed to creating an inclusive work environment, where our team members are supported in expressing themselves and delivering their best work. So, however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.
Diversity in the workplace is hugely important to our working environment and to enable both individuals and Spektrix to thrive. By valuing each person’s differences we enable each person to contribute their unique experiences, strengths and viewpoints. Workplace diversity is something we aim to achieve and maintain at Spektrix, and we are pursuing a workforce that reflects the diversity of the communities we serve and work in. We aim to reflect this diversity in all departments and at all levels of seniority in the business, right up to the board.
In an effort to help us reduce bias, please do not include a photo on your resume or application.
Skills Required
- Experience in digital marketing, demand generation, growth marketing, or a related role
- Experience in a B2B environment
- Hands-on experience building and executing multi-channel digital marketing campaigns
- Working knowledge of email marketing, marketing automation, audience segmentation, and nurture journeys
- Experience managing or executing paid digital campaigns, including paid social
- Experience with campaign tracking, analytics, attribution, and performance reporting
- Ability to interpret marketing data and translate insights into actions and optimizations
- Experience with CRM and marketing automation platforms and understanding of campaign, contact, and engagement data flows
- Understanding of conversion optimization and testing methodologies
- Strong attention to detail in campaign setup, segmentation, tracking, links, and communications
- Strong project management and organizational skills with ability to manage multiple campaigns and deadlines
- Ability to collaborate across content, design, web, product marketing, client marketing, events, and sales
- Strong judgment and problem-solving skills, including identifying gaps and recommending improvements
- Ability to work independently, own outcomes, and proactively identify next steps
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The Company
What We Do
Ranked #88 in The Sunday Times Hiscox Tech Track 100 as one of the fastest growing British tech companies. At Spektrix, our mission is to provide arts organisations with the best possible chance of success. We do this by combining cloud-based technology with expert support and training consultancy, helping our clients grow their audiences and increase revenue. We’re confident that Spektrix is the most forward-thinking ticketing, marketing and fundraising solution around. We know that the best software is user-friendly and intuitive, so we’ve built every bit of Spektrix with usability in mind. Everything in the system is quick to learn and easy to use, whether you’re a Box Office Manager, Marketing Assistant or Fundraising Director. Thanks to cloud-based technology the 550+ organisations we work with (and their audiences) never have to wait for the newest and most innovative features. Everything we do is about making our users’ lives easier, so everyone gets unlimited support and consultancy to get the most out of Spektrix. This ethos is reflected in our service charge – an all-inclusive fee that scales with the size of your business. No upfront costs, no long-term tie-ins and no additional charges. We have offices in London, Manchester and New York. Got a question for us? Get in touch on [email protected]
