Digital Marketing Content Creator

Summary of Responsibilities:

The Digital Marketing Content Creator is responsible for producing dynamic and engaging content across all Highlands College digital platforms. This role supports the mission of Highlands College by creating compelling visual storytelling for both organic and paid media. The role holder will contribute to the College’s brand awareness and student engagement goals by crafting high-quality content that reflects the vision and values of America’s Ministry Leadership University.

Specific Duties and Responsibilities:

• Create and Execute Content for Digital Channels
  • Design and produce content for organic and paid social media, email marketing, web assets, and digital advertising.
  • Shoot and edit video content tailored for TikTok, Instagram Reels, YouTube Shorts, and other platforms.
  • Capture photography to document campus life and promote key events and initiatives.
  • Develop motion graphics as needed to enhance video and social content.
    
• Collaborate on Initiatives
  • Partner with the External Communications and Media and Design teams to align content with strategic goals.
  • Collaborate with departments across the College to gather content needs and contribute to campaign ideation.
  • Art direct and lead student volunteers and interns during content production, including casting vision and setting creative direction. 
• Content Execution and Project Management
  • Coordinate with the Digital Marketing Specialist to understand the content calendar and upcoming needs.
  • Use Monday.com to track projects, timelines, and creative deliverables.
  • Manage personal workload to execute deliverables on time and at a high standard of excellence.
  • Take ownership of creative tasks from concept to final delivery, ensuring alignment with Highlands College’s brand standards and campaign goals.
  • Be responsive to feedback and iterate content accordingly.
• Support Special Projects and Events
  • Create content to support events such as Commencement, Accepted Student Day, and student life campaigns.
  • Document and highlight behind-the-scenes and student experiences to strengthen community engagement.
• Performance and Optimization
  • Support content optimization for platforms (e.g., thumbnails, captions, SEO tags).
  • Collaborate with the team to analyze content performance (engagement, reach, shares, etc.) and apply insights to future projects.

Other Duties:

• Participate in ministry at Church of the Highlands and Highlands College by leading small groups.
• Affirm and uphold the Statement of Faith and the Core Values and DNA of the College, exemplifying all by word and lifestyle.

Leadership Requirements

• Provide creative leadership to student volunteers.
• Lead and develop student volunteers to meet deadlines and exceed expectations.
• Communicate clearly and effectively with diverse audiences to ensure mutual understanding.
• Inspire a culture of excellence, creativity, and teamwork in content execution.

Qualifications

Personal Characteristics:

• Self-starter with a passion for creativity and excellence.
• Positive, energetic, and adaptable under pressure.
• Demonstrates humility, teachability, and a servant-hearted attitude.
• Encourages and empowers others in collaborative environments.
• Open to feedback and skilled at iterating based on team direction and brand voice alignment.
• Sensitive to diverse audiences and skilled at tailoring content tone appropriately while upholding the Highlands College voice.

Essential Traits:

• High attention to detail
• Initiative and follow-through
• Creative problem-solver
• Thrives in a fast-paced environment with the ability to execute with excellence under pressure.
• Agile and responsive in dynamic settings, delivering creative work with consistency and quality.

Abilities & Skills:

• Ability to self-direct and manage multiple projects simultaneously.
• Strong storytelling skills in both visual and written formats.
• Proficiency in Adobe Creative Cloud, especially Premiere Pro and Illustrator.
• Working knowledge of After Effects and social media creator tools like Canva or CapCut.
• Skilled in photography, videography, editing, graphic design, and motion design.
• Strong written communication and copywriting skills.
• Familiarity with SEO best practices and platform optimization.
• Comfortable working in Monday.com and Microsoft suite.

Knowledge:

• Understanding of digital marketing principles, trends, and social media algorithms.
• Awareness of Highlands College’s voice, mission, and vision.
• Familiarity with paid advertising strategies and best practices for engagement and conversion.

Education:

• Degree or certification in Marketing, Communications, Graphic Design, Digital Media, or related field is preferred.

Experience:

• 1–3 years of hands-on experience in content creation, digital marketing, or related fields.
• Experience working in a marketing or communications agency or in-house creative team preferred.
• Proven portfolio of creative content and social media campaigns, demonstrating strong visual storytelling, platform fluency, and consistent execution.

Extent of Public Contact:

• Medium – Regular interaction with internal stakeholders and occasional external contributors.

Physical Demands:

• Good physical condition is required
• Ability to lift 50lbs without assistance
• Ability to stand for long periods of time.

Direct Reports:

• This position may lead student interns or volunteer team members but does not supervise full-time teammates.