The Role
The Digital Marketing & Automation Specialist will handle digital advertising, marketing automation, CRM management, funnel setup, and general operational tasks as a Virtual Assistant.
Summary Generated by Built In
Virtual Assistant – Digital Marketing & Automation
Specialist
Location: United States (Remote VA role)
Employment Type: Part-Time (Minimum 10 hours/week initially)
Industry: AI Technology / Digital Marketing / SaaS
Position Overview
The Virtual Assistant – Digital Marketing & Automation Specialist will
support the founder with marketing execution, automation workflows, digital
advertising management, and general operational tasks.
This role requires someone technically skilled, proactive, and capable of
working independently without requiring extensive training. The VA should be
comfortable handling multiple responsibilities across marketing, automation,
and technical support tools.
Because the founder works in a fast-moving startup environment, tasks may vary
depending on the needs of the business.
Key Responsibilities
- Digital Advertising SupportAssist with managing and optimizing paid advertising campaigns.Tasks may include:Assist with Google Ads campaign managementMonitor performance metrics and campaign optimizationConduct keyword researchAnalyze campaign results and provide insightsSupport with A/B testing of adsManage budgets and ad reportingHelp troubleshoot campaign issuesSupport other digital advertising platforms if required
- Marketing Automation & CRM ManagementSupport marketing automation workflows using CRM platforms.Tasks include:Build and maintain automation workflowsManage lead capture funnelsConfigure triggers and automationsSupport CRM database organizationImplement marketing sequencesIntegrate marketing tools and platformsPrimary platform:GoHighLevel (GHL)
- Funnel and Campaign SetupAssist with building and maintaining marketing funnels.Responsibilities include:Landing page updatesFunnel optimizationLead generation flow improvementsIntegration with automation toolsCampaign setup and deployment
- Technical & Marketing SupportProvide technical assistance for digital marketing initiatives.Tasks may include:Updating marketing campaignsManaging integrations between toolsSupporting marketing launchesImplementing marketing strategies provided by the clientTroubleshooting technical issues within marketing platforms
- General Virtual AssistanceAssist the founder with various operational and marketing tasks as needed.Examples:Research tasksData organizationMarketing setup assistanceCRM updatesLight reporting and documentationTasks may vary depending on project needs and client priorities.
Required Skills & Experience
Digital Marketing
Google Ads management experience
Understanding of PPC advertising
Campaign analytics and optimization
Marketing funnel understanding
Automation
Experience with GoHighLevel (GHL)
Marketing automation setup
CRM management
Workflow creation
Technical Skills
Ability to manage multiple marketing platforms
Basic understanding of SaaS tools
Familiarity with integrations and automation logic
Soft Skills
Highly organized
Detail-oriented
Strong problem-solving skills
Able to work independently
Adaptable to changing tasks
Good communication skills
Preferred Skills (Highly Advantageous)
Experience with AI or SaaS products
Funnel-building experience
Marketing analytics reporting
Experience supporting startup founders
Experience handling multiple digital marketing tools
Tools & Platforms
The VA may work with the following tools:
Primary tools:
GoHighLevel (GHL)
Google Ads
Other possible tools:
CRM systems
Marketing automation platforms
Funnel builders
Analytics tools
Communication platforms
Work Setup
Remote work
Initial commitment: Minimum 10 hours per week
Flexible tasks depending on business needs
Potential for role expansion if the partnership works well
Client Preferences & Important Notes
Experience Level
Client prefers experienced VA candidates who can operate with minimal training.
Flexibility
Tasks may vary frequently depending on client work with their own customers.
Independence
The client values VAs who:
Can work independently
Require minimal micromanagement
Can adapt to changing priorities
Technical Capability
Strong preference for candidates with:
GoHighLevel automation expertise
Google Ads management experience
Past Experience Consideration
The client mentioned having previous negative experiences with VAs, so
reliability and proactive communication will be important.
Internal Recruitment Notes (Important)
Recruit candidates who:
✔ Have real Google Ads campaign management experience
✔ Have hands-on GoHighLevel automation experience
✔ Are comfortable in startup environments
✔ Can work independently with minimal supervision
✔ Are comfortable wearing multiple hats
Skills Required
- Experience with Google Ads management
- Understanding of PPC advertising
- Experience with marketing automation setup
- Experience with GoHighLevel (GHL)
- Strong problem-solving skills
- Ability to work independently with minimal supervision
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The Company
What We Do
Virtual Colleague Philippines is a virtual assistant outsourcing company based in Manila, Philippines. Their mission is to provide opportunities for individuals to work from home and assist clients by providing suitable virtual colleagues to help them focus on building their businesses.
