This role plays a key part in delivering impactful paid media campaigns that increase customer engagement, enhance product visibility and drive commercial performance across multiple markets. Working closely with brand marketing, buying, trading teams, marketplace stakeholders and agency partners, you'll coordinate campaign activity, manage creative planning and turn performance insights into growth opportunities. Combining hands-on PPC activation, optimisation and reporting with strong stakeholder and project management, this is an exciting opportunity to shape how customers discover and engage with the M&S brand on some of the world's leading digital marketplace platforms.
We're looking for a commercially minded digital marketer with experience in paid media, PPC and campaign management who can balance creativity with analytical thinking. The ideal candidate will be highly organised, confident managing multiple stakeholders, and motivated by using data and insight to drive performance across leading marketplace platforms such as Zalando, About You and Amazon. They will thrive in a fast-paced environment, using customer, trading and campaign insights to increase product visibility, accelerate growth and strengthen the M&S brand across international markets.
NB This is a full-time role based at our Paddington Support Office a minimum of three days a week and is a full time salaried position.
What you’ll do
Your key accountabilities will include:
- Deliver and optimise paid media campaigns across Zalando, About You, Amazon and other marketplace channels, managing budgets, bidding, campaign performance and product visibility to support commercial growth.
- Coordinate marketplace marketing campaigns from planning through to execution, ensuring creative assets, messaging and product priorities are aligned to trading objectives and seasonal events.
- Partner with brand marketing, buying, trading, content teams and external agencies to develop market-ready campaigns that maximise customer engagement and commercial performance.
- Monitor and analyse campaign performance, translating data and insights into actionable recommendations that improve traffic, conversion, ROAS and overall marketplace effectiveness.
- Build strong stakeholder relationships and maintain clear campaign governance, ensuring activity is delivered on time, aligned to business priorities and continuously optimised for growth
Who you are
Your skills and experience will include:
- Experienced in paid media, PPC, marketplace marketing or retail media, ideally within a fashion, lifestyle, beauty or multi-category retail environment.
- Confident managing and optimising marketplace campaigns across platforms such as Zalando, About You and Amazon, using data and insight to drive performance and growth.
- Commercially minded, with a strong understanding of marketplace trading metrics including traffic, conversion, ROAS, budget management and product performance.
- Skilled at coordinating campaigns across multiple stakeholders, partnering with brand, buying, trading, content, creative and agency teams to deliver impactful marketing activity.
- Highly organised with excellent communication and analytical skills, able to manage competing priorities and translate performance insights into clear recommendations and actions.
What’s in it for you?
Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day. We’re inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing.
Here are just a few of the benefits that make working here even more rewarding:
- 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you’ve completed your probation
- Competitive holiday allowance with the option to buy more
- Discretionary bonus schemes linked to your performance and ours
- Strong pension and life assurance to help plan for the future
- Tailored induction and training to support your development from day one
- Exclusive perks and savings through our M&S Choices portal
- Market-leading family policies, including parental, adoption and neonatal leave
- 24/7 wellbeing support, including virtual GP access and mental health services
- One paid volunteer day a year to support a cause that matters to you
Everyone’s welcome
We are ambitious about the future of retail. We’re reinventing, innovating and leading the industry into a more conscientious, inspiring digital era. We’re redefining how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen.
We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.
If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.
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Skills Required
- Experience in paid media, PPC, marketplace marketing or retail media
- Proven experience managing campaigns on Zalando, About You and Amazon
- Strong commercial understanding of marketplace metrics (traffic, conversion, ROAS, budget management)
- Ability to monitor, analyse campaign performance and provide actionable recommendations
- Experience coordinating multi-stakeholder campaigns with brand, buying, trading, content and agency teams
- Highly organised with excellent communication and analytical skills
- Ability to manage competing priorities and deliver activity on time
- Experience within fashion, lifestyle, beauty or multi-category retail (preferred)
- Willingness to be office-based in Paddington at least three days per week (hybrid)
What We Do
At M&S, we're dedicated to being the most trusted retailer, prioritising quality and delivering value. Every day, we bring the magic of M&S to our customers, whenever, wherever and however they want to shop with us. For over a century, we've set the standard, doing the right thing and embracing innovation. Today, with over 65,000 colleagues serving 32 million customers globally, we're putting quality products at the heart of everything we do. Tomorrow holds boundless opportunities with us. We're pioneering digital innovation and shaping the future of retail where our values drive every action. We stay close to customers and colleagues, always curious and connected. Our decisions are bold, our actions ambitious. Transparency is paramount, with straightforward, honest communication. We're constantly innovating, always striving for the best. Our focus is on aiming higher and winning together, combined with wise financial decisions to secure our future. Join us at M&S to shape the future of retail.
