Digital Marketing and IT Executive

Digital Marketing and IT Executive

Job Title : Digital Marketing and IT Executive.

Location: Ikeja, Lagos

Work mode: Hybrid

Reporting to: Executive Management

Employment: Full-time

We are a Group of Management and Human Capital Consulting firms with expertise in business transformation, HR consultancy, executive search placements, organizational development, learning and development, as well as employee/business process outsourcing, providing innovative, practical, and impactful solutions to diverse business corporations in Nigeria and beyond.

The Digital Marketing & IT Executive will own and drive the complete digital presence for StreSERT Integrated Limited organizations.

The ideal candidate will be responsible for ensuring the organization maintains an active, engaging, professional and authoritative online presence across all digital platforms and website.

He/she will develop and execute digital communication strategies and IT skills that strengthen our brand, increase visibility, generate qualified business enquiries, position the organizations as industry thought leaders, attract talent, promote services, and ensure every digital touchpoint reflects the quality and professionalism of the brand.

•          Ensure brand consistency across every digital platform.

•          Maintain visual identity guidelines.

•          Ensure all communications reflect company values and positioning.

•          Protect the online reputation of our organization.

•          Develop monthly social media strategies.

•          Manage all company social media platforms including:

○        LinkedIn

○        Facebook

○        Instagram

○        X (Twitter)

○        YouTube

○        TikTok (where applicable)

•          Develop content calendars.

•          Publish engaging daily/weekly content.

•          Respond to comments and enquiries.

•          Monitor conversations about the companies.

•          Increase followers organically.

•          Grow engagement rates.

•          Create campaigns around success stories, client testimonials, corporate events, company milestones and services that include consulting, outsourcing, executive placement, organizational development, change management, etc.

Manage our company websites, while ensuring they remain updated regularly along the lines of:

•          New services

•          Articles

•          Events

•          Vacancies

•          Success stories

•          Publications

•          News

•          Videos, etc.

He/she will coordinate with web developers to enhance user experience, ensure adherence to SEO best practices, monitor overall website health and functionality, verify that all links are working correctly, and recommend improvements to optimize website performance and effectiveness.

The Digital Communications & Brand Executive will develop high-quality content including:

•          Articles

•          Blogs

•          Thought leadership pieces

•          Case studies

•          White papers

•          Newsletters

•          Success stories

•          Email campaigns

•          Recruitment campaigns

•          Employer branding content

•          Executive profiles

•          Training brochures

•          Corporate profiles

•          Business presentations

•          Event promotions

•          Video scripts

•          Podcast ideas

•          Infographics

•          Lead magnets, etc.

The holder of this role will develop and execute strategies to position Senior Management Executives within the organizations as thought leaders by creating compelling leadership profiles and LinkedIn content, promoting conference appearances, interviews, speaking engagements, awards, and other professional recognitions.

Design or coordinate production of:

•          Social media creatives

•          Flyers

•          Brochures

•          Company profiles

•          Training materials

•          Corporate announcements

•          Event banners

•          Roll-up banners

•          Digital adverts

•          Presentation templates

•          Certificates, etc.

Coordinate the production of:

•          Corporate videos

•          Training videos

•          Client testimonials

•          Reels

•          Short videos

•          Animations

•          Behind-the-scenes content

•          Event coverage

•          Photography

•          Interview recordings, etc.

•          Develop email campaigns using LinkedIn ads, Google ads, Meta ads, remarketing campaigns, SEO, and content marketing.

•          Manage mailing lists.

•          Design and promote newsletters.

•          Plan, track and execute campaign performance to generate:

○        Website traffic

○        Business enquiries

○        Training registrations

○        Recruitment applications

○        Corporate visibility

○        Brand awareness, etc.

•          Improve search rankings.

•          Conduct keyword research.

•          Optimize website content.

•          Monitor Google rankings.

•          Improve domain authority.

•          Increase organic traffic.

Prepare monthly reports covering:

•          Website traffic

•          Follower growth

•          Engagement

•          Reach

•          Lead generation

•          Campaign performance

•          Top-performing content

•          SEO performance

•          Conversion rates

•          Recommendations, etc.

•          Monitor online reviews.

•          Respond professionally.

•          Manage corporate reputation.

•          Track brand mentions.

•          Escalate reputational risks.

•          Recommend improvements, etc.