Digital Marketing Manager, B2C

Posted 3 Days Ago
8 Locations
Remote
77K-102K Annually
5-7 Years Experience
Fintech • Payments
The Role
The Digital Marketing Manager will enhance the digital acquisition strategy for the mobile app '10-4 by WEX', focusing on programmatic and web advertisements. Responsibilities include developing digital strategies to optimize app downloads, executing A/B testing to improve conversion rates, managing budgets, and leveraging data analytics for campaign performance. The role requires collaboration across teams and staying updated on industry trends.
Summary Generated by Built In

About the Team/Role

This role is responsible for developing and executing the digital media strategy for the “Over The Road” business, specifically targeting Trucker Owner/Operators, focusing on our newest consumer product offering, 10-4 by WEX. This position will manage the digital acquisition strategy while working cross-functionally across a variety of internal stakeholders. This position needs to have its finger on the pulse of culture and digital trends and be an excellent storyteller–both internally and externally. This role encompasses the full targeted digital media landscape across programmatic, web and paid search to drive mobile app downloads and awareness. This role is data-driven and analytical with a strong bias for action. This role is ideal for someone who is well-versed in the digital B2C marketing landscape (specific experience with mobile apps preferred) has a strong performance track record of accelerating digital growth and consumer engagement.

How you'll make an impact

  • Guardian and owner of the end-to-end B2C digital acquisition plan for the 10-4 by WEX mobile app

  • Develop and implement digital strategies to optimize mobile app download and activation performance

  • Plan and independently execute A/B and multivariate testing to improve conversion rates, whilst reducing friction and dropout from digital journeys (acquisition and servicing) 

  • Develop and manage digital advertising strategies: Develop and supervise comprehensive programmatic advertising strategies aligned with overall marketing objectives.

  • Manage and optimize programmatic campaigns: Supervise the setup, execution, and optimization of campaigns across various platforms (e.g., Google Display Network, DSPs, SSPs, SEM).

  • Leverage data and analytics: Utilize data and analytics to measure campaign performance, identify trends, and optimize strategies for maximum efficiency.

  • Partner with cross-functional teams: Collaborate with sales, marketing, and data teams to ensure seamless integration and alignment of programmatic efforts.

  • Stay up-to-date on industry trends: Keep abreast of the latest trends, technologies, and best practices in programmatic advertising.

  • Manage program budget: Develop and manage the digital budget, Accountable for ensuring efficient allocation of funds and maximizing ROI.

Experience you'll bring

  • 5+ years of experience in digital acquisition marketing, preferably in a Finance or Technology organization or agency

  • Bachelor’s degree in marketing or a similar field

  • Hands-on proficiency in building and deploying digital campaigns and ability to lead content creation

  • Strong analytical skills to interpret data and derive actionable insights from large data sets

  • Ability to collaborate effectively with cross-functional teams

  • Experience with various Content Management Systems (CMS); adding and updating on-site content

  • Culturally adept and at home working across a geographically diverse workforce

  • Confident communicator to both external and internal customers and strong relationship-building skills

  • Ability to manage multiple tasks with little to moderate direction

  • Critical thinker and problem-solver with good time management skills

  • Proactive team player who seeks to learn and share experiences with others

  • Ability to manage conflict in a professional manner and provide solutions as a result

  • Strong attention to detail and proofreading abilities

  • Expertise reviewing and providing formal recommendations to mid-upper management.

  • Work varied shifts, including weekends and holidays.

The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section.Pay Range: $77,000.00 - $102,000.00

The Company
HQ: Portland, ME
4,900 Employees
On-site Workplace

What We Do

We simplify complex payment systems for fleets, corporate payments, and healthcare—unlocking insights, opportunities, and efficiencies to give you greater control of your business.

Powered by the belief that complex payment systems can be made simple, WEX (NYSE: WEX) is a leading financial technology service provider across a wide spectrum of sectors, including fleet, travel and healthcare. WEX operates in more than 10 countries and in more than 20 currencies through approximately 4,900 associates around the world. WEX fleet cards offer approximately 14 million vehicles exceptional payment security and control; our travel and corporate solutions business processes over $35 billion of purchase volume annually; and the WEX Health financial technology platform helps 343,000 employers and more than 28 million consumers better manage healthcare expenses.

Jobs at Similar Companies

Bectran, Inc Logo Bectran, Inc

Content Writer

Artificial Intelligence • Fintech • Information Technology • Machine Learning • Software • Automation
Schaumburg, IL, USA
51 Employees

MassMutual India Logo MassMutual India

Operations Assistant Manager - Pension Risk Transfer

Big Data • Fintech • Information Technology • Insurance • Financial Services
Hyderabad, Telangana, IND

MyBambu Logo MyBambu

Internal Auditor

Fintech • Mobile • Other • Payments • Social Impact • Financial Services • App development
West Palm Beach, FL, USA
120 Employees

Similar Companies Hiring

MyBambu Thumbnail
Social Impact • Payments • Other • Mobile • Fintech • Financial Services • App development
West Palm Beach, Florida
120 Employees
Bectran, Inc Thumbnail
Software • Machine Learning • Information Technology • Fintech • Automation • Artificial Intelligence
Schaumburg, IL
51 Employees
MassMutual India Thumbnail
Insurance • Information Technology • Fintech • Financial Services • Big Data
Hyderabad, Telangana

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account