Digital Marketing Manager - Cotton On Global Support Centre

Posted 10 Days Ago
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Geelong, Victoria, AUS
In-Office
Entry level
eCommerce • Fashion • Retail
The Role
Lead digital marketing strategy across multiple fashion and lifestyle product categories and the UK market. Manage Digital Marketing Specialists and Coordinators while delivering campaigns through SEM, SEO, email, and integrated digital channels. Partner with Ecommerce teams and stakeholders to create customer-focused experiences, manage budgets and forecasts, develop campaigns, influence senior leaders, and drive commercial growth through data-informed and innovative solutions.
Summary Generated by Built In

Do you speak fashion? We're hiring, let’s chat!

ABOUT US

Born in Australia, loved around the world.

At Cotton On, we know good style goes well beyond what's in your wardrobe. We’re here to inspire, spark joy and bolster self-expression and creativity. We want our community to feel seen, heard and celebrated, and as a brand, we want to use our voice to make a positive difference in people's lives.

We’re playfully rebellious and always optimistic. Join our world and let's do good things together.

ABOUT THE ROLE

We're on the lookout for a strategic, innovative, and people-focused Digital Marketing Manager to join the Cotton On team. In this exciting leadership role, you'll drive the digital marketing strategy across multiple product categories including Womenswear, Menswear, Body, and Kids, while supporting growth across the UK market.

Leading a talented team of Digital Marketing Specialists and Coordinators, you'll bring campaigns to life across a diverse mix of channels including SEM, SEO, email marketing, and integrated digital campaigns. You'll work closely with Ecommerce teams and key stakeholders across the business to deliver innovative, customer-first digital experiences that make a real impact.

If you're a passionate digital marketer who loves turning ideas into results, inspiring high-performing teams, and staying ahead of the curve in a fast-paced retail environment, we'd love to hear from you.

SKILLS AND EXPERIENCE

•    Demonstrated experience in Digital Marketing and/or international Digital Marketing 
•    Strong ability to use content management systems and email marketing platforms
•    Understanding of technology underpinning platforms
•    Proven ability in Developing Predictive models is highly regarded
•    Experience in leading a team and build collaborative working relationships
•    Able to plan, organise, schedule and project manage in an efficient way
•    Experience leading omni-channel customer campaigns
•    The ability to engage and influence senior business leaders and key stakeholders
•    Proven high level of commercial negotiation skills 
•    Proven communication skills with the ability to drive and influence change through best practice and delivering results
•    Demonstrable analytical problem solving and research skills, to identify and implement creative, innovative and flexible solutions 
•    Strong budgeting and forecasting skills

BENEFITS

•    Competitive salary 
•    Flexible working options & people-first leave initiatives
•    Access to our world-class Support Centre, with an in-house restaurant & state-of-the-art wellness centre featuring free gym & holistic health services
•    Subsidised onsite childcare centre 
•    50% off our Brands | Cotton On, Cotton On Body, Cotton On Kids, Rubi Shoes, Typo, Factorie & Supre
•    24/7 Wellness support  – mental health, relationships, family + more
•    Local & Global career growth 
•    Discounts for you & your family – medical, travel, financial + more
•    Performance & Peak incentives to reward + recognise our team
•    Returnity - Paid program for new parents heading back to work
•    Bring your dog to work
•    Recognition, team connection moments & more!

Cotton On’s purpose is to make a positive difference in people’s lives. Born in Australia, Cotton On is a global fashion and lifestyle retailer with eight brands across 22 countries and 1,500 stores. Powered by 20,000 team members, who together with our customers, are making a positive impact through one life-changing Foundation. Taking their Aussie lifestyle to the world and delivering Good along the way, Cotton On brands offer youthful fashion and lifestyle products across women's, men’s, kids, body, accessories and stationery.

We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.

We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.

If you have any individual needs in order to fully participate in the recruitment process, please contact us at [email protected] so we may support you in completing the job application process.

Skills Required

  • Demonstrated experience in digital marketing and/or international digital marketing
  • Strong ability to use content management systems and email marketing platforms
  • Understanding of technology underpinning digital marketing platforms
  • Experience developing predictive models
  • Experience leading a team and building collaborative working relationships
  • Ability to plan, organize, schedule, and project manage efficiently
  • Experience leading omnichannel customer campaigns
  • Ability to engage and influence senior business leaders and key stakeholders
  • High-level commercial negotiation skills
  • Strong communication skills and ability to drive and influence change
  • Analytical problem-solving and research skills
  • Strong budgeting and forecasting skills
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The Company
HQ: Geelong, Victoria
10,370 Employees
Year Founded: 1991

What We Do

Our purpose has always been to make a positive difference in people’s lives, and our team and customers are at the heart of this. We started in 1988, with our first ‘shop’ being the boot of a Ford Bronco parked at The Beckley Market in Geelong, Australia. Inside? A stack of denim jackets; it was the start of something big. Our vision is to take our eight Aussie lifestyle brands to the world, delivering Good along the way. And we know that our responsibility goes far beyond selling great products. We work to prioritise people and the planet, while making products our customers love, ones that we can all be proud of. We’re a diverse bunch from all around the world who love to think big. We live for a challenge and give anything a go. We work hard and pride ourselves on creating an environment free from hierarchy and ego. One that promotes creativity and self-expression, allowing our team to do what they do best. We look after our people 24/7 – not just when they’re at work, but outside of it too. Since day one, our team members have been like great mates to us – and you look after your mates. We support and empower our team members to be the healthiest versions of themselves. And we keep it real, always. We’re customer-obsessed in everything we do, and believe us when we say the obsession is real! When you join our team, you’re part of something bigger – you’re here to be inspired, to learn, to do the right thing, and above all else, to make a positive difference. 20,000 people. 8 brands. 20 countries. 1,300 stores (and counting) and one life-changing Foundation. That's Cotton On Group.

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