Job Description:
We are Omnissa!
Omnissa is the first AI-driven digital work platform, built to support flexible, secure, work-from anywhere experiences. We integrate industry-leading solutions—including Unified Endpoint Management, Virtual Apps and Desktops, Digital Employee Experience, and Security & Compliance—into a seamless, autonomous workspace that adapts to how people work. Our platform boosts employee engagement while optimizing IT operations, security, and cost.
Guided by our Core Values—Act in Alignment, Build Trust, Foster Inclusiveness, Drive Efficiency, and Maximize Customer Value—we’re growing rapidly and committed to delivering meaningful impact. If you're passionate about shaping the future of work, we’d love to hear from you.
At Omnissa, we are committed to maintaining a fair, consistent, and secure hiring process for all candidates. As part of this approach, we use standard interview and verification practices designed to ensure alignment and protect both candidates and the organization. These practices are applied thoughtfully and with respect for candidate privacy.
What is the opportunity?
Omnissa is looking for a highly strategic and data-driven Digital Marketing Manager, EMEA (Demand Generation & Digital Growth) to accelerate pipeline growth through innovative digital marketing strategies. This role will be responsible for identifying, testing, and scaling new digital channels and acquisition opportunities that drive awareness, engagement, and qualified pipeline across the EMEA region.
We're looking for someone who is passionate about where B2B marketing is heading—not just where it has been. The ideal candidate understands how buyer behaviour is evolving, including AI-driven discovery, dark funnel influence, and modern digital research patterns. They will help Omnissa stay ahead of emerging trends while delivering measurable business impact.
Key ResponsibilitiesDigital Growth & InnovationDevelop and execute digital marketing strategies that increase awareness, engagement, and pipeline across EMEA.
Identify, evaluate, and scale emerging digital channels and acquisition opportunities beyond traditional paid search and social.
Continuously test new platforms, tactics, and technologies using a structured experimentation framework.
Monitor evolving buyer behaviour and recommend strategies to reach prospects earlier in their decision-making journey.
Design and optimize digital programs focused on acquiring net-new customers and expanding Omnissa's addressable market.
Partner with regional marketing, BDR, sales, and campaign teams to deliver integrated acquisition programs.
Optimize conversion across the full digital customer journey, from anonymous visitor to marketing qualified lead.
Leverage first-party intent, behavioral data, and audience insights to improve targeting and campaign effectiveness.
AI Search & Modern Buyer BehaviourDevelop strategies that improve Omnissa's visibility across AI-powered research experiences and emerging search platforms.
Understand how prospects increasingly use generative AI tools during vendor research and buying decisions, and adapt digital strategies accordingly.
Recommend content and digital optimization approaches that improve discoverability across both traditional search engines and AI-assisted discovery experiences.
Stay current on emerging trends in AI search, answer engines, and changing search engine algorithms.
Dark Funnel StrategyUnderstand and measure the influence of dark funnel activity, including peer communities, private sharing, podcasts, newsletters, influencer content, and AI-assisted research.
Partner with content, brand, and communications teams to ensure Omnissa is present where buyers conduct independent research.
Recommend measurement frameworks that combine attribution data with broader signals such as brand search, direct traffic, engagement, and intent data.
Performance Marketing & AnalyticsManage campaign performance across digital channels, continually optimizing based on data and insights.
Communicate performance, learnings, and recommendations
Define KPIs and success metrics aligned to pipeline generation and revenue outcomes.
Partner closely with marketing operations to ensure accurate measurement and attribution.
Cross-functional CollaborationWork closely with Global Digital Marketing, Regional Marketing, Product Marketing, Sales, Content, and Marketing Operations teams.
Share best practices and insights across regions while adapting strategies for EMEA market requirements.
Influence digital marketing strategy through thought leadership and continuous innovation.
What will you bring to Omnissa?- 6–10+ years of experience in B2B digital marketing, demand generation, or growth marketing within enterprise technology or SaaS.
Demonstrated success driving new logo acquisition through digital marketing.
