Digital Marketing Manager FTC

About the Role 

The Digital Marketing Manager will primarily focus on three areas: managing email campaigns and monthly newsletters using HubSpot, maintaining and optimizing website content (including SEO and AEO best practices), and overseeing paid ads management delivered through our agencies. You will work closely with the wider marketing team, and external agencies to deliver impactful marketing initiatives that drive engagement and generate high-quality leads that are passed to IQGeo sales team for qualification. This is a 12-month fixed-term contract to provide maternity cover. 

Duties/Responsibilities 

Email Marketing & Newsletters: 

• Plan, build and send email campaigns and monthly customer/prospect newsletters using HubSpot 

• Manage target lists, segmentation and email cadence in line with HubSpot workflows and data hygiene standards 

• Draft newsletter and campaign content against agreed tone-of-voice guidelines, working with Content Marketing and Creative Design as needed 

• Monitor and report on email and newsletter performance (opens, clicks, conversions), suggesting improvements 

Website Optimization: 

• Maintain and update website content using HubSpot CMS, including pages, blogs and landing pages 

• Apply on-page SEO and emerging AEO (answer engine optimization) best practices to improve organic visibility, including visibility for LLM-based search and citation 

• Monitor website performance and recommend improvements to structure, content and user experience 

• Coordinate with design and development resources on website changes as needed 

Google Ads Management (Agency-Managed): 

• Act as the primary point of contact for our Google Ads agency, briefing priorities and reviewing performance 

• Monitor and report on Google Ads campaign performance against agreed KPIs and budget 

• Flag optimisation opportunities to the agency and internal stakeholders 

• Ensure paid search activity is aligned with wider campaign and lead-generation priorities 

LinkedIn Ads Management (Agency-Managed): 

• Act as the primary point of contact for our LinkedIn Ads agency, briefing priorities and reviewing performance 

• Monitor and report on LinkedIn Ads campaign performance against agreed KPIs and budget 

• Flag optimisation opportunities to the agency and internal stakeholders 

• Ensure paid social activity is aligned with wider campaign and lead-generation priorities 

Additional Responsibilities: 

• Contribute email, website and paid search performance data to the monthly marketing report 

• Support the wider marketing team with ad hoc campaign and reporting tasks 

• Perform other related duties as assigned 

Required Skills/Abilities 

• 3-5 years’ experience in digital marketing, with hands-on expertise in email marketing and marketing automation (HubSpot) 

• Proven experience creating and managing email campaigns and monthly newsletters 

• Working knowledge of on-page SEO and emerging AEO (answer engine optimization) principles 

• Experience managing or working with paid search campaigns 

• Ability to analyse campaign and website performance data and provide actionable insights to support optimization 

• Excellent written communication skills, particularly for newsletter and email content 

• Ability to develop clear processes and multitask effectively across multiple channels 

• Proficient with Microsoft Office Suite 

• Experience using Claude (or similar AI tools) integrated with HubSpot for content drafting and workflow automation is a plus 

• Work collaboratively with the wider team to support efficient campaign delivery 

Education and Experience 

• BA/BS degree or equivalent work experience 

• 3-5 years experience in B2B digital marketing, ideally within enterprise software or technology environments  

What’s in It for You? 

• 25 days of paid holiday, with the opportunity to purchase up to 5 extra days (total 30) 
• Company-matched pension contributions up to 6% of base salary 

• Private medical insurance (Bupa) & health cash plan 
• Life assurance (4x gross salary) & incapacity benefit 
• EV company car scheme (salary sacrifice) & cycle-to-work scheme (salary sacrifice) 

• Give as you earn charity scheme & paid volunteering day each year 

• Career development opportunities (mentorship program, training, etc.) 

• Home office support for remote workers 
   

Flexibility & Work-Life Balance 

We support hybrid and flexible working arrangements for all employees. We understand that life for many people involves school runs, care giving, or exercising! 

Work Permits & Visas 
You must already have the right to work permanently in the UK. 

IQGeo is not able to sponsor work permits. 

Diversity & Inclusion 

At IQGeo, we believe that diversity and inclusion are essential to who we are and how we work. Guided by our values, we know that People Matter, and we are committed to building a team that reflects a wide range of nationalities, backgrounds, skills, viewpoints, and abilities. 

We create an environment where everyone can bring their authentic selves with confidence, knowing they are respected, supported, and empowered to Deliver with Purpose. By embracing different perspectives, we Pioneer the Future together — shaping innovative solutions for our customers and our industry. 

About IQGeo 

At IQGeo, we help telecommunications and utility companies around the world “build better networks.” Our award-winning geospatial software empowers more than 500 organizations to plan, design, build, and maintain the fibre and energy networks that are essential to our connected, sustainable future. 

Headquartered in Cambridge, UK with regional offices across North America, Europe, and Asia, we’re proud to be a carbon-neutral software company tackling two of society’s biggest challenges: universal broadband access and the transition to net zero. By joining IQGeo, you’ll be part of a global team shaping the networks that power our businesses, communities, and planet for the long term.