The Role
Lead digital and paid media strategy across channels (Meta, TikTok, Google/YouTube, X), manage campaign planning/execution, establish KPIs and reporting, oversee organic and paid social, drive e-commerce strategy and local content, manage PR and influencer initiatives, collaborate with agencies and cross-functional teams to optimize performance and grow brand presence.
Summary Generated by Built In
About Monster Energy:
Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.
A Day in the Life:Monster is more than a product—it's a lifestyle. As Digital Marketing Manager, you'll lead the digital strategy for the Monster family of brands across Japan, shaping how consumers discover, engage with, and experience our brands online. From paid media and social platforms to influencer partnerships, e-commerce, and digital storytelling, you'll build campaigns that grow our communities, strengthen brand loyalty, and deliver measurable business results—all while bringing the energy, attitude, and culture that define Monster to every digital touchpoint.
The Impact You'll Make:- Lead day-to-day planning, execution, and optimization of digital campaigns across key paid media channels, including Meta, TikTok, Google/YouTube, and X. Partner with internal teams, agencies, and HQ to monitor performance, identify best practices, and drive continuous improvement.
- Define and establish KPIs aligned to digital marketing goals for all digital channels. Ensure Weekly, Monthly and Yearly tracking and reporting, extracting key learning and providing data driven recommendations for future strategies. Work alongside the Analytics team to deliver monthly and quarterly reporting with actionable insights and media performance highlights.
- Oversee local organic and paid social media presence, including content calendar development, community management, and performance monitoring.
- Support in ideation, management and execution of locally driven content projects that will live on digital platforms. Work closely with Brand Managers, Marketing Director, Digital Team, Content team, and agencies, to ensure marketing goals and direction are reflected digitally for each brand. Support local marketing teams in developing promotional microsites and landing pages, ensuring compliance with company global digital guidelines.
- Develop and drive the PR strategy & plan ensuring alignment to the overall marketing plan and business/market needs and drive, develop and execute campaigns to increase relevancy and recognition for Monster Energy brand and products in the public field via earned media of any kind (classic media, digital media, influencers, interest groups, etc.).
- Define and lead the e-commerce strategy and roadmap based on consumer insights, commercial and marketing objectives. Manage and execute eCommerce campaign and track performance and optimizations weekly to ensure maximum results.
- Lead digital content curation and copywriting for organic and paid media channels. Extract content insights to continuously improve digital performance and inform creative direction.
- Responsible for supporting in the search of KOLs and ambassadors that will enhance brand visibility and engagement in digital. Collaborate in designing and executing content strategies and briefs to maximize digital KPIs. Track analytics.
- Keep up to date on the latest media trends, emerging media and the holistic media landscape. Stay connected to the media marketplace and develop relationship with media vendors. Support e-Com efforts with media campaigns that will help drive and measure sales.
- Bachelor's Degree in the field of -- Business Administration, Marketing, Communications or related field.
- 7+ years of experience in marketing with a beverage, Consumer Packages Goods (CPG/FMCG) lifestyle brand.
- 5+ years of experience in digital marketing, communications, or media, ideally within consumer goods, lifestyle brands, or media/advertising agencies.
- Advanced user of Microsoft Office, Project Management Software is a plus (Air table/Click up).
- Fluency in both Japanese and English.
- Experience with lifestyle marketing, digital media, sponsorships, event marketing and influencers, deep understanding of social platforms and latest content style/trends.
- Strong understanding of digital media, including social media. Hands-on experience with Meta Ads Manager, Google Ads, and TikTok Ads, as well as familiarity with programmatic advertising. Platform certifications (Meta, Google Ads, TikTok Ads) are preferred but not required. Experience in influencer and content marketing is a plus. Basic knowledge of traditional media preferred.
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Skills Required
- Fluency in both Japanese and English
- Hands-on experience with Meta Ads Manager, Google Ads, and TikTok Ads
- Strong understanding of digital media including social, programmatic, and influencer marketing
- Bachelor's Degree in Business Administration, Marketing, Communications or related field
- More than 7 years of experience in marketing with a beverage or CPG lifestyle brand
- More than 5 years of experience in digital marketing, communications, or media
- Advanced user of Microsoft Office
- Familiarity with project management software (Airtable, ClickUp)
- Experience with e-commerce strategy and campaign execution
- Experience with influencer marketing, content marketing, or programmatic advertising
Monster Energy Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Monster Energy and has not been reviewed or approved by Monster Energy.
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Healthcare Strength — Healthcare is considered strong, with medical, dental, vision, life insurance, mental‑health providers, telemedicine, and business travel insurance highlighted, and there are mentions of employer‑paid or 100% coverage options in some U.S. cases. These offerings are repeatedly emphasized alongside a generally solid core package.
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Leave & Time Off Breadth — Time off is broad, including PTO, sick leave, paid holidays, and a floating holiday, with volunteer time off also referenced. Holiday pay and floating holidays are described as part of the package in practice.
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Retirement Support — Retirement support includes a 401(k) plan, with historical disclosures describing a discretionary employer match. Consistent references across company and investor materials position retirement benefits as a stable pillar of the package.
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The Company
What We Do
Monster Energy is a globally recognized brand in the energy drink industry, known for its bold flavors and high-energy branding. The company offers a wide range of beverages designed to energize and refresh, including energy drinks, coffee, tea, and juice. It is also a prominent sponsor of extreme sports events and athletes, catering to diverse consumer preferences on a global scale.
