At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!
Role Overview
The Digital Marketing Manager is responsible for planning, executing, and optimizing integrated digital marketing campaigns across multiple channels (paid social, targeted display, content syndication, 3rd Party,). This role drives pipeline growth, brand awareness, and revenue impact through data-driven strategy and performance optimization.
This position sits at the intersection of strategy, execution, and analytics, owning campaign performance end-to-end.
Key Responsibilities
- Strategy & Planning
- Develop and execute comprehensive digital marketing strategies aligned with business goals
- Plan multi-channel campaigns across paid social, targeted display, content syndication and 3rd Party
- Define KPIs, budgets, and channel mix to optimize performance and ROI
- Campaign Execution
- Lead DG and ABX campaign execution from concept through optimization and scaling
- Manage paid media campaigns (Google Ads, LinkedIn, programmatic, etc.)
- Partner with campaigns, content, creative, and web teams to launch integrated campaigns
- Performance & Analytics
- Monitor campaign performance (Account engagement/reach, CTR, CVR, CPL, ROAS, pipeline contribution)
- Analyze data using tools such as GA4, Tableau, or similar analytics platforms
- Identify optimization opportunities and run A/B tests (creative, audience, landing pages)
- Budget & Resource Management
- Own digital marketing budget allocation and optimization
- Manage vendor relationships and finance workflows
- Ensure efficient spend and maximize marketing KPIs
- Cross-Functional Collaboration
- Work closely with product marketing, sales, analytics, and demand gen teams
- Align campaigns with broader go-to-market and pipeline goals
- Coordinate with external agencies and internal stakeholders
- Continuous Optimization & Innovation
- Stay current on digital trends, platform updates, and emerging technologies
- Test new channels, tactics, and automation tools (AI, personalization, etc.)
- Improve funnel performance and conversion rates through experimentation
Required Skills & Experience
- 4–7+ years in digital marketing, performance marketing, or demand gen
- Strong experience with:
- Paid media (LinkedIn, Meta, programmatic)
- Analytics tools (GA4, Tableau, Looker, etc.)
- Proven ability to manage campaigns end-to-end and drive measurable results
- Strong analytical and data interpretation skills
- Experience managing budgets and forecasting performance
- Excellent communication and stakeholder management
Preferred Qualifications
- Experience in B2B SaaS or enterprise marketing environments
- Familiarity with ABM platforms (e.g., 6sense) and CRM systems (Salesforce, HubSpot)
- Experience with CRO and experimentation frameworks
- Certifications (LinkedIn, 6Sense, etc.)
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice
Skills Required
- 4-7+ years in digital marketing, performance marketing, or demand generation
- Strong experience with paid media (LinkedIn, Meta, programmatic)
- Experience with analytics tools (GA4, Tableau, Looker, or similar)
- Proven ability to manage campaigns end-to-end and drive measurable results
- Strong analytical and data interpretation skills
- Experience managing budgets and forecasting performance
- Excellent communication and stakeholder management
- Experience in B2B SaaS or enterprise marketing environments
- Familiarity with ABM platforms (e.g., 6sense) and CRM systems (Salesforce, HubSpot)
- Experience with CRO and experimentation frameworks
- Relevant certifications (LinkedIn, 6sense, etc.)
SolarWinds Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SolarWinds and has not been reviewed or approved by SolarWinds.
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Healthcare Strength — Health coverage is described as comprehensive, with some locations covering healthcare, dental, and vision at 100% and generally well-regarded plan quality. Feedback suggests wellness resources, counseling, and fitness reimbursements further strengthen the offering.
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Leave & Time Off Breadth — Paid time off, holidays, and a sabbatical after five years are part of the package. Feedback suggests global parental leave minimums add meaningful family support to the overall time-off mix.
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Pay Growth & Progression — Compensation is considered solid by many, with consistent raises noted alongside base pay. Feedback suggests bonuses and structured increases contribute to a sense of ongoing pay growth.
SolarWinds Insights
What We Do
SolarWinds is a leading provider of powerful and affordable IT management software. Our products give organizations worldwide—regardless of type, size, or complexity—the power to monitor and manage their IT services, infrastructures, and applications; whether on-premises, in the cloud, or via hybrid models. We continuously engage with technology professionals—IT service and operations professionals, DevOps professionals, and managed services providers (MSPs)—to understand the challenges they face in maintaining high-performing and highly available IT infrastructures and applications. The insights we gain from them, in places like our THWACK® community, allow us to solve well-understood IT management challenges in the ways technology professionals want them solved. Our focus on the user and commitment to excellence in end-to-end hybrid IT management has established SolarWinds as a worldwide leader in solutions for network and IT service management, application performance, and managed services.
