Following several years of accelerated growth Culina Group is now a £1.1 billion turnover business, employing over 11,000 staff, with a fleet of more than 2500 vehicles. Culina Group operates from over 65 depots across the UK and Ireland, serving more than 650 + clients over its framework of chilled, ambient, contract packaging solutions and fresh and baked goods.
Job DescriptionThe Digital Marketing Manager leads and optimises Culina's digital marketing channels, ensuring our website, social media, email marketing and digital campaigns deliver measurable results and support the One Culina brand.
As the digital marketing expert and brand guardian, you'll work closely with Marketing and Communications Business Partners to turn business priorities into effective digital activity that increases brand awareness, drives engagement, generates leads and supports business growth.
You'll be responsible for the performance and continuous improvement of our digital presence, using data, insights and best practice to enhance customer journeys, improve conversion rates and maximise channel effectiveness.
Key Responsibilities
- Own and manage Culina's digital channels, including the website, social media, email marketing and paid digital campaigns.
- Lead the development and optimisation of website content, ensuring an excellent user experience, strong SEO performance and clear conversion opportunities.
- Act as the digital brand guardian, ensuring all online content aligns with Culina's brand identity, tone of voice and visual standards.
- Support Marketing and Communications Business Partners with digital expertise, advising on channel selection, content optimisation and campaign performance.
- Plan, deliver and optimise digital campaigns that increase visibility, engagement, website traffic and lead generation.
- Manage digital lead conversion processes, including campaign tracking, data capture, CRM integration and reporting.
- Monitor digital trends and identify opportunities to improve channel performance, customer experience and marketing effectiveness.
- Produce regular performance reports, using data and insights to drive continuous improvement.
- Manage relationships with external agencies and digital partners to ensure effective delivery against objectives.
- Degree in Marketing, Communications or a related discipline, or equivalent experience.
- Proven experience in a digital marketing role with expertise across websites, social media, email marketing, SEO, paid media and analytics.
- Strong knowledge of CMS platforms, social media management tools, CRM systems and marketing automation platforms.
- Excellent content creation and copywriting skills, with experience optimising content for web, search and social channels.
- Strong understanding of SEO, user experience, lead generation and conversion optimisation.
- Ability to analyse performance data and turn insights into practical recommendations.
- Experience managing agencies and external suppliers.
- Excellent stakeholder management skills, with the ability to influence and collaborate across teams.
- Highly organised, proactive and able to manage multiple priorities in a fast-paced environment.
As part of our drive to make Culina Group a great place to work. We are proud to be an inclusive and diverse organisation where we are committed to employee development and recognising success for hard working performers.
Our dedicated learning and development programmes are open to every employee to give you the opportunity to shape your own future within logistics and continue to work in an environment where team culture thrives.
Our People are the driving force behind our success, which is why we offer a wide range of benefits which include:
- Annual Leave – Competitive holiday entitlement of 25 Days plus 8 Bank Holidays
- Pension scheme – we want colleagues to enjoy a comfortable retirement so we offer a great contribution of 4% employee and 4% employer
- Life Assurance - x2 your annual salary
- Wellness – Via our Employee Assistance Programme we offer immediate access to a confidential telephone counselling and legal information service that operates 24 hours a days, 365 days a year
- Eye Care Vouchers – We can provide you with substantial savings with free eye tests and discounts on prescription glasses
- Reward & Recognition – We recognise that employees have gone the extra mile via Employee of the month and year, special recognition and long service awards.
- Everyday discounts - via our benefit platform you will have access to over 50 retailer discounts for everyday savings!
If you meet the requirements for the above role and are looking for your next career opportunity please
Skills Required
- Degree in Marketing, Communications or related discipline, or equivalent experience.
- Proven experience in a digital marketing role with expertise across websites, social media, email marketing, SEO, paid media and analytics.
- Strong knowledge of CMS platforms, social media management tools, CRM systems and marketing automation platforms.
- Excellent content creation and copywriting skills, with experience optimising content for web, search and social channels.
- Strong understanding of SEO, user experience, lead generation and conversion optimisation.
- Ability to analyse performance data and turn insights into practical recommendations.
- Experience managing agencies and external suppliers.
- Excellent stakeholder management skills, with the ability to influence and collaborate across teams.
- Highly organised, proactive and able to manage multiple priorities in a fast-paced environment.
What We Do
Culina Group is a market leading provider of high quality logistics services for food and drink companies in the UK and Ireland. We serve a sizeable portfolio of customers - ranging from niche operators to major multinational companies - across our vast depot network, comprised of over 100 strategically located sites. We work with over 22,000 fantastic people at peak and specialise in the development and implementation of total supply chain solutions for ambient and chilled brand manufacturers and distributors. We are totally customer focused and always seek to add real value to our clients, providing a holistic solution to meet the challenges faced by manufacturers and the changing demands of the retail sector.
