Digital Marketing Associate

Posted 6 Days Ago
Be an Early Applicant
Muscatine, IA, USA
In-Office
58K-72K
Senior level
Financial Services
The Role
Manage and optimize digital marketing campaigns across websites, social media, email, digital signage, streaming, blogs, podcasts, and video platforms. Improve SEO and content performance, track campaign ROI using analytics, develop retargeting and geofencing strategies, and maintain consistent brand representation. The role also supports audience engagement, business opportunity generation, and organizational reputation management.
Summary Generated by Built In

Description

Join Our Team as a Digital Marketing Associate

We're seeking an innovative, data-driven, and highly organized Digital Marketing Associate to help grow our brand presence and drive engagement across digital channels. This role is ideal for someone passionate about digital marketing, content creation, social media management, analytics, and brand stewardship.

The successful candidate will be responsible for planning, executing, and optimizing digital marketing strategies that strengthen our brand, generate business opportunities, and improve client engagement across online, social, digital signage, and streaming platforms.

Location:  Based in Muscatine, Iowa, or with the ability to work from the Muscatine, Iowa office 3 days per week.


What You'll Do

  • Manage and optimize digital marketing channels and campaigns
  • Enhance website performance through SEO and content optimization
  • Create and distribute engaging content across social media, blogs, podcasts, and video platforms
  • Monitor campaign performance and ROI through analytics tools
  • Support brand consistency across all digital touchpoints
  • Develop targeted marketing strategies including retargeting and geofencing campaigns
  • Serve as a champion of the organization's brand and reputation

Requirements

  • Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field
  • 5+ years of digital marketing experience
  • Expertise in SEO, social media management, email marketing, analytics, and digital advertising
  • Experience creating and managing content across multiple platforms
  • Strong analytical and communication skills
  • Financial services experience is preferred

Preferred Certifications: 

  • Google Analytics &/or Google Ads Certifications
  • Digital Marketing Certifications (AMA or DMI)

Skills Required

  • Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field
  • 5+ years of digital marketing experience
  • Expertise in SEO, social media management, email marketing, analytics, and digital advertising
  • Experience creating and managing content across multiple platforms
  • Strong analytical and communication skills
  • Financial services experience
  • Google Analytics and/or Google Ads certification
  • Digital Marketing certification from AMA or DMI
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The Company
300 Employees
Year Founded: 1865

What We Do

CBI Bank & Trust is a community bank headquartered in Muscatine, Iowa, and a subsidiary of Central Bancshares, Inc. Tracing its roots to 1865, it serves approximately 50,000 consumers and businesses through 24 branches across Iowa, Illinois, and Wisconsin. With total assets exceeding $1.6 billion, the bank specializes in commercial and business banking, agricultural banking, retail and consumer banking including mortgage lending, and trust and investment services.

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