Company Description
Company Description
Founded in 2018, Lokal is on a mission to strengthen hyperlocal communities by enabling its mostly non-English users to share, interact and transact in their regional language. Lokal users gain access to hyperlocal information such as daily commodity prices, local jobs, real estate, matrimonial, local business advertorials and classifieds which would otherwise be scattered across local newspapers. The app is available in Kannada, Telugu, Tamil, Malayalam and Marathi, and has 10 million downloads with a presence in 100+ districts across South India. Having achieved unmatched user density in deep tier 2 & 3 locations in India, Lokal has been supported by marquee investors, namely 3one4 Capital, India Quotient, Y Combinator.
Job Description
Responsibilities:
● Develop and execute digital marketing strategies to drive lead generation and customer
acquisition.
● Plan, execute, and optimize lead generation ads on Google and Facebook.
● Conduct keyword research and analysis to identify opportunities for SEM campaigns.
● Manage SEM campaigns across various platforms to increase visibility and drive
targeted traffic.
● Monitor campaign performance, analyze data, and identify areas for improvement.
● Implement A/B testing and other optimization techniques to improve campaign
performance.
● Stay updated on industry trends and best practices in digital marketing.
● Collaborate with cross-functional teams to ensure alignment and integration of marketing
efforts.
● Provide regular reports and insights on campaign performance to stakeholders.
Qualifications:
● Any Bachelor’s degree
● 1-3 yrs proven experience in managing lead generation ads on Google and Facebook.
● Strong understanding of SEM principles and best practices.
● Excellent analytical skills and attention to detail.
● Ability to work independently and collaboratively in a fast-paced environment.
● Strong communication and interpersonal skills.
● Speaks - Telugu or Kannada (Preferred)
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What We Do
Founded in 2018, Lokal is on a mission to strengthen hyperlocal communities by enabling its mostly non-English users to share, interact and transact in their regional language. Lokal users gain access to hyperlocal information such as daily commodity prices, local jobs, real estate, matrimonial, local business advertorials and classifieds which would otherwise be scattered across local newspapers. The app is available in Kannada, Telugu, Tamil, Malayalam and Marathi, and has 10 million downloads with a presence in 100+ districts across South India. Having achieved unmatched user density in deep tier 2 & 3 locations in India, Lokal has been supported by marquee investors, namely 3one4 Capital, India Quotient, Y Combinator. To know more do click: https://getlokalapp.com/
