Digital Marketing Coordinator (SEM)

A Little About Ooni
Here at Ooni, we're passionate about our people. Since our humble origins as a team of 2 back in 2012, we now employ over 270 talented, creative and kind pizza lovers across the world. When you work here, you'll be joining a diverse team that values Kindness, Passion, Innovation, Ambition and Rigor above all else. We live, work and play by these values, and we think it shows.
About the Role
As our new Digital Marketing Coordinator, you will be working closely with our SEM team on international digital marketing scale efforts. You will play a key role in optimising existing campaigns and building new ones on our SEM channels. You will be supporting various team members with essential in-market research and helping the wider marketing team with campaign implementation.
Ooni has a hybrid approach to work, with a minimum of 3 days a week (Tuesday to Thursday) at our office at Edinburgh Park.
What you'll do:

• Execute new and existing digital marketing campaign optimisation and implementations
• Work closely with the SEM team on Google Ads (search, shopping, GDN, PMax, YouTube, Demand Gen), and Microsoft Ads
• Implement digital media campaigns and assist with marketing campaign strategy
• Stay up-to-date with the latest trends and innovations in digital marketing, particularly in the SEM space, and propose creative strategies to implement them
• Manage the budget allocation and pacing of campaigns, ensuring maximum returns aligned with our targets
• Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating and presenting comprehensive reports
• Support various research needs on the Performance marketing team, potentially including digital consumer research
• Work on optimising product feeds across multiple markets using Rithum and/or Google Merchant Centre
• Work with various teams to ensure consistency in all communications

What we're looking for:

• 2+ years experience working in SEM - Google ads specifically
• Direct experience in creating and managing campaigns on SEM channels such as Google Ads (search, shopping, GDN, PMax, YouTube, Demand Gen), and Microsoft (search and shopping).
• Ability to present data in team settings in person or via Zoom
• A good understanding of product feeds and key principles of operating them using Merchant Centre
• Are an intermediate user of GA4 and can understand and interpret the data in meaningful ways
• You're familiar with research tools such as SemRush
• You're able to build paid campaigns from scratch when provided with the guidelines
• Excel and Google Sheets are your best friends.
• You're able to both work independently and with the team
• You are comfortable with a fast-paced working environment that allows flexibility
• Experience using Looker Studio is a plus
• A keen eye for detail, especially when it comes to spotting trends and anomalies in campaign performance data
• A proactive approach to identifying growth opportunities within existing campaigns and suggesting data-driven adjustments
• Solid understanding of key performance metrics like CPA, ROAS, CTR, and how they fit into larger business objectives.
• Strong organizational skills, with the ability to manage multiple projects and deadlines without compromising on quality.
• Fluency in another language such as German or French is a plus
• You're excited to join an international fun and friendly team that loves knowing what your weekend plans are!

Why Ooni?

• Go to YouTube and search "We are Ooni". We're super proud of our culture and think you'll love it here too. Here are some other reasons:
• Work for an employer that cares about your well-being! We've got an employee assistance programme which includes on-demand coaching and therapy sessions
• 35 days of paid time off per year, plus an additional 5-week sabbatical when you've been here for 5 years
• £500 every year to spend on your passion - whatever that may be
• £1,000 to spend on Ooni products each year, plus 50% discount on any other Ooni stuff
• We're all about giving back. That's why we offer five paid days to volunteer each year
• Continuing Education - we encourage our employees to use our learning platform to grow
• Great pizza every single day if you want it. Yep. Every single day. And we'll teach you to become a pizza pro!

Take a look at our website to learn more about our products, culture and values. If you like what you see, send in your CV with a cover letter to tell us why you want to come on board. We really like nice letters - especially ones that are personalised just for us! - so please please please don't forget that bit. We've never hired someone who didn't write us a nice letter. Except for Jeff... but he did a cool dance.
Having a fantastic culture is really important to all of us at Ooni. We work hard to make it diverse and inclusive and want everyone to have access to the same opportunities. If you would like this advert in a different format or need an alternative method of applying, please let us know. You can email us at [email protected]