Digital Marketing Manager, Paid Media

| Chicago, IL +80 more | Remote
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The world has changed. Why hasn’t insurance?

Kin’s mission is to reimagine home insurance For Every New Normal. While other insurers struggle to handle a fast-changing world, Kin is built for the future and is prepared to meet its challenges head on while helping our customers do the same.

Kin is proud to be one of BuiltIn Chicago’s 2021 and 2022 Best Mid Sized Companies to work for, and Forbes 2021 Best Startup Employers in North America. Simply put, our people are what make us great, and we need forward-thinking, inspired game-changers like you to join us in our mission.

So, what’s the role?

Kin is looking for a Digital Marketing Manager to help us launch and optimize campaigns on a variety of digital channels including Paid Social, Display, Video, and others. We are looking for someone who has worked with and launched various digital advertising platforms from the ground up. The ideal candidate will be both data driven and creative. You’ll love the challenge of optimizing and scaling, and have an ongoing source of ideas and channels you want to test.

A day in the life could include: 

  • Scale existing channels such as Facebook, while testing into net new channels to generate incremental revenue
  • Build campaigns from scratch including audience targeting, budgeting, bidding strategies, and creative deployment
  • Oversee and optimize marketing campaigns & budget efficiently to meet specific company KPIs like CAC, binds (policies), and total premium.
  • Have a deep understanding of channel and campaign performance, digging into data to find material, actionable insights.
  • Partner with Marketing Analytics to create comprehensive testing frameworks to test new channels.
  • Coordinate with creative team and product to launch ad and landing page tests.
  • Stay on top of industry trends, best practices, and competitor activity.

I’ve got the skills… but do I have the necessary ones?

  • Bachelor’s degree in Marketing, Communications, Business or related field.
  • 5+ years building and managing digital paid media channels such as Facebook, Programmatic/Display, TikTok, Google Ads, Bing Ads, CTV, et al.
  • Deep hands-on familiarity with at least 1-2 digital channels and exposure to others.
  • Strong analytical abilities, including experience with Google Sheets/Excel and other analytics tools.
  • Experience with a/b testing and measuring to ensure statistical significance.
  • Experience using data reporting tools like Looker or Tableau
  • Financial Services experience strongly preferred
  • Experience writing ad copy
  • Strong attention to detail
  • Good communication skills
  • Collaborative team player with no ego and no attitude

Bonus Points:

  • Experience in fintech/insurtech industries.
  • Comfortable working in a startup environment or with ambiguity.
  • Google Tag Manager experience.

Oh, and don’t worry, we’ve got you covered! 

  • Medical, Dental, Vision, Disability and Life Insurance
  • Flexible PTO policy 
  • Remote work
  • Generous equity package
  • 401K with company match
  • Parental leave
  • Continuing education and professional development
  • The excitement of joining a high-growth Insurtech company and seeing your work make an impact
About Kin

In an industry that hasn't budged in more than 100 years, our technology transforms the user experience, cuts inefficiencies that waste billions of consumer dollars, and customizes coverage homeowners want. We believe insurance was always meant to be a digital product – we’re making that a reality. 

Our approach to the industry makes us unique, and the people at Kin help us excel. We’re a team of problem solvers, collaborators, builders, and dreamers who are passionate about creating positive change in the lives of our customers and in our industry. Kin is more than just our name – it’s how we treat each other. That’s one of the many reasons we’ve been recognized as a great place to work by Built In, Forbes, and Fast Company.


EEOC Statement

Kin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don't just accept difference – we honor it, nurture it, and celebrate it. We don’t discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Kin encourages applications from all backgrounds, communities and industries, and are committed to having a team that is made up of diverse skills, experiences and abilities.


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Technology we use

  • Engineering
  • Sales & Marketing
  • People Operations
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • TypescriptLanguages
    • jQueryLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Red ShiftDatabases
    • KustomerCRM
    • SlackCollaboration

An Insider's view of Kin Insurance

What’s the vibe like in the office?

This company has inclusiveness that transcends all demographics. I love getting up every morning and walking through the doors at Kin! There is a vibe on the floor that makes a traditionally stuffy industry feel like we are changing the world!

Howard

Claims Team Lead

What does your typical day look like?

I start off my day with a mandatory fresh pot of coffee because Richard runs on Dunkin. After clocking in for showtime, I check in with my team for some positive energy and goal setting for the day. I start with reaching out to my hottest clients and work my way down to those that still need some time to. While working with older clients, I concurr

Richard Smith

Sales Consultant

How does the company support your career growth?

Kin takes pride in its employees and provides opportunities for them to grow their skill set. At a fast-paced start-up, there are limitless opportunities to grab ahold of. If something interests you, you can dig in and run with it.

I started my career at Kin in sales and jumped at an opportunity to work on compliance-related projects, which result

Holly Heitman

Product Manager

How do your team's ideas influence the company's direction?

What I love about Kin is that we focus on learning and helping each other succeed in our highly collaborative teams.

Heidi Helfand

Vice President of Engineering

What makes someone successful on your team?

Ultimately, to be successful on a team you first need to know how to be a good team player. It is my belief that good team players are full of positive energy and enthusiasm, regardless of the situation. I’m an optimistic thinking individual who is always thinking about the best possible outcome of every interaction. It is my nature to focus on the

Jorge Ortiz

Sales Consultant

What are Kin Insurance Perks + Benefits

Kin Insurance Benefits Overview

Being in the insurance industry, we recognize the importance of comprehensive benefits for our Kinfolk. That’s why we provide a variety of perks and benefits that fits their needs.

Culture
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
We provide up to 12 weeks of parental leave for the primary caretaker. Kin also provides 12 weeks of leave for the secondary caretaker.
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Snacks!
Some meals provided
Company-sponsored happy hours
Recreational clubs
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Paid industry certifications

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