Octus
Octus is a leading global provider of credit intelligence, data, and analytics. Since 2013, tens of thousands of professionals across hedge fund, investment banking, management consulting, and law firm verticals have come to rely on Octus to make better, faster, and more confident decisions in pace with the fast-moving credit markets.
For more information, visit: https://octus.com/
Working at Octus
Octus hires growth-minded innovators and trailblazers across the globe to drive our business and culture. Our core values – Action Oriented, Customer First Mindset, Effective Team Players, and Driven to Excel – define an organizational ethos that’s as high-performing as it is human. Among other perks, Octus employees enjoy competitive health benefits, matched 401k and pension plans, PTO, generous parental leave, gym subsidies, educational reimbursements for career development, recognition programs, pet-friendly offices (US only), and much more.
Role
The Director of Digital Marketing will oversee digital strategy planning and execution, ensuring alignment with business goals, customer engagement, and revenue growth. This leader will provide expertise on digital marketing channels, offer strategic views on where and how to play, and collaborate closely with the growth team responsible for revenue operations and campaigns. A deep understanding of website strategy, MarTech tools and their application in driving results is essential. The role will also involve leading efforts to optimize and innovate website experiences, leveraging search engine optimization (SEO), artificial intelligence optimization (AIO) and paid campaigns to enhance traffic. Additionally, this individual will oversee the end-to-end customer experience and journey mapping to ensure seamless, impactful interactions across touchpoints.
Responsibilities
- Own the strategic vision for the company website, ensuring it supports business goals, delivers exceptional user experience, and drives conversions.
- Drive website innovation and optimization, ensuring it remains a competitive differentiator through best practices.
- Utilize SEO and AIO tools to enhance traffic acquisition and engagement strategies, ensuring data-driven enhancements to user interactions.
- Drive cross-channel optimization, ensuring seamless integration between paid, organic, and website to drive lead conversion and engagement.
- Serve as a subject matter expert on digital marketing channels, providing strategic recommendations on optimal channel usage and campaign execution.
- Ensure effective planning, execution, and performance of multi-channel digital campaigns, including web, SEO and paid.
- Provide strategic guidance to the product marketing team on what content works and where there are opportunities to expand.
- Partner with the data team to build dashboards and reporting mechanisms that inform optimization and demonstrate marketing’s impact on business performance.
- Track KPIs to evaluate the impact of digital marketing activities.
- Manage budgets to ensure efficient spending and maximum ROI across all campaigns
Requirements
- 7-10 years of experience in digital marketing at a B2B company with the result of generating marketing qualified leads and increasing brand awareness.
- Expertise in website strategy, user experience design, customer journey mapping, and leveraging AIO for traffic acquisition and optimization.
- Strong experience with cross-channel digital marketing (web, SEO, email, social, and content, paid media).
- Data-driven mindset with a track record of using analytics and insights to optimize strategies and campaigns.
- Proficiency with key tools such as Google Analytics, marketing automation platforms (e.g., Pardot/Marketo), and ad management platforms (Google, LinkedIn).
- Experience collaborating with revenue operations teams to drive growth
- Excellent communication and leadership skills, with the ability to influence at all levels.
- Must be legally authorized to work in the country where the position is located
At Octus, we consider a range of factors in connection with compensation decisions, including experience, skills, location, and our business needs and limitations. As a result, compensation may vary within and across similar roles and positions. Please note that the salary range information below is a good faith estimate for this position and actual compensation for any individual may fall outside this range if warranted by the circumstances applicable to that individual. If we identify a role that would be suitable for a broader range of skills and experience such that we would consider hiring at multiple levels then the range listed below may reflect that breadth.
The base salary range estimate for this position is $140,000 - 150,000.
The actual compensation will be at Octus’ sole discretion and will be determined by the aforementioned and other relevant factors. This position is eligible for an additional annual discretionary bonus.
Equal Employment Opportunity
Octus is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, pregnancy, veteran status, or any other legally protected status. We strive to create an inclusive and diverse work environment where all individuals are valued, respected, and treated fairly. We believe that diversity enriches our workplace and enhances our ability to innovate and succeed.
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What We Do
Octus, was founded in 2013 with a simple conviction: credit decisions deserve clarity, not chaos. Markets were fragmented. Intelligence was gated. Data lived in silos. Professionals were forced to stitch together incomplete pictures while the clock kept running. We built Octus to change that. Octus is the essential credit platform that tracks the entire credit lifecycle. From origination and underwriting to secondary trading, refinancing, distress and restructuring, we follow every development across leveraged loans, high-yield bonds, private credit and special situations. We structure millions of documents, surface risks, benchmark performance and deliver expert reporting and analysis in real time. What began as a newsroom fused with legal and financial expertise has evolved into a unified ecosystem. Octus brings together proprietary data, expert-driven intelligence and integrated workflow tools so credit professionals can analyze situations, uncover opportunities, manage portfolios, execute trades and stay compliant without ever leaving the platform. Insight and action finally live in one place. Today, nearly 40,000 professionals across the world’s leading banks, asset managers, CLO managers, law firms and advisors rely on Octus to move smarter and faster. They turn to us for breadth, depth and rigor forged over more than a decade, and for the speed, integration and precision that define the future of credit workflow. Our mission is direct and ambitious: end fragmentation, collapse the distance between intelligence and execution, and transform insight into impact. Because in credit, clarity isn’t just an advantage. It’s everything. Octus: Where credit becomes clear.
Why Work With Us
Octus is where real experts work together to cut through chaos and build clarity in credit. You feel your impact here. What you create shapes real decisions in the market. The problems matter. The people are sharp. If you want work that counts, this is the place.
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Octus Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Reorg has adopted a hybrid working policy. For non-remote employees located within a reasonable commuting distance to one of our offices, the requirement is to work from the office at least 2 days per week.
