Job Description
Title：Digital Marketing Manager Department：Japan Product & MarketingLocation：Tokyo, JapanReports To：Head of Digital MarketingLevel：5
We’re proud to have been helping our clients build better financial futures for over 50 years. How have we achieved this? By working together - and supporting each other - all over the world. So, join our Digital Marketing within Japan Product & Marketing Department and feel like you’re part of something bigger.
About your team
The Digital Marketing team oversees all digital channels at Fidelity International Japan (FIJ). The team is responsible for end‑to‑end management of digital initiatives—from strategy development to execution and continuous optimization—across web, social media, CRM, and data analytics. By enhancing client experiences and accelerating business growth, the team plays a central role in FIJ’s marketing transformation. Collaborating closely with domestic stakeholders and global teams, we leverage global best practices to deliver advanced and effective digital marketing programs.
About your roleWe are seeking a Digital Marketing Manager to lead FIJ’s digital initiatives across web, social, CRM, and data analytics. In this role, you will manage end‑to‑end execution of digital programs and drive integrated marketing campaigns across online and offline channels. Working closely with internal teams and global partners, you will deliver data‑driven, effective, and globally aligned marketing activities that support business growth.Key Responsibilities
Digital Strategy & Execution
- Lead cross‑channel marketing campaigns across online and offline touchpoints, ensuring integrated planning, execution, and performance optimization.
- Plan, execute, and optimize digital marketing initiatives aligned with FIJ’s digital channel strategy.
- Lead data driven marketing programs, leveraging insights derived from analytics tools.
- Operate CRM initiatives using SaaS platforms such as Salesforce, Marketo, and Seismic.
Web & Content Experience
- Manage and improve the FIJ website, including content planning, UX/UI enhancements, and performance optimization.
- Oversee social media channel operations, including content ideation, production direction, and performance tracking.
Analytics & Insights
- Conduct quantitative and qualitative data analysis using tools such as Adobe Analytics to identify insights and inform strategy.
- Monitor channel performance and generate actionable reports for internal stakeholders.
Cross Functional Collaboration
- Collaborate closely with Sales, Product, Content Marketing, Business Promotion, Compliance, and other functions to drive integrated marketing initiatives.
- Lead and participate in cross functional and global projects, ensuring alignment with international best practices.
- Manage communication and project coordination with overseas marketing teams.
Experience and Qualifications Required5+ years of experience in data‑driven digital marketing.
Strong understanding of digital channels, methodologies, and industry trends.
Hands-on experience using analytics platforms (e.g., Adobe Analytics).
Practical experience managing website operations and improvements; basic understanding of SEO.
Experience operating social media channels and directing content production.
Experience using Salesforce, Marketo, Seismic, or similar CRM/SaaS tools.
Proven track record of planning, executing, and optimizing marketing initiatives based on data insights.
Strong analytical and logical thinking skills, with excellent verbal/written communication and documentation abilities.
Ability to communicate effectively and flexibly across departments.
Experience managing projects and communicating with global teams.
Japanese: Native level.
English: Business level or above (reading, writing, speaking).
Marketing experience in the financial or asset management industry.
Experience managing digital marketing teams or large-scale digital initiatives.
For starters, we’ll offer you a comprehensive benefits package. We’ll value your wellbeing and support your development. And we’ll be as flexible as we can about where and when you work – finding a balance that works for all of us. It’s all part of our commitment to making you feel motivated by the work you do and happy to be part of our team.
For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.
Skills Required
- 5+ years of experience in data-driven digital marketing
- Strong understanding of digital channels, methodologies, and industry trends
- Hands-on experience using analytics platforms such as Adobe Analytics
- Practical experience managing website operations and improvements
- Basic understanding of SEO
- Experience operating social media channels and directing content production
- Experience using Salesforce, Marketo, Seismic, or similar CRM/SaaS tools
- Proven track record planning, executing, and optimizing data-driven marketing initiatives
- Strong analytical and logical thinking skills
- Excellent verbal and written communication and documentation abilities
- Ability to communicate effectively and flexibly across departments
- Experience managing projects and communicating with global teams
- Native-level Japanese
- Business-level English or above in reading, writing, and speaking
- Marketing experience in the financial or asset management industry
- Experience managing digital marketing teams or large-scale digital initiatives
Fidelity International Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Fidelity International and has not been reviewed or approved by Fidelity International.
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Parental & Family Support — Family leave and carers’ support are emphasized via equalized paid parental leave globally and enhanced maternity/adoption policies. Inclusive provisions also cover carers’ leave and compassionate leave to support diverse family needs.
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Healthcare Strength — Healthcare benefits and private medical insurance are consistently highlighted as part of the core package across locations. Wellbeing resources, including an Employee Assistance Programme and menopause support, reinforce the depth of health coverage.
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Retirement Support — Pension and retirement savings are positioned as a strong element of the total package in multiple markets. Retirement design is frequently cited alongside paid time off and flexibility as part of a solid overall offer.
Fidelity International Insights
What We Do
Fidelity International offers investment solutions and services and retirement expertise to more than 2.5 million customers globally. As a privately held, purpose-driven company with a 50-year heritage, we think generationally and invest for the long term. Operating in more than 25 countries and with $739.9 billion* in total assets, our clients range from central banks, sovereign wealth funds, large corporates, financial institutions, insurers and wealth managers, to private individuals. Our Workplace & Personal Financial Health business provides individuals, advisers and employers with access to world-class investment choices, third-party solutions, administration services and pension guidance. Together with our Investment Solutions & Services business, we invest $567 billion on behalf of our clients. By combining our asset management expertise with our solutions for workplace and personal investing, we work together to build better financial futures. *Data as of 31 March 2021
