Digital Marketing Lead

Posted 3 Days Ago
Be an Early Applicant
78746, Austin, TX, USA
In-Office
70K-100K Annually
Senior level
Other • Professional Services • Retail • Sales • Financial Services
U.S. Money Reserve, America's Gold Authority® in government-issued precious metals, empowering clients with integrity.
The Role
Lead digital marketing efforts for paid/organic search, social, and email channels. Develop, execute, and optimize campaigns, manage automation and reporting, analyze performance to drive lead generation, engagement, retention, and ROI while collaborating with internal teams and agencies.
Summary Generated by Built In

Austin, TX (On-Site) | Compensation: Up to $100,000

Company: U.S. Money Reserve – America’s Gold Authority®
 
About the Role

U.S. Money Reserve is seeking two Digital Marketing Leads to drive customer engagement, lead generation, and digital growth across email, search, social media, and marketing automation channels.

Digital Marketing Lead - Search & Social
U.S. Money Reserve is seeking a Digital Marketing Lead – Search & Social to drive lead generation, brand awareness, and digital growth across paid and organic search and social media channels. This role will lead campaign strategy, execution, and optimization across major digital platforms while leveraging data and analytics to maximize performance and ROI.
  • Lead paid and organic marketing campaigns across Google, Bing, Meta, LinkedIn, and other digital platforms.
  • Optimize targeting, creative, and campaign performance to drive lead generation and brand awareness.
  • Monitor social media activity, audience engagement, and emerging industry trends.
  • Analyze campaign data and develop insights to improve ROI and overall marketing effectiveness.
  • Partner with internal teams and agency partners to execute high-impact digital marketing initiatives.
Digital Marketing Lead - Email 

U.S. Money Reserve is seeking a Digital Marketing Lead – Email to drive customer engagement, retention, and conversion through strategic email marketing and automation initiatives. This role will oversee campaign development, audience segmentation, testing, and performance optimization to strengthen customer relationships and support business growth.

  • Develop and execute email marketing campaigns through Salesforce Pardot and marketing automation platforms.
  • Optimize customer engagement through segmentation, testing, and personalized customer journeys.
  • Analyze campaign performance and provide actionable recommendations to improve results.
  • Collaborate with creative and content teams to enhance messaging, design, and conversion rates.
  • Manage reporting, automation workflows, and email marketing best practices.
Why You'll Love Working Here
  • Join a nationally recognized organization with a trusted brand and a growing digital presence.
  • Help shape marketing campaigns that reach millions of customers nationwide.
  • Collaborate with a passionate and high-performing team.
  • Enjoy creative ownership, professional growth, and meaningful impact.
  • Competitive compensation and benefits package.

U.S. Money Reserve is an Equal Employment Opportunity Employer. The company does not discriminate on the basis of age, race, religion, marital status, sex, disability, national origin, sexual orientation, genetic information or any other characteristic protected by law. This position is based in Austin, Texas and requires regular on-site attendance. Job responsibilities may evolve based on business needs.

Requirements

Digital Marketing Lead - Search & Social 

  • 6+ years of experience managing paid and organic search and social media campaigns.
  • Proficiency with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
  • Strong analytical skills with the ability to translate performance data into actionable insights.
  • Experience managing campaign budgets, reporting, and performance optimization.
  • Excellent communication, organization, and cross-functional collaboration skills.

Digital Marketing Lead - Email 

  • 6+ years of experience in email marketing, marketing automation, or digital marketing.
  • Hands-on experience with Salesforce Pardot (Marketing Cloud Account Engagement) or similar platforms.
  • Strong understanding of audience segmentation, email deliverability, and campaign analytics.
  • Experience conducting A/B testing and optimizing customer engagement strategies.
  • Excellent communication, organization, and project management skills.

Skills Required

  • 6+ years managing paid and organic search and social media campaigns
  • Proficiency with Google Ads
  • Proficiency with Bing Ads
  • Proficiency with Meta Ads Manager
  • Proficiency with LinkedIn Campaign Manager
  • Proficiency with Google Analytics
  • Experience managing campaign budgets, reporting, and performance optimization
  • Strong analytical skills to translate performance data into actionable insights
  • Excellent communication, organization, and cross-functional collaboration skills
  • 6+ years experience in email marketing, marketing automation, or digital marketing (Email role)
  • Hands-on experience with Salesforce Pardot (Marketing Cloud Account Engagement) or similar platforms
  • Strong understanding of audience segmentation, email deliverability, and campaign analytics
  • Experience conducting A/B testing and optimizing customer engagement strategies
  • Project management skills and ability to manage automation workflows and reporting
  • Regular on-site attendance in Austin, TX
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The Company
HQ: Austin, TX
431 Employees
Year Founded: 2001

What We Do

U.S. Money Reserve, headquartered in Austin, Texas, is a leading private distributor of government-issued gold, silver, platinum, and palladium products. Established in 2001, our mission is to provide clients with straightforward access to physical precious metals for asset diversification, focusing on legal-tender coins as reliable financial assets rather than collectibles. Our team of knowledgeable professionals includes numismatic experts, market researchers, and a highly trained customer service group, all committed to helping clients make informed decisions about precious metals. U.S. Money Reserve also benefits from the expertise of two former U.S. Mint Directors—Philip N. Diehl and Edmund C. Moy—who support our educational efforts as well as our commitment to transparency and accuracy in all client interactions. Hundreds of U.S. Money Reserve reviews highlight our dedication to customer service and educational support. We prioritize client understanding by offering insights on economic trends, precious metals' roles in portfolio stability, and options for diversifying assets with government-backed products. These reviews reflect our ongoing efforts to deliver a superior customer experience while helping individual navigate the precious metals market with confidence. U.S. Money Reserve remains committed to providing clients with trusted, informed guidance on precious metals, making us a reliable resource for those seeking to add security and balance to their financial plans.

Why Work With Us

U.S. Money Reserve is a leader in government-issued precious metals, offering clients knowledge-driven, trustworthy service. With a culture focused on client support and integrity, our team enjoys a collaborative environment that prioritizes customer success. Explore U.S. Money Reserve reviews to see how we uphold integrity and client satisfaction.

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