Campaign Management System Analyst
Role Overview
- The Campaign Management System Analyst is responsible for the end‑to‑end delivery, analysis, and design of marketing automation and campaign management platforms within the financial services domain. This role combines system analysis, solution design, and technical project leadership to deliver scalable, high‑quality campaign solutions across modern and legacy platforms, in line with enterprise architecture and governance standards.
Key Responsibilities - Analyze business requirements and translate them into functional and technical designs
- Design end‑to‑end campaign management solutions covering data sourcing, segmentation, targeting, execution, fulfilment, and measurement
- Lead solution design ensuring alignment with enterprise architecture, security, and control standards
- Communicate complex technical concepts clearly to business stakeholders and obtain solution sign‑off
- Own end‑to‑end project delivery, including planning, estimation, risk management, and scope control
- Partner with architects, testing teams, vendors, and production support to ensure quality delivery
- Oversee SIT, UAT, performance, and security testing with Test Management teams
- Support production issues, perform root cause analysis, and drive continuous service and performance improvements
- Contribute to product and tool selection through RFPs and proof‑of‑concepts
Required Experience & Qualifications
- Bachelor’s degree in Computer Science, Engineering, or related discipline
- 8+ years of IT experience with strong background in technical project delivery
- Proven experience delivering marketing automation or campaign management solutions
- Strong understanding of the SDLC, including Agile delivery
- Excellent stakeholder management and executive‑level communication skills
- Ability to work independently, multi‑task, and deliver under pressure
Functional Expertise
- End‑to‑end real‑time and batch campaign management
- Targeting, segmentation, offer eligibility, prioritization, approvals, and closed‑loop reporting
- Strong financial services business domain knowledge
Technical Skills
- Adobe Campaign (hybrid on‑premise and cloud)
- Adobe Analytics, AEM (preferred)
- Experience with Unica, SAS Marketing Automation, or Salesforce Marketing Cloud (advantageous)
- Integration and customization using APIs, Java, JavaScript, SQL, XML, and data modelling
Tools & Certifications (Advantageous)
- Project & DevOps tools: MS Project, Confluence, SharePoint, Jenkins, JIRA, Bitbucket
- Analytics and testing tools: Qlik Sense, QuerySurge, Postman
Skills Required
- Bachelor's degree in Computer Science, Engineering, or related discipline
- 8+ years of IT experience with strong background in technical project delivery
- Proven experience delivering marketing automation or campaign management solutions
- Strong understanding of the SDLC, including Agile delivery
- Excellent stakeholder management and executive-level communication skills
Hexaware Technologies Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hexaware Technologies and has not been reviewed or approved by Hexaware Technologies.
-
Healthcare Strength — Feedback suggests health insurance is a standout element, often described as strong and comparable or better than many employers. Medical coverage and related protections are repeatedly highlighted as reliable pillars of the package.
-
Parental & Family Support — Parental leave options, including extended paid leave in some locations, are offered and seen as valuable for family needs. Feedback suggests these policies complement core medical coverage for a more complete family safety net.
-
Wellbeing & Lifestyle Benefits — Wellbeing resources such as an Employee Assistance Program, wellness initiatives, on-site gyms, and engagement activities provide lifestyle support. These offerings are reinforced by flexible work options and shift-related extras where applicable.
Hexaware Technologies Insights
What We Do
At Hexaware, we're not just a global technology and business process services company; we're a community of 27,000 Hexawarians dedicated to one singular purpose: creating smiles through the power of great people and technology. With a presence in 40+ offices across 19 countries, we empower enterprises worldwide to embark on their digital transformation journey with unparalleled scale and speed. As an employer, we're more than just a workplace. We put our people first, foster diversity and inclusivity, and prioritize their growth through robust learning and development programs. Our culture is a canvas for innovation as we work toward our shared vision of becoming the world’s most loved digital transformation partner. Exciting, isn’t it? Visit www.hexaware.com to join us in embracing the magic of technology, as we passionately advocate for its potential to transform lives today and shape a brighter future. Together, we'll make the digital world a better place.
