Digital Marketing Executive

Posted Yesterday
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Lagos, NGA
In-Office
Mid level
News + Entertainment
The Role
Develops and executes digital and social media strategies for Filmhouse brands, creating and scheduling content across platforms, managing online communities and influencers, coordinating branded creative, and optimizing campaigns. The role tracks performance against KPIs, produces analytics-based reports, researches audience and industry trends, and generates digital marketing ideas to improve engagement, sales, and return on investment.
Summary Generated by Built In
Company Description

Filmhouse Cinemas is a dynamic film exhibition company with a style that incorporates multifarious features, including state-of-the-art cinema technologies and luxurious dine-in cinema services; administered by professional operations management.

Job Description

  1. Design and implement social media strategy to align with business goals
  2. Perform research on current benchmark trends and audience preferences
  3. Liaise with in-house graphic designers to produce digital materials of visual impact, that generates sales and are within brand guidelines.
  4. Develop contents for all social media pages, oversee, plan and deliver content across different platforms using scheduling tools
  5. Manage brand social media handles on Twitter, Facebook, Instagram, and YouTube and grow the community.
  6. Manage and facilitate social media communities by responding to social media posts and developing discussions
  7. Manage influencers for brand & film marketing campaigns.
  8. Generate strategic digital ideas to drive ROI for the various businesses including Filmhouse, Filmone & Filmhouse +
  9. Generate reports for digital marketing campaigns using data-based analytics tools and present this data in an easy-to-understand format. Reports must be performance based and tied to KPI
  10. Planning, executing, and optimizing social media campaigns to generate needed results for content titles

Develop engaging posts to drive engagement across all platforms

Qualifications

  • BSC Mass Com or Marketing
  • Google AdSense Certification
  • 3 years Minimum

Skills Required

  • Bachelor of Science degree in Mass Communication or Marketing
  • Google AdSense Certification
  • At least 3 years of experience
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The Company
HQ: Lekki
Year Founded: 2012

What We Do

Filmhouse Group operates within the media and entertainment space, encompassing Filmone Entertainment and Filmhouse Cinemas, with a mission to provide magical experiences through content that entertains and inspires.

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