Digital Marketing Lead (Hybrid Working)

Company Description

About SEEK

SEEK operates market-leading online employment marketplaces, including Jobstreet and Jobsdb in Asia. SEEK has been helping people live more fulfilling and productive working lives and helping organisations succeed for over 25 years.

Founded and headquartered in Melbourne, Australia, SEEK has grown into a multinational technology company with over 3,300 employees and is listed on the Australian Securities Exchange.

SEEK’s presence spans Australia, New Zealand, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore and Thailand. Additionally, SEEK has minority investments in employment marketplaces in China, South Korea and Bangladesh.

SEEK develops and applies innovative data and technology tools to facilitate high-quality matching and improve the reliability of marketplace information.

SEEK, an Australian technology workplace, was ranked in the top ten for four years in a row (2021-2024). It received the 5-Star Employer of Choice award from HRD Asia in 2024 and won four accolades at TalentCorp's Life at Work Awards in Malaysia in 2023.

Why join us?

Join a global tech company that values diversity and is dedicated to solving sophisticated challenges for our customers. Build an exciting and flexible career with endless possibilities.

We’re looking for people who thrive in dynamic teams and enjoy tackling regular new challenges in a large-scale, modern, and agile environment.

As one of Asia Pacific’s largest tech companies, you’ll contribute to multi-lingual systems, solving high-impact problems to the benefit of millions of people within the region.

Be part of a fast-growing company with a strong culture and clear purpose, innovation, and strong investment in responsible AI. SEEK offers you the opportunity to be involved in impactful work and join a great team.

Expect a great investment in your career development with access to workshops, conferences, and courses while you work alongside seasoned experts.

Job Description

This role is important in managing ad operation campaigns across Malaysia as part of the regional digital marketing team. It reports directly to the APAC Regional Head of Digital Marketing Operations and involves working with the Head of Marketing, Malaysia, and the local Malaysian marketing team.

Responsibilities:

Digital Marketing

• Advise local markets on the media buy strategy and ad performance analysis with a seamless experience from budgeting, media planning, media buying to performance optimization.
• Analyze post-campaign results and recommend refinements. Support performance analysis including identifying performance drivers, recommending an appropriate course of action, evaluating progress, and advancing if needed.
• Coordinate the planning, execution, and optimization of multi-channel paid digital marketing campaigns, including SEM, Display & Social etc.

Local Marketing

• Support local digital marketing initiatives from candidates, hirers, and app users to achieve marketing objectives and key results.
• Support local Malaysia’s marketing teams for any ad-hoc digital marketing tasks.
• Coordinate full regional alignment between local and regional teams.

Qualifications

Skills and experience:

Experience in consulting, marketing, and analytics, working across various fields and subject areas to manage digital media campaigns.

• 5+ years demonstrated ability working in digital marketing, ad operation, media planning, and media technology platforms
• A proven track record in managing very large and mixed scale of media buy campaigns
• A good knowledge of the media and how strategy planning influences it
• Skilled in setting up ads on digital ads platform i.e, Meta, Google.
• Strong ad and performance analytical skills
• Hands-on experience with a CDP, GA4, Branch.io to build and enrich customer profiles for omnichannel marketing

At SEEK we offer:

• Support of flexible working, including a mix of office and work from home days depending on your role
• Annual Performance Bonus Plan
• Casual dress – every day

Additional Information

At SEEK, we are devoted to promoting a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart.

At our company, we recognize the significance of having a diverse group of backgrounds, ideas, experiences, and perspectives to foster innovation and effective delivery. We invite individuals from various backgrounds and life experiences, encompassing gender, sexual identity, culture, faith, disability, and life stages, to apply. Don't hesitate to reach out if you possess the skills, curiosity, and an adaptable attitude, even if you don't meet all the specified qualifications.

Should you require any specific support or adjustments throughout the recruitment process and beyond, please advise us, and we will be happy to assist.

SEEK kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.

We will accommodate individuals with disabilities during the application process, interviews, and while performing job functions. Contact us for accommodation requests.