Digital Marketing Manager

Posted 8 Days Ago
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Hiring Remotely in Bangaroo, New South Wales, AUS
Remote or Hybrid
Senior level
Artificial Intelligence • Software
The Role
Lead digital campaign delivery across North America and ANZ, managing paid media, email, events, webinars, ABM, agency relationships, campaign tracking, funnel analytics, attribution, reporting, and performance optimization. Partner with marketing automation and internal stakeholders to translate global strategy into pipeline and improve campaign effectiveness.
Summary Generated by Built In
Company Description

Global strategy is easy to write. Turning it into pipeline is the job. 

About Nearmap

Property intelligence is reshaping how the world understands the built environment, and Nearmap is driving that. We put powerful aerial imagery, AI-driven analytics, and geospatial tools into the hands of the people who plan, build, insure, and govern the places we all live and work. Our technology turns property uncertainty into decisive action, and our culture brings out the best in the people who build it. 

Job Description

What you'll do

You'll lead campaign delivery across North America and ANZ, translating global digital strategy into live pipeline.

That means:

  • Orchestrating campaigns across LinkedIn paid, Google Ads, programmatic display, email, events, webinars and ABM, from agency briefing through to creative trafficking and pre-launch QC
  • Partnering with Marketing Automation to keep UTM governance and Salesforce campaign mapping accurate
  • Interrogating funnel, conversion and attribution data to find what's working and what isn't, then acting on it
  • Reporting funnel performance to the business with clear commentary on what needs to evolve
  • Managing day-to-day agency relationships, holding partners to agreed deliverables, timelines and performance benchmarks
  • Acting as the operational bridge between agency output and internal stakeholder expectations

Qualifications

    About you

    • You're technically fluent across LinkedIn Campaign Manager, Google Ads, Marketo, Salesforce and 6Sense or a comparable ABM tool
    • You've got deep technical platform experience and want to build capability, not just run business as usual
    • You're analytical and solutions-focused, and stakeholders trust your read on the numbers
    • You work with agencies as a peer, giving clear briefs and pushing back when output doesn't meet the standard
    • You understand how brand, product, growth and digital marketing connect to accelerate pipeline
    • You use AI and MCP to build workflows and interrogate data as standard practice
    • You're organised, deadline-driven and genuinely care about how campaigns move the needle

    What you'll bring

    • 5-7 years leading campaign delivery and hitting pipeline targets in B2B SaaS digital roles
    • Strong track record executing paid campaigns across LinkedIn, Google Ads and programmatic
    • Experience building and managing ABM programmes, ideally on 6Sense, connecting account-level signals to campaign strategy
    • Demonstrated ownership of analytics and performance optimisation
    • Bachelor's degree in Marketing or Business; MiniMBA in Marketing a bonus
    • Experience across North America and ANZ simultaneously is a plus

    Ways of working 

    This role is based in our Headquartered Sydney office. Because you'll be orchestrating campaigns across North America and ANZ, you'll need to be available for regular collaboration with our North America based teams and agency partners.

    Additional Information

    Why you'll love working at Nearmap:

    Nearmap takes a holistic approach to our employees' emotional, physical, and financial wellness. Some of our current benefits include: 

    • Quarterly wellbeing day off, four additional days off annually for your 'YOU' Days 

    • Wellbeing and technology allowance 

    • Annual flu vaccinations 

    • Hybrid flexibility for this role 

    • Nearmap subscription (of course!) 

    • Stocked kitchen with access to all the snacks you need 

    • In-office lunch every Tuesday and Thursday at our Sydney CBD office 

    • Showers available for anyone cycling to work or lunchtime gym-goers! 

    Some of our benefits:

    Nearmap takes a holistic approach to our employees’ emotional, physical and financial wellness. Some of our current benefits include:

    • Quarterly wellbeing day off - Four additional days off annually for your 'YOU' Days
    • Wellbeing and technology allowance
    • Annual flu vaccinations
    • Hybrid flexibility for this role
    • Nearmap subscription (of course!)
    • Stocked kitchen with access to all the snacks you need
    • In-office lunch every Tuesday and Thursday at our Sydney CBD office
    • Showers available for anyone cycling to work or lunchtime gym-goers!

    Why you'll love working at Nearmap:

    We move fast and work smart; often wearing multiple hats. We’re proud of our inclusive, supportive culture, and maintain a safe environment where everyone feels a sense of belonging and can be themselves.

    Learn More About The Work We Do

    YouTube Page

    LinkedIn Page

    Thanks, but we got this! Nearmap does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Nearmap employee, location or address. Nearmap is not responsible for any fees related to unsolicited resumes.

    Skills Required

    • 5-7 years leading campaign delivery and achieving pipeline targets in B2B SaaS digital marketing roles
    • Strong experience executing paid campaigns across LinkedIn, Google Ads, and programmatic channels
    • Experience building and managing account-based marketing programs
    • Experience with 6Sense or a comparable ABM tool
    • Demonstrated ownership of analytics and performance optimization
    • Technical platform experience with LinkedIn Campaign Manager, Google Ads, Marketo, Salesforce, and 6Sense or comparable tools
    • Bachelor's degree in Marketing or Business
    • Experience working across North America and ANZ simultaneously
    • MiniMBA in Marketing
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    The Company
    HQ: Sydney
    446 Employees
    Year Founded: 2009

    What We Do

    Nearmap brings the real world to you. We capture, manage and deliver the most frequently-updated location content in the world, allowing businesses and governments to explore their environment easily. With Nearmap, organisations unlock opportunities that consistently inform decision making and transform the way they work. Delivered within days of capture our imagery is much higher resolution than satellite imagery and shows changes over time. Nearmap helps users save time and money, reduce site visits and make better informed decisions with current, clear imagery. Nearmap is delivered through our web-based MapBrowser or accessed via third party applications.

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