Digital Marketing Analytics Specialist

CrossCountry Mortgage (CCM) is the nation's number one distributed retail mortgage lender with more than 7,000 employees operating over 700 branches and servicing loans across all 50 states, D.C. and Puerto Rico. Our company has been recognized ten times on the Inc. 5000 list of America's fastest-growing private businesses and has received many awards for our standout culture.

A culture where you can grow! CCM has created an exceptional culture driving employee engagement, exceeding employee expectations, and directly impacting company success. At our core, our entrepreneurial spirit empowers every employee to be who they are to help us move forward together. You’ll get unwavering support from all departments and total transparency from the top down.

CCM offers eligible employees a competitive compensation plan and a robust benefits package, including medical, dental, vision, as well as a 401K. We also offer company-provided short-term disability, an employee assistance program, and a wellness program.

Position Overview:

The Digital Marketing Analytics Specialist plays a pivotal role in supporting the transformation of marketing efforts from broad outreach to personalized, data-driven engagement. This role analyzes campaign performance, develops actionable reports and dashboards, and uncovers insights that optimize marketing strategies. Leveraging a modern data stack, including Sigma Analytics and the Customer Data Platform Blueshift, the Digital Marketing Analytics Specialist contributes to high-impact initiatives such as developing predictive analytics and marketing automation platform key performance indicators.

Job Responsibilities:

• Design, build, and maintain dashboards and reports in Sigma and Google Looker Studio to track key performance indicators (KPIs) across all digital marketing channels.
• Conduct in-depth analyses of marketing campaigns to measure effectiveness, ROI, and attribution, and provide actionable A/B testing and optimization recommendations to improve performance.
• Collaborate with the Marketing team to develop and refine customer segments within CDP and CRM systems (Blueshift, Total Expert, LO One) and analyze segment performance to identify trends and opportunities.
• Write and optimize SQL queries against the CCM Snowflake data warehouse to extract, manipulate, and analyze data from multiple sources, including Encompass loan data, Google Analytics, and various marketing platforms.
• Participate in the development and validation of CCM’s proprietary algorithms, utilizing Python for data manipulation and modeling.
• Work closely with Marketing, Consumer-Direct Sales, and IT teams to understand business requirements, present findings clearly, and ensure data integrity across systems.
• Facilitate the team’s transition from manual reporting processes to an automated, efficient, and scalable analytics framework.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Business, Statistics, Computer Science, or a related field.
• 2+ years of experience in digital marketing analytics, business intelligence, or data analysis.
• Advanced experience with business intelligence processes and data visualization tools such as Sigma, Tableau, Power BI, or Google Looker Studio.
• Proficient in SQL for complex data querying and manipulation.
• Proficient in translating complex data into clear, actionable insights for non-technical stakeholders.
• Experience in the mortgage or financial services industry, preferred.
• Experience with Customer Data Platforms (CDPs) such as Blueshift and marketing automation platforms such as Total Expert, preferred.
• Experience with web analytics platforms (e.g., Google Analytics), preferred.
• Knowledge of Python (pandas, scikit-learn) for data analysis and modeling, preferred.
• Familiarity with data warehouse platforms, specifically Snowflake, preferred.
• Understanding of the technical aspects of marketing, such as lead funnels, attribution modeling, and customer journey analysis, preferred.
• Excellent analytical, problem-solving, and critical-thinking skills with a high degree of accuracy and attention to detail.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.

Pay Range:

• Annual Salary: $60,000-$80,000

• The posted pay range considers a wide range of compensation factors, including candidate background, experience and work location, while also allowing for salary growth within the position.