Born in 1971, the roots of Mulberry are in Somerset, England. For more than fifty years, Mulberry has been a British lifestyle brand, internationally acclaimed for quality and design capturing the Mulberry Spirit.
Sustainability has been part of the Mulberry ethos since the brand's inception, in recognition of our purpose-driven approach, in 2024 we proudly achieved B Corp Certification.
Today, we are a global brand, but our values remain the same; we are committed to improving our impact on people and the planet. If these are values you share, we would love you to join our team.
The Role:
- Reporting to the Digital Manager, you will be responsible for implementing Digital Marketing campaigns for Mulberry Korea. You will analyse results to review the campaign effectiveness, provide data/results and identify opportunities for improvements.
Duties and Responsibilities:
- Plan and implement end to end digital marketing campaigns across paid and owned channels.
- Coordinate with the HQ image team to develop localised digital campaign assets and copy aligned with local business needs.
- Oversee management of local owned media channels (e.g. Naver, Kakao), including organic post and push message distribution.
- Track and analyse digital KPIs to improve campaign performance and consumer engagement.
- Report to the Digital Manager to maximize the effectiveness of performance marketing activities targeting the lower funnel, such as paid search and retargeting (DA).
- Manage and collate reports or provide data for reports being collated by others.
- Analyse data and interpret analytics to spot opportunities, campaign strengths and weaknesses, optimisation points and narratives within campaigns.
- Utilise Google ads & paid social media advertising to deliver strong, measurable growth.
- Build automation workflows and processes.
- Run A/B testing across digital assets.
- Provide overall support for digital business daily operations, including order management, inventory availability, asset management across all channels, customer service, and ad-hoc reporting.
- Assist with offline marketing events in collaboration with the Marketing Manager.
Culture:
− Understand and demonstrate the Mulberry employee values and behaviours: Be Bold, Be Imaginative, Be Open, Be Responsible.
− Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.
− Act as an ambassador for Mulberry and communicate positively about the brand.
Sustainability:
− As a certified B Corp business, it is important to incorporate environmentally responsible practices into your work wherever possible. Support the businesses ‘Five C’s’ strategy in addressing and improving Climate, Cultivation, Craft, Culture and Circularity. Promote a greener, more sustainable future.
− Support to foster an environment where diversity is embraced and all individuals feel valued, respected and included. Promote equity, empathy and understanding and demonstrate this commitment within your internal and external communities.
Skills and Experience Required:
- University graduate with at least 3 years’ relevant experience within Digital Marketing.
- Digital Marketing experience from a fashion brand or retail business is strongly preferred.
- Global market experience in the UK, Europe and North America is a strong advantage.
- A good team player, creative and proactive.
- Effective and professional communication skills in both Korean and English.
Mulberry is an equal opportunities employer and we are passionate about hiring and developing the best talent. All hiring decisions are made only on the basis of qualifications, skills or experience and as they relate to the particular role. If you need us to make any adjustments to our application or interview processes to enable you to be at your best, please email us at
[email protected].
