COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.
Job DescriptionAs a Digital Marketing Manager at COS, you will lead the digital marketing strategy to drive brand awareness, customer engagement,online traffic and business growth across key markets. You will be responsible for planning and executing integrated digital campaigns, optimizing performance across paid, owned, and earned channels, and ensuring a seamless customer journey aligned with the brand's positioning.
This role will report to Head of Marketing and Communications APAC
What you will do:
- Execute digital marketing strategies that support commercial and brand objectives.
- Lead multi-channel campaigns across all free and paid digital channels, including search, display, and content marketing.
- Monitor and optimize campaign performance using data, analytics, and customer insights.
- Collaborate closely with regional, local stakeholders and agencies to deliver impactful marketing initiatives.
- Drive customer acquisition, engagement, and retention through innovative digital solutions
Who you'll work with:
- You will collaborate with the Regional Marketing Team, E-commerce team and their enablers, Controllers, OMNI Merchandisers, and External Agency teams.
- You will play a key role in connecting business objectives with customer-focused digital experiences while working collaboratively with a diverse group of stakeholders.
- Market coverage: CHINA Mainland.
- Leadership experience in Digital Marketing, Paid Media, Performance Marketing, or a related field.
- Proven experience developing and managing integrated digital marketing campaigns.
- Strong analytical skills with experience using digital analytics and reporting tools.
- Experience managing media agencies, vendors, and marketing budgets.
- Excellent stakeholder management, project management, and communication skills.
Leadership capabilities
- Purposeful, Sets clear direction and communicates a compelling, inspiring vision.
- Passionate, Customer centred and committed to excellence, resilience and continuous improvement.
- Outcome driven, with strong prioritisation, collaboration and execution skills.
- Commercially creative and agile, able to solve problems, adapt quickly and make sound decisions.
- Caring, authentic, inclusive leader who develops teams, builds trust and gives honest, constructive feedback.
This is a 9 months temporary contract based at our regional office in Shanghai.
If you feel this opportunity is exciting feel free to apply by sending in your CV and Portfolio in English as soon as possible, we only accept applications through our career page.
We value collaboration and believe that great ideas thrive when we work closely together. Therefore, this role is primarily office-based, with four days per week at the office to foster teamwork and engagement. One day per week, you'll have the flexibility to work remotely.
Please note this position is offered on a local contract, therefore you should have the legal right to work in China before applying. Other candidates are welcome to register their interest, and we will keep you in mind for future opportunities.
Inclusion & Diversity
At COS, we are committed to fostering inclusive, diverse, and equitable workplaces across our entire organisation. We believe that teams thrive when they bring together a wide range of backgrounds, perspectives, and experiences. This diversity enhances our ability to solve problems creatively, expand our thinking, and build meaningful connections with colleagues and customers around the world. That's why we consider all dimensions of diversity throughout our recruitment process—ensuring our workforce reflects the richness of the communities we serve.
Skills Required
- Leadership experience in digital marketing, paid media, performance marketing, or a related field
- Proven experience developing and managing integrated digital marketing campaigns
- Strong analytical skills and experience using digital analytics and reporting tools
- Experience managing media agencies and vendors
- Experience managing marketing budgets
- Excellent stakeholder management skills
- Project management skills
- Excellent communication skills
- Legal right to work in China
- CV and portfolio in English
H&M Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about H&M Group and has not been reviewed or approved by H&M Group.
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Healthcare Strength — Medical, pharmacy and vision options with low employee costs and free dental are available, alongside telehealth and inclusive offerings such as transgender, bariatric and fertility coverage. These features are highlighted as solid for U.S. retail roles, with some availability for part‑time positions depending on eligibility.
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Leave & Time Off Breadth — Vacation, flexible wellness days, company‑paid holidays and a paid birthday off are offered, with some paid time off available to part‑time staff. The time‑off structure is presented as generous within the retail context.
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Parental & Family Support — Eight weeks of paid parental pay for mothers and fathers is provided, complemented by adoption assistance and healthy pregnancy/babies programs. These family supports add depth to the core medical coverage in the U.S. package.
H&M Group Insights
What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].
