Job Description:
We’re a growing team of passionate digital marketers committed to driving impactful marketing campaigns and delivering exceptional results. As we expand, we’re looking for a Senior Digital Marketing Associate with a strong background in email marketing to join our dynamic team and help elevate our digital marketing efforts.
About the Role
As a Senior Digital Marketing Associate, you will play a pivotal role in creating, executing, and optimizing email marketing campaigns. You’ll collaborate with cross-functional teams to ensure campaigns are engaging, data-driven, and aligned with broader marketing goals.
What You’ll Do
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Develop, deploy and optimize email marketing campaigns, from strategy to execution.
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Build and segment targeted audiences to maximize engagement and drive conversions within list based and automated campaigns.
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Monitor campaign calendars to ensure alignment with key business initiatives.
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Collaborate with designers and copywriters to develop compelling, on-brand campaign content (templates, landing pages, forms, etc.).
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Perform A/B testing on various campaign elements, including subject lines, content, and CTAs.
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Use customer data, analytics and AI to personalize email content and improve engagement performance.
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Provide performance reports, analyzing key metrics like open rates, clicks, conversions, and revenue.
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Stay informed about email marketing trends, best practices, and compliance regulations (e.g., GDPR, CAN-SPAM).
What We’re Looking For
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5+ years in email marketing within a digital marketing environment.
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Familiarity with email marketing automation platforms (e.g., Marketing Cloud Account Engagement, Marketing Cloud Engagement, Marketo, etc.)
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Basic knowledge of HTML/CSS and design principles for creating and testing email templates.
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Experience with analytics tools like Google or Adobe Analytics to measure campaign success.
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Strong understanding of A/B testing methods and campaign optimization strategies.
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Excellent written communication and collaboration skills.
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Ability to manage multiple campaigns and deadlines with exceptional attention to detail.
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A proactive mindset and eagerness to contribute to a fast-growing team.
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Preference given to candidates with a Pardot certification.
Location:
USA - Remote - Pennsylvania
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
Top Skills
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
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