Digital Marketing Coordinator - Ceremony of Roses

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

Ceremony of Roses is an agile creative practice built to solve the commercial and creative challenges of the world’s top artists. As Sony Music’s merchandise partner, we serve a roster of global talent—both within and beyond the Sony ecosystem. We’re defined by our commitment to product excellence, delivering products that are made to be kept, worn, and loved for years to come. Our best-in-class creative team delivers culture-leading, artist-specific collections that build artist brands beyond their music. Most importantly, we deliver customer excellence, embedding ourselves as an extension of each client’s team, bringing transparency, accountability, and tailored support to every partnership.

The Digital Marketing Coordinator for Ceremony of Roses (COR) is responsible for strategizing and executing digital marketing campaigns for our roster of clients. As a vital member of our digital and eCommerce team, your role is to use data and current market/social media trends to optimize email and SMS marketing campaigns, analyze pop culture trends, set up and monitor ad campaigns, and leverage data to improve overall marketing performance. 

Your duties will include developing strategies to better incorporate email / SMS in our merch drops, keeping up with client posts for use in marketing, staying in tune with client fan clubs to better utilize their involvement, preparing recaps of campaign performance, bringing a creative lens to assets/social designs, and analyzing data (CTR, open rate, conversion rate etc.) to inform decisions.

• Email marketing: Onboard and set up email accounts for new clients. Strategize and deliver recommendations on the best ways to incorporate email marketing in merch drops and album campaigns. Understand and introduce best practices into the workflow and analyze campaign metrics to understand trends and make necessary improvements.
• SMS marketing: Onboard and set up phone numbers for clients and customer sign up forms on stores. Strategize on the best assets and copy to use. Make data-based decisions to adjust for trends and improve effectiveness.  
• Trend + Pop Culture Analysis: Scour social media for client posts and photos for use in emails / SMS marketing. Stay informed on social media trends. Keep up with client fan pages and finding ways to best utilize their involvement. Research current merch trends / top performing merch products from competitors, and deliver data backed recommendations to internal stakeholders.  
• Ad Campaign Set Up: Assist in setting up Meta ads + Google ads. Integrate pixels on client stores for tracking purchases. Provide recaps when campaigns are complete. 
• Data + Analytics: Create recaps and reports on ad campaigns as well as email/SMS campaigns for the team to better understand statistics and revenue. Use data to inform upcoming marketing campaigns.

• Minimum of 1-2 years of experience in digital marketing, with a focus on email marketing and social media.
• Knowledge/previous experience with email marketing platforms (e.g. Klaviyo) - setting up email campaigns, strategizing ways to increase open rates/engagement, and understanding best practices for sending.
• Knowledge/previous experience with SMS marketing.
• Working knowledge of Meta Business Suite and setting up ad campaigns/analyzing data from ad campaigns.

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day.  
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best. 
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching. 
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans. 
• Investment in your professional growth and development enabling you to thrive in our vibrant community.  
• The space to accelerate progress, positively disrupt, and create what happens next.  
• Time off for a winter recess.

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

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