CrossCountry Mortgage (CCM) is the nation's number one distributed retail mortgage lender with more than 7,000 employees operating over 700 branches and servicing loans across all 50 states, D.C. and Puerto Rico. Our company has been recognized ten times on the Inc. 5000 list of America's fastest-growing private businesses and has received many awards for our standout culture.
A culture where you can grow! CCM has created an exceptional culture driving employee engagement, exceeding employee expectations, and directly impacting company success. At our core, our entrepreneurial spirit empowers every employee to be who they are to help us move forward together. You’ll get unwavering support from all departments and total transparency from the top down.
CCM offers eligible employees a competitive compensation plan and a robust benefits package, including medical, dental, vision, as well as a 401K. We also offer company-provided short-term disability, an employee assistance program, and a wellness program.
Position Overview:
The Digital Marketing & Analytics Specialist plays a crucial role in aligning innovative marketing strategies to technology solutions, along with analyzing marketing performance, tracking key metrics, and providing actionable insights. This role requires a data-driven mindset, advanced analytical skills, technical competency, and proven success in working cross-functionally to optimize marketing efforts.
Job Responsibilities:
- Analyze marketing performance across digital channels (e.g., paid media, organic search, email, social media).
- Develop and maintain dashboards in Sigma, Excel, Looker Studio, and other reporting tools, leveraging Snowflake data and raw native system exports where necessary.
- Track key performance indicators (KPIs) and provide insights to improve marketing campaigns and tool adoption.
- Build, experiment, innovate, and scale new and existing campaigns.
- Analyze user engagement and adoption of marketing tools such as CRM, Social Media, Video, AI, and Performance Marketing tools.
- Support data flow monitoring between proprietary tools, LOS, POS, AI, Video, and CRM.
- Assist with marketing attribution modeling to measure the impact of various marketing efforts.
- Track lead generation sources, conversions, and ROI across the MarTech stack.
- Work with the digital marketing team to analyze audience behavior and refine segmentation strategies.
- Evaluate the effectiveness of email campaigns, retargeting, builder tracking, AI, and CRM workflows.
- Work closely with the senior leadership to support strategic initiatives.
- Provide data-backed recommendations to enhance loan officer marketing adoption and engagement.
- Assist in A/B testing efforts to optimize marketing messaging and creative performance.
- Assist with website updates and optimization.
- Assist with Google business profiles and local search optimization.
Qualifications and Skills:
- Bachelor’s degree in Marketing, Business Analytics, Data Science, or equivalent work experience.
- 3+ years of experience in marketing analytics, digital marketing, or data analysis.
- Experience with Sigma, Google Looker Studio, Google Analytics, and CRMs.
- Experience with communicating complex data insights to non-technical stakeholders.
- Mortgage or financial services industry experience, preferred.
- Familiarity with marketing automation, social media analytics, and CRM platforms.
- Advanced problem-solving and critical-thinking abilities.
- Detail-oriented, proactive, and eager to optimize marketing performance.
- Proficient in Excel, SQL, and Snowflake for data extraction and analysis.
This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.
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CrossCountry Mortgage, LLC offers MORE than a job, we offer a career. Apply now to begin your path to success! careersatccm.com
CrossCountry Mortgage, LLC strives to provide employees with a robust benefit package: https://mycrosscountrybenefits.com
California residents: Please see CrossCountry’s privacy statement for information about how CrossCountry collects and uses personal information about California applicants.
CrossCountry Mortgage supports equal employment opportunity in hiring, development and advancement for all qualified persons without regard to race, color, religion, religious creed, national origin, age, physical or mental disability, ancestry, marital status, uniformed service, covered veteran status, citizenship status, sex (including pregnancy, childbirth, and related medical conditions, and lactation), sexual orientation, gender identity, gender expression, transgender status, domestic violence victim status (where applicable), protected hair style or texture, genetic information (testing or characteristics), or any other protected status of an individual or because of the individual’s association with a member of a protected group or any other characteristic protected by federal, state, or local law (“Protected Characteristics”). The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation. The Company is committed to fostering, cultivating and preserving a culture that welcomes diversity and inclusion.
CrossCountry Mortgage, LLC (NMLS3029) is an FHA Approved Lending Institution and is not acting on behalf of or at the direction of HUD/FHA or the Federal government. To verify licensing, please visit www.NMLSConsumerAccess.org.
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What We Do
Community is everything
At CCM, our vision is to become the most referred mortgage lender in every community we serve – and make a difference in the neighborhoods where you work and live.
More than a team
With such lofty ambitions, we know the importance of the individuals who call CCM home. When you work with us, you’re joining more than 7,000 doers, innovators, and mortgage makers.
We’re dedicated to getting it done
We tirelessly advocate for our clients and communities. By making every mortgage feel like a win, we can help our clients truly feel at home.
Be the difference maker
We’re proud of our philanthropic efforts and partnerships, and you’ll see them at the forefront of our work. Programs like CCM Cares show our dedication to making a difference by directly impacting the people and places in our communities.
Connected by culture, proven by performance
We’re endlessly motivated, not only by our mission, but by the people around us and values we share. From branch-sponsored community events to our annual Sales Rally, we like celebrating wins of all sizes.
NMLS3029
Equal Housing Opportunity
