Digital Marketing Manager

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 51 offices globally, including 13 in the Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub.

The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels.

As we celebrate our 60th anniversary in 2026 and begin a new three-year business cycle, our mission remains as strong as ever to help Hong Kong thrive in trade and businesses succeed in the ever-changing landscape.

The Hong Kong Trade Development Council (HKTDC), the statutory organisation promoting Hong Kong’s external trade, seeks a dynamic, high-calibre and experienced marketing professional to join our Team.

Responsibilities:

• Develop and execute digital campaigns and promotion ideas to drive customer acquisition, increase followers, and engage target audiences;
• Manage the end-to-end process of content creation, including ideation, production, and distribution across digital platforms;
• Enhance and update multimedia contents of all the company’s social media accounts such as Facebook, Instagram, WeChat etc. to ensure all information are up to date;
• Develop and execute KOL strategies, including identifying suitable partners, negotiating collaborations, and managing campaign implementation across social media platforms;
• Drive the website traffic and creating contents to generate brand awareness;
• Use market insights, customer data, and an agile test-and-learn approach to continuously optimize campaign performance and achieve business objectives;
• Provide accurate and timely information reports and analysis of all digital marketing activities;
• Perform ad hoc project as required.

Requirements:

• Degree holder in Marketing, Communications, Digital Media, or any related discipline;  
• Minimum 6 years of experience in digital marketing, with a strong focus on social media management, content creation, customer acquisition and campaign optimization are essential;
• Proficient in utilizing AI tools, photo and videography software (such as Canva), and digital avatar technologies for marketing applications;
• Strong analytical skills, with experience in interpreting data and providing actionable insights;
• Creative mindset with the ability to produce engaging and innovative content;
• Fluency in English and Chinese (Cantonese and Mandarin) is preferred.

 Candidate with less experience will consider as Assistant Manager, Digital Marketing.

Remuneration and Benefits:

Salary will be commensurate with qualifications and experience. A competitive remuneration and benefits package, including annual leave, medical and dental benefits will be offered.

Application Procedure:

Interested candidates are invited to complete the application form on our website. Those who do not hear from us within EIGHT WEEKS after the closing date may assume their applications were unsuccessful.

All information provided by applicants will be treated in strict confidence and used only for recruitment purposes. Applicants may be considered for other suitable positions within the Council. Their personal data will be destroyed six months after the selection is finalised.