Experience developing and scaling multi-channel digital acquisition programs.
Strong analytical mindset with experience using data to optimize campaign performance.
Experience working across multiple EMEA markets.
Preferred ExperienceDeep understanding of modern B2B buyer journeys and evolving digital research behaviours.
Experience incorporating dark funnel strategies into demand generation programs.
Knowledge of AI-driven search behaviour, generative AI discovery, answer engines, and the impact of AI on B2B marketing.
Familiarity with intent data platforms and audience intelligence solutions.
Experience managing paid media, SEO, content syndication, ABM, LinkedIn, programmatic advertising, and emerging digital channels.
Understanding of marketing attribution models and their limitations in today's buying environment.
Strategic thinker with a strong experimentation mindset.
Curious, innovative, and proactive in identifying emerging marketing opportunities.
Excellent communication and stakeholder management skills.
Strong project management capabilities with the ability to manage multiple priorities.
Comfortable working in a fast-paced, global environment.
Data-driven with excellent analytical and problem-solving skills.
In this role, success will be measured by:Growth in qualified pipeline and revenue from new logo acquisition.
Successful identification and scaling of new digital marketing opportunities.
Improvements in campaign efficiency, conversion rates, and return on marketing investment.
Increased visibility and engagement across emerging AI-driven discovery channels.
Demonstrated impact from initiatives designed to influence buyers within the dark funnel.
Strong cross-functional partnerships and measurable contribution to regional marketing goals.
Location: Cork
Location Type: Hybrid
Skills Required
- 6–10+ years of experience in B2B digital marketing, demand generation, or growth marketing within enterprise technology or SaaS
- Demonstrated success driving new-logo acquisition through digital marketing
- Experience developing and scaling multi-channel digital acquisition programs
- Strong analytical mindset with experience using data to optimize campaign performance
- Experience working across multiple EMEA markets
- Understanding of modern B2B buyer journeys and evolving digital research behaviors
- Experience incorporating dark-funnel strategies into demand generation programs
- Knowledge of AI-driven search behavior, generative AI discovery, answer engines, and AI's impact on B2B marketing
- Familiarity with intent data platforms and audience intelligence solutions
- Experience managing paid media, SEO, content syndication, ABM, LinkedIn, programmatic advertising, and emerging digital channels
- Understanding of marketing attribution models and their limitations
- Strong project management capabilities
- Excellent communication and stakeholder management skills
- Strong analytical and problem-solving skills
- Ability to work in a fast-paced, global environment
Omnissa Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Omnissa and has not been reviewed or approved by Omnissa.
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Healthcare Strength — Healthcare offerings include comprehensive medical, dental, and vision coverage, with wellness options referenced across materials. Health plans are characterized as decent to strong within a standard tech package.
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Retirement Support — A 401(k) with company match is part of the core package and is specifically highlighted as a valued benefit in U.S. materials. Retirement support is presented as a stable element of total rewards.
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Leave & Time Off Breadth — Vacation and PTO are highlighted positively, with generous paid time off and holidays noted in public benefits descriptions. Time-off programs are portrayed as supportive of work-life balance.
Omnissa Insights
What We Do
Omnissa is the digital work platform leader, trusted by thousands of organizations worldwide as the former VMware End-User Computing business. We make digital work, work – for businesses and their people. No painful IT processes or productivity trade-offs. Instead, a seamlessly delivered digital employee experience that simplifies work. Our comprehensive digital work platform enables IT teams to provide secure, personalized experiences for every employee, on any device. Omnissa unifies, automates, and efficiently scales the digital workspace. By empowering employees to do their best work, anywhere, we help workforces everywhere unlock exponential business value. All is made possible with the Omnissa™ Platform, the first AI-driven digital work platform for smart, seamless, and secure work experiences from anywhere. It integrates multiple industry-leading solutions across Unified Endpoint Management, Virtual Desktops and Apps, Digital Employee Experience, and Security and Compliance. By continuously adapting to users’ work styles, Omnissa optimizes user experience, security, IT operations and costs.
