Digital marketing Manager, KZ & UZ

Job Description Summary

Imagine..... a world where you are not able to access medicine....
At Sandoz, we are pioneering access to Medicine for 500 million patients around the world, sustainably!
Sandoz careers have genuine impact! Those who join us make an impact on Sandoz, our patient mission and have access to sustainable personal and professional growth! We want to be the leading generics organization in the world. To do that, we have to be there fast and be there first.
We are looking for a Digital marketing Manager to help us spearhead our digital presence as we develop, identify opportunities, build digital solutions, and grow our digital marketing, both to consumers and costumers (health care professionals) in Kazakhstan and Uzbekistan. We’re looking for an experienced and versatile digital marketing manager who is hungry to do this and more. The ideal candidate has experience developing and executing digital marketing campaigns while managing/challenging external agencies and inspiring local marketing team. They will be comfortable with day-to-day digital marketing activities as well as long-term strategy, thriving under tight deadlines and changing needs. If you are a people person who loves the rewarding challenge of building digital presence of a brand, we want to hear from you.
Objectives of this role:
The role encompasses both digital communications management for end-consumers and customers (healthcare professionals).
Establish positioning, identify target audiences, and develop digital marketing plans with specific objectives across different stages of digital consumer journey (channels and touch points).
Lead the execution of digital marketing programs/campaigns from start to finish. Ownership and close collaboration with external vendors (media agency, creative agency and IT website agency), close collaboration with different internal stakeholders (local marketing & leader team and Region Europe digital marketing team).
Create, maintain, and conduct KPI analytics reporting across multiple platforms and extract key insights for future digital campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics for different internal stakeholders (local marketing & leader team and Region Europe digital marketing team).
Collaborate in Digital journey strategy preparation: Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
Develop omni-channel digital communication plans with customers (healthcare professionals) and implement activation plans including content development.

Job Description

Your Key Responsibilities:

• Conceptualize multichannel digital campaigns across the brand and customer lifecycle, ensuring the alignment of communications and messaging across all digital channels;
• Daily working with the media agency – brief, challenge and monitor their execution of digital multichannel campaigns. Together with media agency organize monthly KPI sessions with local marketing team & regional Digital Manager – Identify effectiveness and impact of current digital marketing initiatives with tracking and analysis and optimize accordingly;
• Daily working with Brand Managers and support them on various digital topics: Websites, Digital campaign execution & KPI monitoring, Google Ads & SEO, Digital creatives, Visibility on e-pharmacies, Social Media execution and Communication with customers (health care professionals). Provide digital inputs for strategic brand plans creation;
• Providing digital inputs in creative briefs and guide creative direction to meet digital objectives for all advertising and public-facing communications, including video assets, banners, native articles and Social Media formats;
• Partner with local cross functional teams regularly to ensure alignment on digital projects and priorities. Ability to find/extract digital go-to-market module with high impact on sales and greater feasibility to implementation (align with compliance, legal & regulatory, strategies in line with pharm industry legislation requirements);
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about digital marketing programs, strategies, and budgets;
• Collaboration with regional digital marketing team to localize strategies/marketing tools and support team in creating regional digital road map and execute digital projects.

What you’ll bring to the role:

• 2-3 or more years of experience in digital marketing management or similar;
• Experience in pharma industry is a big plus;
• Proven experience developing performance digital marketing plans and campaigns;
• Metrics-driven digital marketing mind with eye for creativity;
• Strong analytical skills, able to extract the context from analytical platforms like: Google Analytics, Yandex analytics and similar;
• Strong knowledge on Google Ads & SEO (keyword research, campaign execution & onsite/offsite optimization);
• Established contacts with local media & Experience with programmatic networks;
• Proficiency with social media strategy;
• Able to develop content plans for social media;
• Able to conceptualize native and content marketing into digital marketing strategy;
• Continuous Learning / Dynamic Knowledge;
• Excellent analytical and problem-solving abilities to analyze market trends;
• Project management skills;
• Languages: English – mandatory; Russian - mandatory, Kazakh – advantage;
• Ability to work effectively in a fast-paced, dynamic environment;
• Strong results orientation.

You’ll receive:

In addition to a market-competitive base salary, we offer:

- collaborative, supportive and open environment, where you are encouraged to share ideas;

- additional learning and skills growth;

- project based opportunities;

- cross country exposure;

- personal growth, training & worldwide career opportunities;

- well-being & flexible-hybrid working;

- incentive program, lunch allowance, employee recognition scheme, 28 days of annual leave, employee assistance program, parental & maternity leave.

Why Sandoz?

Generic and Biosimilar medicines are the backbone of the global medicines industry. Sandoz, a leader in this sector, touched the lives of almost 500 million patients last year and while we are proud of this achievement, we have an ambition to do more!

With investments in new development capabilities, state-of-the-art production sites, new acquisitions, and partnerships, we have the opportunity to shape the future of Sandoz and help more patients gain access to low-cost, high-quality medicines, sustainably.

Our momentum and entrepreneurial spirit is powered by an open, collaborative culture driven by our talented and ambitious colleagues, who, in return for applying their skills experience an agile and collegiate environment with impactful, flexible-hybrid careers, where diversity is welcomed and where personal growth is encouraged! 

The future is ours to shape!

Commitment to Diversity & Inclusion:

We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Join our Sandoz Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Sandoz and our career opportunities, join the Network here: Sandoz Talentpool (novartis.com)

#Sandoz

Skills Desired

Agility, Cross-Functional Collaboration, Customer Orientation, Digital Communications, Digital Marketing Campaigns, Healthcare Sector Understanding, Influencing Skills, Marketing Initiatives, Marketing Strategies, Operational Excellence, Social Media