The Digital Marketing Manager will work closely within the marketing team to develop and implement the digital marketing activities in support of business objectives. Responsible for the German & Alpine region (GALP), in this management role, you will apply your deep understanding of the digital marketing mix to create solutions - from development, launch, measurement to optimization - that drive brand and product awareness, purchase intent and loyalty. You will lead a team of two digital specialists with focus on owned digital channels and Social Media. The Digital Marketing Manager sits within the local brand & digital marketing team, forming part of an international team of digital leads within the business. This role will execute across priority digital touchpoints and presents an opportunity to work and make an impact across the digital ecosystem.
Responsibilities & Hard Skills RequirementsStrategic digital direction: Develop and implement comprehensive digital marketing strategy aligned with overall business goals. Lead multi-channel marketing initiatives (SEO, SEM, social media, PPC, etc.) across all stages of the user journey. Drive lead acquisition strategy through digital channels.
Proficiency in Google and META: setting up campaigns in platforms, following a consistent naming convention, finetuning and optimizing audiences and ad campaigns as well as doing proper post campaign reporting
Oversee digital to maximize ROI: Oversee the digital marketing budget and allocate resources effectively across campaigns to maximize ROI.
Advanced Technical Expertise: Deep knowledge of SEO, SEM and PPC. Expertise in data-drive marketing and advanced proficiency in Google Analytics, Google Tag Manager and other tracking tools.
Team Leadership and People Management: Lead, manage and mentor a team including specialists, interns and external agencies.
Integrated Campaign Management: Combining paid, owned and earned media to drive brand awareness, lead generation and customer engagement. Manage end-to-end execution of campaigns, from ideation to delivery, ensuring that timelines, budgets and KPIs are met.
Data-Drive Decision Making and Performance Optimization: Conduct regular A/B testing, experience with attribution modelling to accurately track and assign value across the journey, ability to read and interpret dashboards for real time metrics.
Advanced Stakeholder Management: Communicate digital marketing strategies, insights and results to senior leadership. Collaborate with cross-functional teams, build and maintain relationships
Innovation: Stay on top of industry trends, emerging technologies, continuously innovate and test different ad formats.
Crisis & Reputation Management: Manage digital brand reputation such as web reviews, develop digital communication strategies for handling brand-related issues.
Legal and Compliance Awareness: Thorough understanding of GDPR, CCPA, and other data privacy regulations
Result-oriented, intrinsically motivated individual with strong ability to drive change
Independent, creative self-starter with ability to work in a highly energetic, fast-paced environment to actively drive digital transformation
German Native Speaker & fluent business english language skills (verbal, written and presentation); additional languages advantageous
5+ years of experience gained across relevant digital marketing disciplines; previous account management within a digital agency is a plus
An exciting area of responsibility in an innovative and international environment
Possibility of mobile working
Attractive remuneration package
Company pension scheme (100% employer-financed)
Group accident insurance for private as well as professional situations
Personnel purchase for all our brands
Corporate benefits and Benefits.me (discounts for museums, theaters, festivals, products and conferences etc.)
Wir bei Stanley Black & Decker stehen für gelebte Vielfalt und schätzen daher alle Bewerbungen, unabhängig der Nationalität, der ethnischen und/oder sozialen Herkunft, des Geschlechts, der Religion oder Weltanschauung, einer Behinderung, des Alters oder der sexuellen Identität.
Wenn Sie diese Aufgabe interessant finden und Ihre Qualifikation mit unserem Anforderungsprofil übereinstimmt, bewerben Sie sich bitte mit Anschreiben inklusive Gehaltsvorstellungen und Kündigungsfrist, Lebenslauf und Zeugnissen über unser Online-Portal.
Bei Fragen können Sie sich gerne an Frau Sandra Möhring wenden (sandra.moehring@sbdinc.com).
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
Stanley Black & Decker, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Stanley Black & Decker, Inc. and has not been reviewed or approved by Stanley Black & Decker, Inc..
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Flexible Benefits — A broad U.S. benefits menu with multiple health plan choices, savings programs (including an employee stock purchase plan), tuition assistance, and well‑being extras offers substantial choice and customization. This breadth can bolster total compensation value beyond base pay.
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Parental & Family Support — Paid parental leave, additional maternity recovery time, and adoption support provide meaningful family‑focused coverage. Time‑off programs and designated holidays further support work‑life needs.
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Healthcare Strength — Multiple medical, dental, and vision options, plus supplemental coverages, EAP access, and prescription‑savings programs reinforce core health coverage. The company indicates it pays most of the cost of health coverage, which can enhance perceived medical value.
Stanley Black & Decker, Inc. Insights
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What We Do
For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843. You repair your home and car with the tools we provide. Your car and your phone are secured with our fasteners. The things you value most can be protected by our security systems. And the roads you drive on, the bridges you cross, the energy you consume, all of these most likely came to you via one of our infrastructure systems. We join forces to bring together the best of the best to create practical, meaningful products and services that make life easier—empowering people to do better, safer, more significant work. Innovation and excellence have powered our success, but we know there’s more we can do for the world and those who make it. Across our businesses, we’re investing in breakthrough innovation and digital excellence, striving for outperformance and increasing our focus on social responsibility. We define success as: delivering value to our customers, colleagues and communities. Our commitment to quality, safety and sustainability helps us on our path to becoming the type of uniquely human-centered global industrial company that keeps every stakeholder in mind, while helping to make the world better.
