The Role
Manages Singapore digital marketing across website, SEO, SEM, email, social media, and demand-generation channels. Publishes Sitecore content and property listings, executes campaigns, maintains audience databases, monitors performance, and produces monthly analytics reports. Coordinates website, finance, procurement, and vendor processes while tracking budgets and marketing spend. Supports lead generation, campaign optimization, compliance, and digital channel improvements.
Summary Generated by Built In
Job Title
Digital Marketing ManagerJob Description Summary
Looking for a hands-on Digital Marketing talent to manage and continuously improve C&W Singapore’s digital marketing activity. Responsible for running day-to-day execution across our website, search, email and social channels, while using data and market insights to improve visibility, engagement and lead generation.This role combines strong digital execution with a performance mindset. One will need to demonstrate strong understanding of what is working, identifying opportunities to optimise activity, and helping the Singapore BDS team use digital more effectively to support business growth.
Job Description
Key responsibilities
Website operations
- Update and publish content on the C&W Singapore website using Sitecore, including Insights pages, news and landing pages
- Load and maintain property listings on the website, ensuring details, images and availability are accurate and up to date
- Coordinate with global and regional web teams on site updates and issues
SEO, AEO and SEM
- Support search engine optimisation (SEO), including on-page content, keyword integration and content structure to improve organic visibility
- Support answer engine optimisation (AEO) to increase brand visibility, citations and referral traffic from AI search tools and LLM-powered platforms
- Support search engine marketing (SEM) execution, including ad copy, landing page content and creative assets for paid campaigns
Email marketing
- Build, test and send email campaigns and event invitations on the company's email platform
- Manage and develop the contact database, lists and segmentation, with support from the business intelligence team
- Ensure email activity complies with data protection requirements
- Report on opens, clicks and conversions
Digital and social posting
- Schedule and publish approved content on C&W Singapore's LinkedIn and other digital channels
- Maintain the content calendar and monitor comments, mentions and tags
- Manage the company's social advocacy tool, loading approved content
Demand generation & digital optimisation
- Support the development and execution of digital campaigns designed to build awareness, generate engagement and capture qualified leads for priority Singapore business lines.
Analytics and reporting
- Maintain Google Analytics (GA4) dashboards for the website and Insights pages
- Produce a monthly digital performance report covering web, search, email and social, with clear takeaways and recommendations
Marketing operations and admin
- Raise purchase orders and process vendor invoices and marketing claims in line with company finance procedures
- Track marketing spends against budget and keep budget records up to date
- Support month-end finance processes, including accruals and spend reconciliation
- Coordinate with finance and procurement teams for vendor management processes
Requirements
- 3–5 years' hands-on experience in digital marketing, ideally in B2B, professional services or real estate
- Working knowledge of SEO and SEM, including Google Ads
- Experience with Google Analytics (GA4), including building reports and interpreting data
- Experience with a content management system; Sitecore strongly preferred
- Hands-on experience with an email marketing platform (e.g. Salesforce Marketing Cloud, Marketo, HubSpot or similar)
- Experience managing LinkedIn company pages and scheduling tools
- Comfortable with admin and finance processes such as purchase orders, invoices, claims and budget tracking
- Experience with audience targeting segmentation and campaign optimisation.
- Experience supporting or running B2B demand-generation and lead-generation campaigns.
- Highly organised and detail-oriented, with a strong focus on accurate, on-time execution
- Clear written English
Nice to have
- Awareness of AEO and how brands appear in AI search tools
- Google Analytics or Google Ads certification
- Basic HTML/CSS for troubleshooting web and email content
- Familiarity with Looker Studio, Power BI or similar dashboard tools
- Experience with a social advocacy platform (e.g. Sprinklr, Hootsuite Amplify, EveryoneSocial or similar)
- Canva or basic design skills for digital assets
#s-premium
INCO: “Cushman & Wakefield”
Skills Required
- 3-5 years of hands-on digital marketing experience
- Working knowledge of SEO and SEM, including Google Ads
- Experience with Google Analytics 4, including building reports and interpreting data
- Experience with a content management system; Sitecore strongly preferred
- Hands-on experience with an email marketing platform such as Salesforce Marketing Cloud, Marketo, HubSpot, or similar
- Experience managing LinkedIn company pages and scheduling tools
- Comfort with purchase orders, invoices, claims, and budget tracking
- Experience with audience targeting, segmentation, and campaign optimization
- Experience supporting or running B2B demand-generation and lead-generation campaigns
- Highly organized and detail-oriented, with accurate and timely execution
- Clear written English
- Awareness of answer engine optimization and brand visibility in AI search tools
- Google Analytics or Google Ads certification
- Basic HTML and CSS for troubleshooting web and email content
- Familiarity with Looker Studio, Power BI, or similar dashboard tools
- Experience with a social advocacy platform such as Sprinklr, Hootsuite Amplify, or EveryoneSocial
- Canva or basic design skills for digital assets
Cushman & Wakefield Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cushman & Wakefield and has not been reviewed or approved by Cushman & Wakefield.
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Retirement Support — A 401(k) with company match is consistently referenced as part of the package. Feedback suggests this provides a solid baseline for long‑term savings across many U.S. roles.
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Leave & Time Off Breadth — Paid time off and company holidays are regularly highlighted and described as a meaningful part of the offering. Feedback suggests time‑off benefits add tangible value alongside base pay.
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Parental & Family Support — Paid parental leave for primary and secondary caregivers, plus backup care and wellbeing resources, are described as available. These offerings indicate a supportive approach to family needs in many roles.
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The Company
What We Do
Cushman & Wakefield (NYSE: CWK) is a leading global real estate services firm that delivers exceptional value for real estate occupiers and owners. Cushman & Wakefield is among the largest real estate services firms with approximately 53,000 employees in 400 offices and 60 countries. In 2019, the firm had revenue of $8.8 billion across core services of property, facilities and project management, leasing, capital markets, valuation and other services.
