Brand Manager

Job Description Summary

Development, analysis and implementation of marketing activities in order to maximize the popularization of the company’s products in the short and long term.
Support launch of new products, dosages, release forms, etc. to the market.

Job Description

Your responsibilities include, but not limited to:
- Drive the growth of brand portfolio, effectively managing their life cycle, establishing and managing effective strategic partnerships with internal and external partners;
- Develop strategic marketing plans in line with brand and Sandoz strategy incorporating opportunities to enhance lifecycle value and product differentiation;
- Develops marketing action plan that defines market development, marketing activities, promotional strategies, and related sales objectives;
- Forecasts and optimizes the allocation of resources within brand according to strategic priorities and to areas of high impact and drives effective use of resources according to commercial priorities;
- Monitor and control product performance and adjust plans accordingly. Feedback to logistics department and assurance of forecast of inventory levels of allocated products ensuring continuous supply at minimum necessary inventory levels;
- Propose and use digital/media and other engagement channels and innovative ways of brand promotion to improve brand promotional impact;
- Possess in depth knowledge of the customer/marketplace, key dynamics, and company policies as well as up to date knowledge of key competitors and their likely strategies – translate into effective customer segmentation and customer specific tactics;
- Participates in the Business planning for designated brands (jointly preparation of Business reviews, Business Plan and Strategic Plan);
- Communicate effectively within the organization to ensure the motivation and alignment of sales force and other key departments and to ensure the achievement of product objectives;
- Collaborate intensively with Customer Experience & Engagement teams for potential Omnichannel engagement, event, capabilities, partnership, innovation and other opportunities for brand growth.
 

What you’ll bring to the role:
- Experience in marketing (product management) not less than 3-5 years;
- Experience working with media will be preferable;
- University degree, ideally Business/Marketing/Medicine;
- Monitor market dynamics, regional differences, segmentation, pricing strategies and understand marketing research;
- Fluency in English, excellent presentation and communication skills for a wide variety of audience;
- Ability to build and maintain close relationship with local opinion leaders ability Analytical approach with focus on sales performance and related KPI’s is critical and competitive benchmarking;
- Demonstrate strong communication skills, provide input to field managers and representatives, report writing and presentation skills;
- Cooperation and Team-work, Innovative and Creative.
You’ll receive:
In addition to a market-competitive base salary, we offer an incentive program, limit on corporate mobile communication, lunch allowance, corporate car, employee recognition scheme, learning and development options as well as worldwide career opportunities. Unleashing the potential of our people, we offer our corporate wellness program, which includes health & medical insurance, 28 days of annual leave, employee assistance program, parental or maternity leave, flexible and remote working where possible.
Why Sandoz?
Generic and Biosimilar medicines are the backbone of the global medicines industry. Sandoz, a leader in this sector, touched the lives of almost 500 million patients last year and while we are proud of this achievement, we have an ambition to do more!
With investments in new development capabilities, state-of-the-art production sites, new acquisitions, and partnerships, we have the opportunity to shape the future of Sandoz and help more patients gain access to low-cost, high-quality medicines, sustainably.
Our momentum and entrepreneurial spirit is powered by an open, collaborative culture driven by our talented and ambitious colleagues, who, in return for applying their skills experience an agile and collegiate environment with impactful, flexible-hybrid careers, where diversity is welcomed and where personal growth is encouraged!
The future is ours to shape!
Commitment to Diversity & Inclusion (hard coded in Brassring):
We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Join our Sandoz Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Sandoz and our career opportunities, join the Network here: Sandoz Talentpool (novartis.com)
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Skills Desired

Asset Management, Commercial Excellence, Cross-Functional Work, Customer-Oriented, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategies, Negotiation, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategies, Speed and Agility Training, Stakeholder Engagement, Stakeholder Management, Strategic Alliances