Digital Marketing Manager, Paid Media

Sorry, this job was removed at 12:55 a.m. (CST) on Wednesday, Dec 13, 2023
Be an Early Applicant
Hiring Remotely in Chicago, IL
Remote
5-7 Years Experience
Fintech • Insurance • PropTech
The Role

The world has changed. Why hasn’t insurance?

Kin’s mission is to reimagine home insurance For Every New Normal. While other insurers struggle to handle a fast-changing world, Kin is built for the future and is prepared to meet its challenges head on while helping our customers do the same.

Kin is proud to be one of BuiltIn Chicago’s 2021 and 2022 Best Mid Sized Companies to work for, and Forbes 2021 Best Startup Employers in North America. Simply put, our people are what make us great, and we need forward-thinking, inspired game-changers like you to join us in our mission.

So, what’s the role?

Kin is looking for a Digital Marketing Manager to help us launch and optimize campaigns on a variety of digital channels including Paid Social, Display, Video, and others. We are looking for someone who has worked with and launched various digital advertising platforms from the ground up. The ideal candidate will be both data driven and creative. You’ll love the challenge of optimizing and scaling, and have an ongoing source of ideas and channels you want to test.

A day in the life could include: 

  • Scale existing channels such as Facebook, while testing into net new channels to generate incremental revenue
  • Build campaigns from scratch including audience targeting, budgeting, bidding strategies, and creative deployment
  • Oversee and optimize marketing campaigns & budget efficiently to meet specific company KPIs like CAC, binds (policies), and total premium.
  • Have a deep understanding of channel and campaign performance, digging into data to find material, actionable insights.
  • Partner with Marketing Analytics to create comprehensive testing frameworks to test new channels.
  • Coordinate with creative team and product to launch ad and landing page tests.
  • Stay on top of industry trends, best practices, and competitor activity.

I’ve got the skills… but do I have the necessary ones?

  • Bachelor’s degree in Marketing, Communications, Business or related field.
  • 5+ years building and managing digital paid media channels such as Facebook, Programmatic/Display, TikTok, Google Ads, Bing Ads, CTV, et al.
  • Deep hands-on familiarity with at least 1-2 digital channels and exposure to others.
  • Strong analytical abilities, including experience with Google Sheets/Excel and other analytics tools.
  • Experience with a/b testing and measuring to ensure statistical significance.
  • Experience using data reporting tools like Looker or Tableau
  • Financial Services experience strongly preferred
  • Experience writing ad copy
  • Strong attention to detail
  • Good communication skills
  • Collaborative team player with no ego and no attitude

Bonus Points:

  • Experience in fintech/insurtech industries.
  • Comfortable working in a startup environment or with ambiguity.
  • Google Tag Manager experience.

Oh, and don’t worry, we’ve got you covered! 

  • Medical, Dental, Vision, Disability and Life Insurance
  • Flexible PTO policy 
  • Remote work
  • Generous equity package
  • 401K with company match
  • Parental leave
  • Continuing education and professional development
  • The excitement of joining a high-growth Insurtech company and seeing your work make an impact
About Kin

In an industry that hasn't budged in more than 100 years, our technology transforms the user experience, cuts inefficiencies that waste billions of consumer dollars, and customizes coverage homeowners want. We believe insurance was always meant to be a digital product – we’re making that a reality. 

Our approach to the industry makes us unique, and the people at Kin help us excel. We’re a team of problem solvers, collaborators, builders, and dreamers who are passionate about creating positive change in the lives of our customers and in our industry. Kin is more than just our name – it’s how we treat each other. That’s one of the many reasons we’ve been recognized as a great place to work by Built In, Forbes, and Fast Company.


EEOC Statement

Kin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don't just accept difference – we honor it, nurture it, and celebrate it. We don’t discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Kin encourages applications from all backgrounds, communities and industries, and are committed to having a team that is made up of diverse skills, experiences and abilities.


#LI-Remote

The Company
HQ: Chicago, IL
700 Employees
Remote Workplace
Year Founded: 2016

What We Do

Kin is on a mission to change home insurance from what it is to what it should be. Whether we’re leveraging data to create customizable coverage or providing claims service that goes above and beyond expectations, our members are at the heart of everything we do. In the face of ever-growing climate risk, our members deserve an insurance company that cares about them. We aim to stick with them through thick and thin.

That’s why as a company we:

• Run through walls.
• Raise the bar, and drop the ego.
• Act like owners.
• Always ask “What if?”

These values allow us to make a difference in the lives of homeowners in catastrophe-prone areas of the county. Read more about our core values at kin.com/careers/.

Why Work With Us

We don't want to brag or anything, but we're pretty excited to be a force of change in the insurance industry!

We are direct to consumer, built on the latest technology, we are member owned, and most importantly, we serve states most impacted by climate change.

Gallery

Gallery

Jobs at Similar Companies

Bectran, Inc Logo Bectran, Inc

UX/UI Designer

Artificial Intelligence • Fintech • Information Technology • Machine Learning • Software • Automation
Schaumburg, IL, USA
51 Employees

MassMutual India Logo MassMutual India

Scrum Master

Big Data • Fintech • Information Technology • Insurance • Financial Services
Hyderabad, Telangana, IND

TBD Logo TBD

Staff Engineer

Blockchain • Fintech • Financial Services • Cryptocurrency
Remote
Hybrid
New York, NY, USA
190 Employees
240K-359K Annually

Similar Companies Hiring

Bectran, Inc Thumbnail
Software • Machine Learning • Information Technology • Fintech • Automation • Artificial Intelligence
Schaumburg, IL
51 Employees
TBD Thumbnail
Fintech • Financial Services • Cryptocurrency • Blockchain
New York, NY
190 Employees
MassMutual India Thumbnail
Insurance • Information Technology • Fintech • Financial Services • Big Data
Hyderabad, Telangana

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account