Digital Marketing Coordinator

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

Bathed in natural light, our seaside Hotel cascades down a hillside toward the Atlantic. Perched on a beach just 10 minutes from the heart of Morocco’s largest and liveliest city, the sweeping views you’ll find from your private balcony easily fulfill the romantic reputation that precedes Casablanca. With architectural marvels both historic and modern, a cutting-edge art scene and world-class restaurants, allow us to show off the best of our alluring port city, starting with a plate of fresh local seafood prepared à la minute at Bleu. Our Oceanfront sanctuary offering a resort-like atmosphere minutes from the city’s key business districts and cultural landmarks opened in November 2015, and has 186 rooms, 3 food and beverage outlets including a grill & seafood restaurant, a modern Moroccan lobby lounge serving exquisite tea times and a poolside restaurant famous for its Sundays barbecues, an outdoor pool with private poolside cabanas, fitness center, and a stunning spa offering bespoke treatments that pay tribute to ancestral beauty techniques and ancient Moroccan traditions at Le Spa.

About the role
The Digital Marketing Coordinator supports the Public Relations and Communications manager for the hotel’s media relations, internal and external PR and marketing campaigns, social media initiatives, and digital marketing strategies.

What you will do

• Develop and execute social media content and engagement strategy supporting hotel marketing campaigns and manage the hotel’s social media properties on a daily basis.
• Monitor and respond to social media engagements within one business day.
• Use of social media calendar on specified platform to schedule and plan outbound content seasonally and monthly in conjunction with hotel campaigns.
• Create engaging strategies to grow fans and followers that also support the PR and marketing goals for the hotel
• Produce and submit monthly social media reporting document(s).
• Remain up-to-date on new social media platform launches, new features of current platforms, industry trends, and best practices.
• Manage relationships with influencers and tastemakers.
• Primary monitoring for online reputation management reviews.
• Respond personally to all positive reviews on behalf of General Manager or Hotel Manager.
• Respond personally to all negative reviews and directs them to the appropriate department head or Hotel Manager for additional information on an appropriate response. Complete the response within the 48-hour guideline.
• Manage online platform to secure rights for relevant user-generated content.
• Participate in the evolution and update of Hotel’s website (on desktop and mobile platforms) assets to increase engagement, optimization, and eventual conversion rates for the business.
• Manage and update content on OTA channels and retail partners.
• Maintain the Hotel’s Image Library and ensure that all online photo and video content, written content, promotions, advertising and other hotel materials are in keeping with Four Seasons image and marketing strategy, and reflect the highest level of professionalism in content and presentation.
• Assist with property photo shoots and creating content aligned with brand standards
• Assist with the design and implementation of digital marketing campaigns.
• Assist with Media Site Inspections and Press Trips at the Hotel ensuring itineraries are managed via each department and hosted media is welcomed and assisted while on-property.
• Responsible for supporting on arranging amenities for visiting journalists, including planning, tracking, assembling, and distribution.
• Develop visual designs and concepts that align with project objectives.
• Create and design various materials for print and digital collateral that reflect the brand's image and style in order to drive hotel revenue.
• Collaborate with the hotel's stakeholders to brainstorm ideas and develop creative solutions.

What you bring

• Bachelor degree in communications / marketing
• 3 years’ experience in social media, plus exposure to public relations and/or marketing—preferably in hospitality industry and/or for a luxury brand.
• Fluency in English and French is required.
• Experience with graphic design and photography.
• Video editing skills are a strong advantage.

What we offer: 
• Competitive Salary, wages, and a comprehensive benefits package
• Excellent Training and Development opportunities
• Complimentary Accommodation at other Four Seasons Hotels and Resort
• Complimentary Dry Cleaning for Employee Uniforms
• Complimentary Employee Meals
 

Schedule & Hours:

• Full time