Digital Marketing Assistant

Posted 18 Days Ago
Be an Early Applicant
Cape Town, Western Cape, ZAF
Hybrid
Entry level
eCommerce • Fashion • Retail
The Role
Support the digital marketing team with creative asset editing and content production, manage and schedule social media, assist campaign execution across channels, conduct market research, and help monitor KPIs while learning data-driven marketing practices.
Summary Generated by Built In

Do you have a passion for digital marketing, creative content, and commercial trends?

We are looking for dynamic and creative individuals to join our Digital Marketing Team. If you’re eager to apply both strategic thinking and design skills in a fast-paced digital marketing environment, this is the opportunity for you!

About Us

At MyRunway, we’re redefining fashion retail by making designer labels accessible at affordable prices. Our culture thrives on innovation, collaboration, and creativity, offering an exciting environment where ideas turn into impactful marketing campaigns.

What We Offer
  • Hands-on Creative Experience: Work closely with our design team to produce marketing materials across multiple digital channels.

  • Mentorship from Industry Experts: Learn from marketing professionals with expertise in digital strategy, e-commerce, and brand development.

  • Strategic Learning in Data & Analytics: While you won’t be diving into reporting from day one, you’ll gain exposure to performance-driven marketing strategies and work towards understanding key marketing metrics.

  • Immersive Exposure: A supportive, dynamic workplace that fosters creativity and professional growth.

Responsibilities

Creative & Design Support

  • Assist in design execution by collaborating with designers on weekly artwork, social media content, and marketing materials.

  • Edit and format creative assets to align with MyRunway’s brand identity and visual direction.

  • Support content creation for digital platforms, ensuring consistency in branding and messaging.

Digital Marketing & Social Media

  • Assist in the development and execution of digital marketing campaigns across social media, email, and other online channels.

  • Manage and schedule social media posts while engaging with MyRunway’s community.

  • Support the building of our content database and maintain organized digital assets.

Marketing Strategy & Insights (Developing Over Time)

  • Conduct market research to identify industry trends, competitor insights, and audience preferences.

  • Monitor and interpret key performance indicators (KPIs) to measure the effectiveness of marketing efforts and provide actionable insights.

  • Brainstorm and contribute to creative marketing strategies that drive brand awareness, engagement, and sales.

Requirements
  • Degree with a minimum aggregate of 65% in Marketing, Digital Media, Graphic Design, or a related field.

  • Strong understanding of digital design principles—experience with Canva, Figma, or similar tools is a plus.

  • Social media savvy: Instagram, Facebook, TikTok & YouTube.

  • Copywriting skills with an ability to craft engaging and brand-aligned content.

  • Proficiency in Google Suite applications (Docs, Sheets, Slides).

  • Familiar with Email and Mobile Marketing concepts.

  • Demonstrated knowledge and interest in Digital Marketing, with an emphasis on Email and Mobile Marketing.

  • Knowledge of Copywriting (Preferred).

If you're eager to join a top-tier team and believe you've got what it takes, we'd love to hear from you!

MyRunway is committed to transformation and redressing of past inequalities. Our employment equity goals will be taken into account in our selection process.

Skills Required

  • Degree with a minimum aggregate of 65% in Marketing, Digital Media, Graphic Design, or a related field.
  • Strong understanding of digital design principles.
  • Experience with Canva, Figma, or similar design tools.
  • Social media savvy with Instagram, Facebook, TikTok and YouTube.
  • Copywriting skills with ability to craft engaging, brand-aligned content.
  • Knowledge of Copywriting.
  • Proficiency in Google Suite applications (Docs, Sheets, Slides).
  • Familiarity with Email and Mobile Marketing concepts.
  • Demonstrated knowledge and interest in Digital Marketing, emphasizing Email and Mobile Marketing.
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The Company
126 Employees
Year Founded: 2012

What We Do

MyRunway is a fast-growing South African online fashion retailer and innovative fashion tech company dedicated to making great brands accessible to everyone. The company offers a wide range of high-end clothing, shoes, accessories, beauty products, and homeware for men, women, and children, providing exclusive deals on over 500 local and international designer brands through its e-commerce platform and mobile app.

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